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Front Office Sports - The Memo

Morning Edition

June 11, 2026

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After a rocky buildup that has included sky-high ticket prices, hundreds of millions in federal funding for host cities delayed, and, most recently, travel and visa issues affecting team staff members, federation officials, journalists, and a referee, the 2026 World Cup has arrived.

Still, the tournament is certain—as always—to provide cultural delights alongside the competition on the pitch. Here’s what Front Office Sports is watching as the largest World Cup in tournament history kicks off. 

—Margaret Fleming

First Up

  • FIFA’s expanded 48-team, 104-game tournament will mean more conservative soccer and a less-thrilling group stage. Read the story.
  • FIFA president Gianni Infantino defended the global governing body’s handling of three of the World Cup’s most controversial storylines. Read the story.
  • NBA Finals Game 3 drew 23.8 million viewers, making it the most-watched Finals game since the Warriors’ series-clinching victory in Game 5 in 2017. Read the story.
  • The backlash following the ruling allowing Texas Tech’s Brendan Sorsby to play football despite engaging in gambling activities has reached Capitol Hill. Read the story. 

After a Rocky Buildup, the World Cup Is Finally Here

IMAGN IMAGES via Reuters/Jim Rassol

The 2026 World Cup has arrived.

The record 104-match tournament kicks off Thursday with two games in Mexico. The opening match features Mexico and South Africa at Estadio Azteca in Mexico City, followed by South Korea and Czechia in Guadalajara.

The other two host nations, Canada and the U.S., will play their opening matches Friday. Canada will play Bosnia and Herzegovina in Toronto, and the U.S. will face Paraguay in Los Angeles, marking the tournament’s return to the country since it was last held here in 1994.

The first few weeks of the tournament are going to look and feel different from previous World Cups because the field expanded from 32 teams to a record 48. The change means more teams in the tournament, but it also will likely result in fewer games of consequence early on.

Four teams are making their World Cup debuts: Cape Verde, Curaçao, Jordan, and Uzbekistan. Others are back in the World Cup after a long hiatus: the Democratic Republic of the Congo and Haiti return for the first time since 1974; Iraq for the first time since 1986; Austria, Scotland, and Norway for the first time since 1998; and Turkey for the first time since 2002.

Tickets and Trump 

FIFA established sky-high ticket prices at the start of the sales phase, and they have not dropped significantly in the buildup to kickoff. Some tickets have been made available at $60 for supporters, and FIFA is ramping up its cheap or free ticket giveaways through corporate sponsors. 

The Trump Administration and FIFA have been remarkably close in the lead-up to the tournament. FIFA president Gianni Infantino has joined Donald Trump on state trips including the Gaza peace talks. FIFA opened an office in Trump Tower in New York and gave the U.S. president the inaugural FIFA Peace Prize. FIFA intervened when political infighting over funding for the Department of Homeland Security delayed $625 million in federal funding for host cities. This week, travel and visa issues have soured excitement for the tournament, most notably with Somali referee Omar Artan being turned away at the border after a lengthy interrogation.

REUTERS/Kai Pfaffenbach

The U.S., along with Israel, attacked Iran on Feb. 28, just months before the country’s national team was scheduled to play the World Cup on U.S. soil. As the war persists, the back-and-forth has been tense: It was unclear whether Iran would play, FIFA said Iran should play, Trump said he couldn’t guarantee the team’s “life and safety.” Ultimately, FIFA denied Iran’s request to move matches to Mexico, Iran moved its base camp from Arizona to Tijuana, and the U.S. denied visas for more than a dozen Iranian staff members and federation officials.

Storylines We’re Following

The World Cup is certain—as always—to provide cultural crossovers that absolutely delight. The people of Lawrence, Kans., embracing the Algerian national team is an early example.

Here are some of the other storylines Front Office Sports has been covering in the lead-up to the tournament. We’ll be on-site for the USMNT kickoff in Los Angeles on Friday.

  • Four elite high schools are serving as World Cup base camps
  • High public transit prices in Boston and New Jersey
  • The Ebola outbreak in the Democratic Republic of Congo
  • How Philadelphia built a $140 million World Cup war chest
  • FIFA will block the notorious glare at AT&T Stadium for at least one game
  • A painter is suing FIFA for painting over his mural of whales in downtown Dallas
  • Hotels in the U.S. are still struggling to fill up rooms
  • It will be very hot as games begin this weekend

When the ball is kicked off Thursday afternoon, it will commence the biggest sporting event in history: 16 host cities, 48 teams, and 104 matches over 39 days.

Buckle up.

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ONE BIG FIG

Breaking a Sweat

Soccer Football - FIFA World Cup 2026 - Netherlands Training - KC Current Training Facility, Kansas City, Missouri, U.S. - June 10, 2026 Netherlands' Mark Flekken during training

Reuters/Denny Medley

89.6°F

FIFA’s temperature threshold for mandating cooling breaks or postponing matches. The international players’ union recommends action at 82.4°F. 

The U.S. is experiencing one of the year’s first major heat waves. Temperatures for Saturday’s matchup between Morocco and Brazil at MetLife Stadium are forecast to climb into the high 80s. The open-air stadium is one of five World Cup venues without a full roof, and a World Weather Attribution analysis flagged it among the tournament’s most heat-exposed venues alongside Miami, Kansas City, and Philadelphia. Read the story. 

DAILY SPORTS TRIVIA

Can you list the last five winners of the men’s World Cup in reverse chronological order?

Play Factle Sports
LOUD AND CLEAR

Corporate Takeover

USA TODAY Network via Reuters Connect

“If the kids go to the football and have a great time, absolutely fantastic. But there are many people who have followed their country’s team all over Europe and Africa and Asia through the qualifiers, who have been put off by the lack of faith, the lack of trust that they have in FIFA due to the pricing strategy.”

—Kieran Maguire, author and cohost of The Price of Football podcast, on how ​​having companies back ticket giveaways “works within the FIFA narrative.” 

Corporate ticket giveaways, which FIFA has ramped up over the last week, mean FIFA can unload thousands of tickets—unsold because dynamic pricing set the prices higher than the demand—without having to lower prices on its own primary sale site or eat the cost entirely. Read the story. 

SPONSORED BY HEINEKEN

Heineken Fan Volunteers

Skipping work to watch soccer? Risky. Using your VTO to do good and possibly catch the match? Smarter.
FOS NEWS

Soccer Legends Talk World Cup

FOS graphic

Former USMNT members Tim Howard and Landon Donovan join Front Office Sports to discuss how far the U.S. needs to advance in the World Cup for the tournament to be considered a success, MLS growth opportunities from hosting the World Cup, and who could be the next Messi-level star in MLS.

The soccer legends also share their finalist predictions for the 2026 World Cup.

Watch the full interview.

More FOS on Soccer

Iranian Federation Says World Cup Tickets Pulled

by Margaret Fleming
Each team’s supporters are supposed to get thousands of tickets per match.

What Really Happened With the Spanish Soccer Team and Kalshi

by Daniel Roberts and Ben Horney
The club said it wanted to clear up its actions after “recent reports.”

No White House Invite Yet for NWSL Champion Gotham FC

by Yanyan Li
The club was the first NWSL team to visit, in 2024.

Question of the Day

Do you think the U.S. did enough to prepare for the World Cup?

 YES   NO 

Wednesday’s result: 12% of respondents said they plan to travel for World Cup matches.

Events Video Games Shop
Written by Margaret Fleming
Edited by Katie Krzaczek, Dennis Young, Catherine Chen

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