• Loading stock data...
Monday, February 2, 2026

Nike Shares Fall As Inventory Levels Skyrocket

  • Nike reported a 4% increase in first-quarter revenue to $12.69 billion.
  • The company’s inventory levels increased 44% from last year.
Kirby Lee-USA TODAY Sports

Nike reported a 4% increase in first-quarter revenue to $12.69 billion, beating analysts’ estimates of $12.27 billion.

But Nike’s net income dropped 22% year-over-year to $1.5 billion, and the company’s stock was down more than 12% as of market close Friday. Before the report, shares had declined around 40% on the year. 

Nike CFO Matthew Friend said the quick improvement of transit shipping time, which was previously affected by supply chain issues, led to increased inventories.

  • The Swoosh reported a 44% year-over-year jump in inventories to $9.7 billion.
  • Compared to one year ago, inventories in North America are up 65%.
  • Inventory in transit rose 85% since last year.

“We are taking decisive action to clear excess inventory,” Friend said, adding that the increased inventory levels are due in part to late arrivals.

Nike will mark down more goods, especially apparel, to reduce inventory and work with its wholesale partners. In the second quarter, Nike expects inventory levels to normalize and revenue to increase 10%.

North American sales increased 13% to $5.5 billion, sales in Greater China declined 16% to around $1.7 billion, sales in Europe, the Middle East, and Africa increased 1% to $3.3 billion, and sales in Asia Pacific and Latin America increased 5% to $1.5 billion.

New Deal

On Friday, Nike announced JD Sports and Zalando as the first European companies to be part of its Connected Partnership loyalty program, which launched in November with Dick’s Sporting Goods in the U.S.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
exclusive

League One Volleyball Hires Ex-Nike Exec As First Commissioner

Sandra Idehen takes over the women’s league this week.
Puma store

Chinese Sportswear Giant Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 23, 2025

Ben Simmons Makes a Move: Buys 50% Stake in Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
December 27, 2025

Mark Walter Offered a Stake in His WNBA Team. Billie Jean King..

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 7, 2025; Chicago, Illinois, USA; Golden State Warriors forward Jimmy Butler III (10) chats with guard Will Richard (3) during the first half at United Center.
December 10, 2025

How a Single Deal Could Turn KKR Into a Sports Powerhouse

KKR and Arctos have been in talks since at least October.
Jul 26, 2024; Paris, FRANCE; Shaun White poses for a photo in front of the Eiffel Tower before the Opening Ceremony for the Paris 2024 Olympic Summer Games.
November 17, 2025

The VC Firm Whose Investors Include Jets, Pacers Ownership Groups

359 Capital is lifting the veil so consumers can see its investors.