Wednesday, June 3, 2026

NHL Team With Smallest Arena Sees 50% Season-Ticket Revenue Spike

  • The Arizona Coyotes will play the next three seasons at Arizona State University’s Mullett Arena.
  • The team’s season-ticket revenue for this season has generated 50% more revenue than it ever did at Gila River Arena.
Arizona-Coyotes
Joe Camporeale-USA TODAY Sports

The Arizona Coyotes rolled the dice on making a new home at Arizona State University’s Mullett Arena — and so far, it’s paying off.

The team has already generated 50% more season-ticket revenue for the upcoming season than it “ever did” at Glendale’s Gila River Arena — where the Coyotes played until the city announced it would not renew the team’s lease when it expired on June 30. 

The Coyotes reportedly had $1.3 million in unpaid taxes and arena charges, but have since paid them.

Mullett Arena — tiny in size compared to other NHL venues — will be the Coyotes’ home for at least the next three seasons. 

  • The arena has a capacity of 5,025, but the Coyotes are expected to be held to a slightly smaller number of attendees.
  • Gila River Arena held 17,125.

At Mullett Arena, the average ticket price is $170 — nearly double the $90 average at Gila River Arena and more than the NHL’s average of $154. Tickets for the student section, which will have around 400 seats, will be roughly $25 to $50.

Home Ahead

In June, the Tempe City Council voted to move forward with discussions on a $1.7 billion project that includes a new arena and entertainment district.

It would reportedly be the first privately funded sports and entertainment district in Arizona’s history.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Stars Arena Move Deepens Downtown Dallas Sports Exodus

Both the Stars and Mavericks are seeking to build new arenas.
Jun 2, 2026; Raleigh, North Carolina, USA; Vegas Golden Knights goaltender Carter Hart (79) prepares for the fdfirst period against the Carolina Hurricanes in game one of the 2026 Stanley Cup Final at Lenovo Center

Hockey Canada Trial Looms Over Hart in Stanley Cup Playoffs

Carolina fans broke out into a “no means no” chant.

NHL Projects Record $8B in Revenue—Sees Bigger Growth Ahead

The league is seeing across-the-board revenue increases.

NHL Set to Enter Rights Talks With ESPN, TNT As Ratings Climb

The league’s recent run of heady viewership gives it greater bargaining power.

Featured Today

The Elite High Schools Hosting the World Cup

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
May 28, 2026

Why Ballparks Are Louder Than Ever

Some stadiums sound like veritable nightclubs. How did we get here?
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images
April 8, 2026

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf, Lifestyle, and Licensed Sports

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.