• Loading stock data...
Wednesday, October 15, 2025

NFL Toasts $2B in Sponsorships with E. & J. Gallo Deal

  • The NFL made E. & J. Gallo its official wine sponsor.
  • The deal puts the NFL on the cusp of $2 billion in total sponsorships.
NFL
Kirby Lee-USA TODAY Sports

With its latest deal, the NFL can raise a glass to another milestone.

A pact with California winemaker E. & J. Gallo has the league nearing $2 billion in sponsorship deals for the first time. The brand becomes the NFL’s official wine sponsor and will have exclusive pouring rights at major events including the Super Bowl and Pro Bowl

“The partnership is uniquely structured to engage NFL fans and will include opportunities for local team activation, player imagery and appearances, on-site presence at premiere events, and broadcast, digital, and social content,” the league noted.

The deal means that every item at the NFL bar is spoken for, with Anheuser-Busch retaining beer rights and Diageo covering hard alcohol. Last year’s Diageo deal, worth a reported $30 million annually, made the company the NFL’s first hard alcohol sponsor.

Major Milestone

The NFL is now on course to pass $2 billion in sponsorships for the first time.

  • The league hit a record $1.8 billion in deals last year.
  • It had $1.6 billion in 2020.

Tech companies contributed the largest chunk in 2021, followed by gambling and alcohol companies. Verizon’s deal with the NFL has reached as high as $300 million per year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bears Hit Another Speed Bump for New $5B Stadium in Suburbs

A new state bill would impose several conditions on the NFL team.
Micah Parsons
exclusive

NFL Scorigami Creator Blames Glitches on Twitter Platform Changes

The bot has been glitching all NFL season, and fans have noticed.

Browns, Cleveland Reach $100M Deal to Clear Team’s Move to Suburbs

The surprise truce includes financial payments and the dismissal of lawsuits.

Featured Today

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.