Welcome Back: Learnings From NFL Fans In A Unique 2020 Season

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(Satsifi Labs is a proud partner of Front Office Sports) 

Despite the uncertainty brought on by the last seven months or so in North America, the NFL season has begun much to the delight of fans and sports industry professionals.

While it hasn’t been entirely free of incident, this has helped the sports industry decipher steps that need to be taken on the road to financial recovery, particularly in terms of engaging fans.

Front Office Sports has teamed up with Satisfi Labs, a Conversational AI platform that creates custom and conversational answer engines for experiential brands and destinations. Together they examined the start of the NFL season and what insights can be gathered based on fan behavior and questions directed towards their favorite teams.

Key insights include the following:

  • Scheduling questions remain extremely prevalent among fans.
  • So far, in 2020, roughly 43% of traffic to Satisfi Labs’ virtual assistants is hitting new question intents.
  • One NFL team’s Alexa traffic is four times as high through the first five weeks of 2020 compared to the first five weeks of 2019.
  • There has been a 1.5x increase in questions about rosters from 2019.

For more insights, download the full white paper.