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NFL Team Values Soar to Record $5.1B Average Amid Media Deals, Sales

  • The average NFL team is now worth $5.1 billion, according to Forbes.
  • Four NFL teams had their value increase 20% or more over the past year.
The average NFL team is now worth $5.1 billion, according to Forbes.
Mandatory Credit: Kirby Lee-USA TODAY Sports

NFL franchise values continue to surge off the league’s increasing television and streaming rights deals as the average team is now worth a record $5.1 billion, per Forbes. 

The average franchise value is 14% more than last year’s Forbes NFL list, an increase that was also driven by the $6.05 billion sale of the Washington Commanders in July to a group led by Josh Harris as the highest-price ever paid for a U.S. professional sports team. 

Revenue for the NFL approached $20 billion at the league-level in 2022 while average revenue for the league’s 32 teams reportedly increased 8% to $581 million. The Dallas Cowboys remain the league’s most valuable franchise at $9 billion, while the Cincinnati Bengals rank last at $3.5 billion. Four NFL teams—the Tennessee Titans, Las Vegas Raiders, Miami Dolphins, and Cleveland Browns—had their value rise at least 20% over the past year.

The NFL’s current slate of long-term media rights deals with CBS, FOX, NBC, Disney, Amazon, and Google’s YouTube TV are believed to pay the league roughly $130 billion. That includes the NFL’s first Black Friday Game set to stream on Amazon in November. 

Here are the top-10 most-valuable NFL teams for 2023. The full list can be found on Forbes.

RankTeamValue1-year IncreaseRevenue
1.Dallas Cowboys$9B13%$1.14B
2.New England Patriots$7B9%$684M
3.Los Angeles Rams$6.9B11%$686M
4.New York Giants$6.8B13%$639M
5.Chicago Bears            $6.3B9%$556M
6.Las Vegas Raiders  $6.2B22%$729M
7.New York Jets      $6.1B13%$560M
8.Washington Commanders$6.05B8%$545M
9.San Francisco 49ers $6B15%$622M
10.Philadelphia Eagles$5.8B18%$598M
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