• Loading stock data...
Sunday, August 31, 2025
The biggest names in sports media. All in one room. Get your ticket now!

New Stadiums Go Far Beyond Sports

  • New stadiums from the Jacksonville Jaguars, Real Madrid, and others show a new direction teams are taking with their stadiums.
  • The new model is around facilities that offer much more than sports.
Rossetti/Design: Alex Brooks

A new class of sports stadiums is on the rise, and they offer much more than an arena to play games. 

The Dallas Cowboys, the most valuable franchise in all of sports recently valued at $5.7 billion, set the precedent. 

The Cowboys’ $1.15 billion 80,000-seat AT&T Stadium is the largest covered stadium in the world. The team’s 90-acre, $1.5 billion headquarters — called “The Star” — includes a 16-story hotel, private club, hall of fame, stores, restaurants, and event space.

In the last year, we’ve caught more glimpses of what stadiums will be like in the future.

Real Madrid’s plans for its stadium’s $700 million refurbishment feature a casino, fine dining, a museum, and shops.

The Jacksonville Jaguars hope to build what they’re calling the “Stadium of the Future,” which would include developing the surrounding area with a luxury hotel, parks, and more. The first planned step is a $441 million football facility next to their stadium designed as a practice space that also offers fan experiences. 

The Oakland A’s also proposed a neighborhood development plan as part of a $12 billion stadium proposal, or the team may move to Las Vegas, where a new stadium could cost around $1 billion.

New NFL stadiums typically cost between $750 million and $1.9 billion

Major League Soccer, meanwhile, has encouraged stadiums built specifically for soccer. FC Cincinnati opened its $250 million venue in May; St Louis SC’s and Nashville SC’s stadiums are under construction.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Terry McLaurin

Terry McLaurin, Commanders End Standoff With 3-Year Deal

McLaurin has had 1,000 yards receiving in the past five seasons. 

$2B A’s Vegas Stadium Hits Milestones, on Track for 2028

Construction progress and costs pick up in the Las Vegas project.
Nov 30, 2017; Arlington, TX, USA; General overall view of the Dallas Cowboys logo at midfield during an NFL football game between the Washington Redskins and the Cowboys at AT&T Stadium.

Arlington Pays Off Its Cowboys Stadium Debt 10 Years Early

Another major NFL venue retires its public debt far ahead of schedule.

Commanders Seal Stadium Deal As D.C. Approves $1.1B in Funding

The NFL team’s return to its prior home receives key political support.

Featured Today

Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.

As CFB Programs Add Corporate Field Logos, Are Jersey Patches Next?

Texas is adding a sponsor’s logo to its football field this season.
August 18, 2025

Browns $2.4B Stadium Plan Runs Into Airspace Turbulence

The team’s proposed stadium is deemed a threat to nearby airport operations.
Dec 10, 2024; Salt Lake City, Utah, USA; A general view of the Delta Center before the game between the Utah Hockey Club and the Minnesota Wild.
August 19, 2025

Utah’s Sports Boom Expands Into Music, Emulating Atlanta

The Jazz and Mammoth owner strikes a major deal with Live Nation.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
Sofi Stadium
August 14, 2025

Los Angeles Olympics Will be First to Sell Venue Naming Rights

The decision breaks with a longstanding Olympic policy.
Fans watch as players make it into the 18th hole during round three of the Waste Management Phoenix Open at TPC in Scottsdale on Feb. 8, 2025. Arizona Republic
August 13, 2025

Country Club Initiation Fees Soar With Golf’s Popularity

In many areas, would-be members are joining decade-long wait lists.
July 30, 2025

Browns Push Forward on $2.4B Stadium Despite Political Obstacles

The NFL team plans a stadium groundbreaking, despite funding and legal issues.
Jan 26, 2025; Philadelphia, PA, USA; Washington Commanders quarterback Jayden Daniels (5) passes the ball against the Philadelphia Eagles during the second half in the NFC Championship game at Lincoln Financial Field.
July 29, 2025

$3.8B Commanders Stadium On Track for D.C. Approval

D.C. continues two days of public hearings on a proposed Commanders stadium.