• Loading stock data...
Friday, January 31, 2025

NFLPA Terminates Deal With Panini as Fanatics Takes Over

  • NFLPA will begin 20-year deal with Fanatics years before originally planned.
  • Panini America called the NFLPA’s decision ‘totally unwarranted.’
Fanatics is buying auction marketplace PWCC.
Fanatics

The NFL Players Association will begin its 20-year trading card partnership with Fanatics a few years early. 

The NFLPA terminated its trading card agreement “effective immediately” with Panini, according to an email distributed on Monday. Panini called the NFLPA’s decision “totally unwarranted and improper” in a statement on Tuesday.

“We believe the only party who benefits from this action by the NFL Players Association is Fanatics — not the players, not the leagues, and not consumers,” a Panini America spokesperson said in a statement to Front Office Sports and other outlets. “In addition to the NFL Players Association license, Panini has licenses with the NFL and over 360 individual players in the League. We will continue to honor all of our contractual obligations.”

The Fanatics deal wasn’t slated to begin until 2026, coinciding with the NFLPA’s agreement with Panini expiring. 

The NFLPA and Fanatics announced their new partnership in August 2021 and were among the initial indications that the licensed apparel giant would majorly play in the trading card space with Fanatics Collectibles. In January 2022, Fanatics purchased Topps for about $500 million — and has made a string of deals with leagues and unions over the last two years. 

Messages left with the NFLPA and a Panini spokesperson were not immediately returned on Monday. 

Panini filed a federal antitrust lawsuit against Fanatics earlier this month. 

“Fanatics is preemptively eliminating all competition before showing competitive superiority or any ability to benefit consumers,” Panini’s lawsuit filed in the U.S. District Court for the Middle District of Florida stated. “By locking up player trading cards for all three major U.S. professional sports leagues for the next decade and two of them for the next two decades, Fanatics is foreclosing any meaningful competition for the foreseeable future.”

Days later, Fanatics responded with a countersuit filed U.S. District Court for the Southern District of New York. 

“Panini’s Italian owners embarked on a protracted, unlawful, and deceitful campaign of unfair trade practices, strong-arm tactics, and tortious misconduct to hamper Fanatics Collectibles’ nascent business,” Fanatic’s lawsuit alleged. 

Fanatics filed a motion in Panini’s lawsuit seeking to transfer the case to the Southern District of New York.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

It’s Starting to Pay to Be Good at Cornhole

American Cornhole League players made $7.7 million in 2024.
PWHL arena

PWHL’s Sophomore Year Booms in Canada, Has Room to Grow in U.S.

Attendance is up 30% from last year, the league says.

Once Abandoned, Portland Is Regaining Its Place in the WNBA

The next WNBA team is springing up in a once-deserted market.
Jayden Daniels
exclusive

The Commanders Brand Is Finally Popular

Winning changes everything.

Featured Today

October 17, 2011; East Rutherford, NJ, USA; New York Jets fan fireman Ed during the first half against the Miami Dolphins at the New Meadowlands Stadium.

Superfandom Is a Lifestyle, Business—and Thorn in Some Teams’ Sides

Rabid fandom has perks—sometimes to the frustration of teams and leagues.
Jeremiah Smith
January 22, 2025

Ohio State’s Title Isn’t As Simple As $20 Million in NIL

Three lessons from the Buckeyes’ title beyond “pay the best players.”
January 22, 2025

Can Upstart Sports Leagues Beat the Grim Start-Up Odds?

Investors think they can buck the massive failure rate of new enterprises.
January 21, 2025

Amateurism Dilemma on Full Display at the College Football Playoff

The sport has never looked or operated more like a pro league.
exclusive

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

The golfer has made more than $43 million individually from LIV.
November 13, 2024

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.
December 4, 2024

U.S. Firm Makes $310M Bet on Soccer by Forming Superagency

The U.S.-based investment company makes a significant play in international soccer.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 27, 2024; Seattle, Washington, USA; Buffalo Bills quarterback Josh Allen (17) passes against the Seattle Seahawks during the second quarter at Lumen Field.
October 30, 2024

Buffalo Bills in Talks to Sell Stake to PE Firm Arctos: Report

Arctos already has a slice of Paris Saint-Germain and the PGA Tour, among other assets.
Jul 7, 2021; Tampa, Florida, USA; Tampa Bay Lightning owner Jeff Vinik hoists the Stanley Cup after the Lightning defeated the Montreal Canadiens 1-0 in game five to win the 2021 Stanley Cup Final at Amalie Arena.
October 25, 2024

Lightning Sell at $1.8B Valuation, Nearly Double Prior NHL Record

The Lightning unveiled a multistep and multiyear sale process.
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.
October 9, 2024

Why Mark Cuban Sold the Dallas Mavericks When He Did

Cuban sold his majority stake to the Adelson family in December 2023.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.
October 2, 2024

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.