• Loading stock data...
Friday, July 18, 2025

NFL Streams Live Game on Sportsbook App for First Time

  • Caesars Sportsbook users can bet on NFL games while watching the stream.
  • The new feature is part of a collaboration with Genius Sports.
Dallas Cowboys receiver Michael Gallup completes touchdown catch while jumping over Indianapolis Colts defender
Tim Heitman-USA TODAY Sports

American sportsbooks are the latest destination to watch NFL games — furthering the bond between sports betting and live media rights.

“Sunday Night Football” — a 54-19 blowout win for the Dallas Cowboys over the Indianapolis Colts — was livestreamed on the Caesars Sportsbook app via its “Watch & Bet” feature. It is believed to be the first of its kind in the U.S.

Caesars collaborated with Genius Sports — an official NFL partner, and exclusive distributor of official NFL data and live video streams to sportsbooks — to make the new augmented live stream happen.

  • Users of the Caesars app are able to place in-game wagers alongside live low-latency NFL video streams as part of “Watch & Bet.”
  • Caesars is utilizing official NFL league and team marks to help promote live premium content.
  • Sunday’s game is the first of five to appear in the app this season, per ESPN.

“Delivering innovative technology like this remains a key emphasis for us, so being the first U.S. sportsbook to provide customers with in-app NFL livestreaming isn’t something we take lightly,” said Eric Hession, president of Caesars Digital .

Getting Comfortable

Livestreaming on a sportsbook app is just another sign of the NFL’s growing comfort with the emerging sports betting industry.

Man holding dollar bills

Report: Americans Place $63.8B in Illegal Sports Bets Each Year

That leads to an estimated $3.8B in lost revenue for legal sportsbooks.
December 1, 2022

In June, the league appointed its first-ever vice president and general manager of sports betting.

Through three quarters, the American sports betting industry has already set a yearly revenue record ($4.78 billion).

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Netflix Beats Projections Again—and Plots Big Holiday Sports Slate

The streaming giant again beats analyst projections in every respect.

T.J. Watt Becomes NFL’s Highest-Paid Non-QB

Watt’s new Steelers contract comes with $108 million fully guaranteed.
Collins

NFL Second-Round Impasse May End As Niners Give Pick $9M Guaranteed

The contract isn’t fully guaranteed like the earlier second-rounder deals.

MLB’s Largest Payrolls Could Swell Further at Trade Deadline

As the MLB trade deadline nears, anxiety grows around the sport.

Featured Today

Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Mar 31, 2025; Washington, District of Columbia, USA; Miami Heat guard Terry Rozier (2) drives to the basket against Washington Wizards guard AJ Johnson (5) during the first quarter at Capital One Arena.

Terry Rozier’s Attorney Confirms He’s Still Under Federal Gambling Probe

Rozier finished the season playing for the Heat despite the federal probe.
DraftKings
exclusive
July 14, 2025

DraftKings in Talks to Acquire Prediction Market Railbird Exchange

Sportsbooks and prediction markets are becoming increasingly intertwined.
The Department of Justice logo on a podium at the Louisville, Kentucky office. July 1, 2025
July 16, 2025

Prediction Market Platform Polymarket Says It Escaped Federal Probe

Prediction markets are having a moment.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
A view of the FanDuel Sportsbook betting area at Belterra Park Cincinnati.
July 11, 2025

Flutter Acquires Full Ownership of FanDuel in $1.75B Deal With Boyd Gaming

FanDuel just got a $31 billion price tag.
Mar 16, 2024; Las Vegas, NV, USA; The BetMGM Sportsbook at the Mandalay Bay resort and casino.
July 11, 2025

Support Grows to Repeal Gambling Tax in Trump Budget Bill

A new bill has been introduced in the Senate.
July 8, 2025

Betway Parent to Complete U.S. Exodus, Blames Tax Volatility

“Recent regulatory developments” were cited. 
Sports are shown on TVs behind a bar as guests enjoy the grand opening of DraftKings Sports & Social in Ohio.
July 7, 2025

California AG Has Declared Daily Fantasy Sports Are Illegal. Now What?

The opinion might spark a broader DFS conversation in the state.