• Loading stock data...
Tuesday, January 6, 2026

NFL Owners Officially Approve $4.65B Sale of Denver Broncos

  • Group led by Walmart heir Rob Walton agreed to purchase the team for $4.65 billion in June.
  • Vote by owners at a special meeting in Minnesota was unanimous.
Denver-Broncos
Walmart Corporate

The Denver Broncos’ Rob Walton era is officially underway.

The NFL owners unanimously approved the Broncos’ $4.65 billion purchase by an ownership group led by the Walmart heir at a special meeting held in a Twin Cities suburb on Tuesday. 

“This is a group that is going to be great for the Denver community,” NFL Commissioner Roger Goodell told reporters after the vote.

The group agreed to buy the Broncos in June after a bidding process was launched after the family of late Broncos owner Pat Bowlen could not come to an agreement on the future of the team. 

Joe Ellis, who has served as the Broncos’ president and CEO for a dozen years, announced after the vote that he was stepping down from his front office roles. The team said in a news release that Ellis will be an advisor to the team’s new owners.

“I am forever thankful to our dedicated staff, the players and coaches for making this franchise what it has become today-one of the best organizations in all of sports,” Ellis said in a statement. “There are no words to express the gratitude I have toward Pat Bowlen for his trust, friendship and the responsibility to serve the Broncos and this community for nearly three decades.”

Carrie Walton Penner, her husband, Greg Penner, investor Mellody Hobson, former U.S. Secretary of State Condoleezza Rice and seven-time Formula 1 champ Lewis Hamilton are now part owners of the Broncos. 

The purchase price was a record for a North American sports franchise. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 8, 2025; Inglewood, California, USA; ESPN sideline reporter Laura Rutledge (left) interviews Los Angeles Chargers quarterback Justin Herbert (10) after the game against the Philadelphia Eagles at SoFi Stadium.

Laura Rutledge Opens Up on Justin Herbert and Viral Sugar Bowl Sprint

“I did not know that anybody was going to be filming that.”

Saquon Barkley Whiffs on Incentives a Year After Sweeping Them

Barkley sat out Sunday’s game to rest for the postseason. 
Charlie Weis Jr

Charlie Weis Jr. Could Leave LSU for NFL With No Buyout

Weis won’t owe LSU a buyout if he lands certain NFL roles.

Falcons End Rich McKay’s Football Role in Major Organizational Shift

Atlanta fired coach Raheem Morris and GM Terry Fontenot on Sunday.

Featured Today

Hockey In Florida Was Once a Risk. Now It’s Thriving

Hockey in Florida was once seen as a risk. Now, it’s thriving.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Sep 27, 2025; Philadelphia, Pennsylvania, USA; Minnesota Twins pitcher Kody Funderburk (55) and catch

Twins’ New Investments Value Club at $1.75 Billion

The Twins have also announced a succession plan.
TopGolf representatives celebrate their ribbon-cutting ceremony with Bay County residents in Panama City Beach, Fla., June 26, 2025. (
November 18, 2025

Callaway Offloads Topgolf in $1.1 Billion Sale to PE Firm

The deal unwinds Topgolf’s 2020 merger with Callaway.
November 27, 2025

Patrick Mahomes Deepens His Adidas Ties, Debuts Golf Gear Line

Mahomes extends Adidas deal and launches his own branded golf apparel line.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025
September 29, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.