• Loading stock data...
Wednesday, February 12, 2025

Nike Sets Bar High with Connected Jerseys

Alongside the NBA, Nike unveiled some of their newest innovations.

NIKE x NBA uniforms (Photo by Nike Basketball)


On Sept. 15th, local and international media gathered inside Sony Studios in Los Angeles for a massive unveiling. NIKE, Inc. introduced three new innovations from its partnerships with the National Basketball Association.

A video montage set the tone as future Hall of Famer Kobe Bryant narrated a story of passion, technology, and growth within the sport. Large panels along the back wall then opened, revealing new white uniform renditions for each NBA franchise.

Thirty players, each representing their respective teams, walked out posing for the audience. The players were wearing Nike Therma Flex Showtime Warm-up Jackets, which will be the first hooded jacket worn on court during games this coming season.

The players then removed their jackets and revealed the Statement Edition uniforms. These bold colors and design schemes pop out at you in person and the media frenzy began.

Suddenly, the attention of the room shifted to our left as hip-hop artist Travis Scott began performing a medley of songs for the crowd.

Travis Scott performs at the Nike x NBA Launch (Photo by Michael Silver)

Shortly after his set, the press were educated on the debut of Nike’s NBA Connected Jersey.

“The first NBA jersey that gives the wearer an all-access pass into the world of their favorite team and players,” according to Nike press release.

In an effort to bring fans closer to the game, the new and innovative ‘Nike NBA Connected Jersey’ was also unveiled. The product will include an embedded chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists.

Fans will use their smartphones to download the NikeConnect app, which will activate the functions once the phone taps the chip on the jersey.

“When you think about basketball, you think of Nike and the NBA,” said Mark Parker, Chairman, CEO and President of NIKE, Inc. who was on hand for the private event.

“After helping fuel the sport’s impact for years, we are thrilled to now be able to push the boundaries of what’s possible directly with the NBA. From modernizing the look of the game to revolutionizing how fans can be a part of it, we can’t wait for the season to start,” he concluded.

https://www.instagram.com/p/BZFkzmHluBt/?taken-by=lakers

“Nike has once again taken the game of basketball to a new level, this time with one of the most advanced jerseys in sports, ” said NBA Commissioner Adam Silver in a separate press release.

The media were then given time to interview each player at a frenetic pace. Kevin Durant, Paul George, and Blake Griffin drew the largest crowds while other players talked freely with journalists.

The new jerseys will go on sale starting Sept. 29th online and in retail stores Oct. 12th. The NikeConnect app will launch on Sept. 29th as well. Pricing for the new Nike jerseys are set: Authentic is $200 and the Swingman is $110.

The following day select media were invited to the Galen Center, home to USC’s Trojans basketball team. We wear tested the new Lebron James XV sneaker which has not officially been given a release date. Playing full court 5-on-5 was a solid early morning workout and the shoes were very comfortable on the hardwood floor.

The Nike and NBA partnership has ceremoniously begun. If these 36 hours were any indication, basketball fans will have more access and feel engaged like never before with their respective teams.


This piece has been presented to you by SMU’s Master of Science in Sport Management.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

February 20, 2022; Cleveland, Ohio, USA; NBA commissioner Adam Silver (right) presents Team LeBron guard Stephen Curry of the Golden State Warriors (30) with the The Kobe Bryant Trophy for being the most valuable player after the 2022 NBA All-Star Game at Rocket Mortgage FieldHouse.

Steph Curry Advised Adam Silver on All-Star Game Format Change

Viewership for the All-Star Game has declined in recent years.
Nov 26, 2024; Minneapolis, Minnesota, USA; Alex Rodriguez watches as the Minnesota Timberwolves lose to the Houston Rockets in overtime at Target Center.

Glen Taylor Has ‘Limited’ Legal Options to Keep Timberwolves

One litigator says it’s usually “very hard to vacate an arbitration award.”
Mark Williams

Failed Deadline Deal Leaves Hornets, Lakers in Unprecedented Territory

The trade would have sent center Mark Williams to Los Angeles.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.

Featured Today

Jan 9, 2025; Pittsburgh, Pennsylvania, USA; Edmonton Oilers center Connor McDavid (97) checks Pittsburgh Penguins center Sidney Crosby (87) during the third period at PPG Paints Arena

‘Important’ 4 Nations Face-Off Can Be NHL’s All-Star Antidote

“The stars have been lobbying the league for an event like this.”
Brady and Mahomes
February 8, 2025

Chiefs Fatigue Is Real. It’s Nowhere Near Patriots Hate Yet

People who have covered both teams say the difference is stark.
Nov 24, 2024; Inglewood, California, USA; Philadelphia Eagles quarterback Jalen Hurts (1) celebrates with running back Saquon Barkley (26) after the Eagles defeat the Los Angeles Rams during the first half at SoFi Stadium.
February 7, 2025

How the Eagles Reinvented Championship Roster Construction

Philadelphia is one of the most innovative franchises in the NFL.
February 3, 2025

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.