• Loading stock data...
Friday, February 23, 2024

Nike Sets Bar High with Connected Jerseys

Alongside the NBA, Nike unveiled some of their newest innovations.

NIKE x NBA uniforms (Photo by Nike Basketball)


On Sept. 15th, local and international media gathered inside Sony Studios in Los Angeles for a massive unveiling. NIKE, Inc. introduced three new innovations from its partnerships with the National Basketball Association.

A video montage set the tone as future Hall of Famer Kobe Bryant narrated a story of passion, technology, and growth within the sport. Large panels along the back wall then opened, revealing new white uniform renditions for each NBA franchise.

Thirty players, each representing their respective teams, walked out posing for the audience. The players were wearing Nike Therma Flex Showtime Warm-up Jackets, which will be the first hooded jacket worn on court during games this coming season.

The players then removed their jackets and revealed the Statement Edition uniforms. These bold colors and design schemes pop out at you in person and the media frenzy began.

Suddenly, the attention of the room shifted to our left as hip-hop artist Travis Scott began performing a medley of songs for the crowd.

Travis Scott performs at the Nike x NBA Launch (Photo by Michael Silver)

Shortly after his set, the press were educated on the debut of Nike’s NBA Connected Jersey.

“The first NBA jersey that gives the wearer an all-access pass into the world of their favorite team and players,” according to Nike press release.

In an effort to bring fans closer to the game, the new and innovative ‘Nike NBA Connected Jersey’ was also unveiled. The product will include an embedded chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists.

Fans will use their smartphones to download the NikeConnect app, which will activate the functions once the phone taps the chip on the jersey.

“When you think about basketball, you think of Nike and the NBA,” said Mark Parker, Chairman, CEO and President of NIKE, Inc. who was on hand for the private event.

“After helping fuel the sport’s impact for years, we are thrilled to now be able to push the boundaries of what’s possible directly with the NBA. From modernizing the look of the game to revolutionizing how fans can be a part of it, we can’t wait for the season to start,” he concluded.

https://www.instagram.com/p/BZFkzmHluBt/?taken-by=lakers

“Nike has once again taken the game of basketball to a new level, this time with one of the most advanced jerseys in sports, ” said NBA Commissioner Adam Silver in a separate press release.

The media were then given time to interview each player at a frenetic pace. Kevin Durant, Paul George, and Blake Griffin drew the largest crowds while other players talked freely with journalists.

The new jerseys will go on sale starting Sept. 29th online and in retail stores Oct. 12th. The NikeConnect app will launch on Sept. 29th as well. Pricing for the new Nike jerseys are set: Authentic is $200 and the Swingman is $110.

The following day select media were invited to the Galen Center, home to USC’s Trojans basketball team. We wear tested the new Lebron James XV sneaker which has not officially been given a release date. Playing full court 5-on-5 was a solid early morning workout and the shoes were very comfortable on the hardwood floor.

The Nike and NBA partnership has ceremoniously begun. If these 36 hours were any indication, basketball fans will have more access and feel engaged like never before with their respective teams.


This piece has been presented to you by SMU’s Master of Science in Sport Management.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Despite Nike’s Efforts, MLB Uniform Controversy Isn’t Looking Good

Manufacturer touts product benefits but ignores complaints of see-through fabric.

Pundits Bashed a 397-Point NBA All-Star Game—But Fans Still Watched

Silver struggles to conceal his frustration with the game’s lack of competitiveness.

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NBA A.I. All Star Game Lakers Celtics

A Lakers-Celtics Battle Can Turn Into a ‘Hoosiers’ Film

The NBA unveils new A.I. that brings movie themes into games.
podcast thumbnail mobile
Front Office Sports Today

How the Negro Leagues Are Staying in the Game

0:00
0:00

Featured Today

NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
February 16, 2024

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.
Emily Henegar, a baker and content creator, made a batch of NFL-inspired cookies featuring Taylor Swift and Travis Kelce.
February 11, 2024

The ‘Life-Changing’ Economy of Taylor Swift’s NFL Outfits

Appearing in Swift’s game-day wardrobe has been “life-changing” for small businesses.
February 11, 2024

Tom Brady’s Post-Retirement Embrace of Las Vegas

With business all over town, one partner says, ’He’s going to be a great addition to the city.’

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
FanDuel
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Adidas
Portland, OR
The Adidas ball has changed over the years.

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Creating Fan-Centric Content With AI

WSC’s highlight automation improved the speed of ESPN’s content creation.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.
Sponsored

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
Sponsored

Re-Imagining Storytelling With AI

Amy Anderson, Head of Content Strategy at NASCAR Studios, discusses the role of AI technology in developing and growing new content.
Arial view of Audi testing track
December 4, 2022

Audi Gears Up for F1 with Major New Facility

Audi is building a 10,000 square-foot building to support its F1 efforts.
Woman wears Meta Quest headset while working out to have virtual reality exercise session
November 22, 2022

Meta’s Plans for VR Fitness Could Hit Snag

A government agency is looking to block an acquisition by Meta.
Nike phone advertisement
November 15, 2022

Nike Jumps Further into Metaverse With Virtual Sneaker Platform

The world’s largest sportswear company is taking its talents to the metaverse.