• Loading stock data...
Friday, March 29, 2024
2024 Best Venues nominations are open now through April 8! Submit Now

NFL Invests in NOBULL, Adds $160M to Equity Fund 

  • The NFL's private equity arm invested in its Scouting Combine partner NOBULL.
  • Owners each pitched in $5 million to 32 Equity.
NoBull was valued at $500 million and received investment from the NFL.
NOBULL

The NFL now owns a piece of its official combine partner.

League owners approved an investment in sneaker and apparel company NOBULL last week. The company struck a deal in October to become the official training partner of the NFL Scouting Combine.

  • NFL owners also agreed to add $5 million each — $160 million total — into 32 Equity, the league’s investment fund.
  • That injection brings the total amount invested by owners in 32 Equity to $256 million, not including redeployed income.
  • NOBULL was valued at $500 million for a fundraise in April 2021.
NoBull

Nobull Expands Into Performance Running

Fitness apparel company Nobull is entering the performance running market with the…
February 8, 2022

Piece of the Action

The NFL has made a habit of investing in the companies it partners.

Since its founding in 2013, 32 Equity has invested in the NFL’s data provider Genius Sports, athlete recovery device company Hyperice, and software companies Appetize, Skillz, and Strivr, all of whom work with the league. 

On Location Experiences, which provides hospitality services at the Super Bowl, was valued at $660 million in a majority sale to Endeavor, following an investment by 32 Equity.

In April, the league invested a reported $320 million in Fanatics at a $27 billion valuation. The company has relationships with the league as a retailer and collectibles provider, as well as a sports betting deal with the Washington Commanders. 

Fanatics was valued at $31 billion following a $700 million fundraise earlier this month.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Spring Football’s Big Bet: An Unlikely TV Marriage, and Crazy Rules

The United Football League launches this weekend on ESPN and Fox.

‘Good Morning Football’ Beginning Mysterious Timeout Before L.A. Move

Friday is the final broadcast of ‘Good Morning Football’ from New York.

Jets Owner Blasts ‘False’ Reporting From League-Owned Outlet

League owners and NFL Media rarely criticize each other.
podcast thumbnail mobile
Front Office Sports Today

Why the Timberwolves Sale was Called Off

0:00
0:00

Featured Today

March 22, 2024, Brooklyn, NY, USA; Northwestern Wildcats guard Brooks Barnhizer (13) and Northwestern Wildcats guard Boo Buie (0) react in overtime against the Florida Atlantic Owls in the first round of the 2024 NCAA Tournament at the Barclays Center.
March 27, 2024

‘An Expensive Game’: March Madness and NIL Collectives Are Intertwined

At schools nationwide, collectives are fueling NCAA tournament runs and vice versa.
Iowa’s Caitlin Clark (22) waits to be announced in the starting lineup against West Virginia in a NCAA Tournament round of 32 game Monday, March 25, 2024 at Carver-Hawkeye Arena in Iowa City, Iowa.
March 26, 2024

The Women’s Trading Card Market Is Overlooked. Can Caitlin Clark Change That?

Traditionally, women’s sports cards have been a marginal part of collectibles.
The Sports Illustrated cover signed by Derek Jeter and Alex Rodriguez, February 27, 2019, at Don & Charlie's, 7501 E. Camelback Road, Scottsdale. Don Charlie S
March 24, 2024

Everything You Need to Know About the Ongoing ‘Sports Illustrated’ Saga

Understanding the strange state of affairs for the nearly 70-year-old publication.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
Spotify
Multiple - USA Careers

Planned Timberwolves, Lynx Sale Turns Bitter As Taylor Pulls Teams Off Market

The current majority owner claims that Rodriguez and Lore failed to meet the latest deadline.
March 20, 2024

A-Rod and Lore’s Timberwolves Ownership Plans Still on Track

The duo currently owns 40% of the NBA team and its WNBA counterpart.
March 28, 2024

Alex Rodriguez–Led Bid for Majority Control of Timberwolves Falls Through

Minnesota owner Glen Taylor said the team was no longer for sale.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
Manchester United stadium Old Trafford as viewed from above.
March 19, 2024

Another Wall Street Giant Wants a Piece of Sports

The investment bank forms a new team devoted to sports deals.
March 4, 2024

Drake, LeBron James Make PGA Tour Investment

The rapper and NBA star will try to boost the PGA Tour, despite not having a strong association with golf.
Commanders
February 28, 2024

FedEx Field No Longer, Commanders’ Stadium Will Get New Name

The Commanders must stay in Landover through 2027.
Josh Harris
February 28, 2024

Josh Harris, David Blitzer Set to Part Ways with Steelers Stake

Harris’s purchase of the Commanders prevents him from keeping the Steelers’ stake.