Wednesday, April 29, 2026
FOS Expands to TV More Details

NHL Team With Smallest Arena Sees 50% Season-Ticket Revenue Spike

  • The Arizona Coyotes will play the next three seasons at Arizona State University’s Mullett Arena.
  • The team’s season-ticket revenue for this season has generated 50% more revenue than it ever did at Gila River Arena.
Arizona-Coyotes
Joe Camporeale-USA TODAY Sports

The Arizona Coyotes rolled the dice on making a new home at Arizona State University’s Mullett Arena — and so far, it’s paying off.

The team has already generated 50% more season-ticket revenue for the upcoming season than it “ever did” at Glendale’s Gila River Arena — where the Coyotes played until the city announced it would not renew the team’s lease when it expired on June 30. 

The Coyotes reportedly had $1.3 million in unpaid taxes and arena charges, but have since paid them.

Mullett Arena — tiny in size compared to other NHL venues — will be the Coyotes’ home for at least the next three seasons. 

  • The arena has a capacity of 5,025, but the Coyotes are expected to be held to a slightly smaller number of attendees.
  • Gila River Arena held 17,125.

At Mullett Arena, the average ticket price is $170 — nearly double the $90 average at Gila River Arena and more than the NHL’s average of $154. Tickets for the student section, which will have around 400 seats, will be roughly $25 to $50.

Home Ahead

In June, the Tempe City Council voted to move forward with discussions on a $1.7 billion project that includes a new arena and entertainment district.

It would reportedly be the first privately funded sports and entertainment district in Arizona’s history.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PWHL

PWHL Eyes Mainstream Breakthrough As Playoffs Begin

The start of the PWHL Playoffs brings no shortage of storylines.
Seattle Torrent @ Vancouver Goldeneyes at Pacific Coliseum

How PWHL’s Gold Plan Takes Tanking Off the Table

The system determines which team earns the top PWHL draft pick.
Apr 15, 2026; Buffalo, New York, USA; Buffalo Sabres defenseman Bowen Byram (4) clears the puck from the goal with Dallas Stars left wing Adam Erne (73) in pursuit in the third period at KeyBank Center.

New-Look NHL Playoffs Set As League Rides Attendance Wave

This year’s playoff field includes several upstarts and fresh storylines.
Apr 15, 2026; Inglewood, California, USA; Golden State Warriors guard Stephen Curry (30) drives past Los Angeles Clippers guard Kris Dunn (8) and guard Darius Garland (10) in the second half during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome.
exclusive

NBA Is in Talks With Kalshi and Polymarket

Discussions ramped up after the CFTC began engaging with leagues, sources say.

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf, Lifestyle, and Licensed Sports

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
March 11, 2025

Dick’s Faces Investors’ Tariff Concerns Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.