• Loading stock data...
Wednesday, March 4, 2026

New Celtics Owners Will Inherit $500M Payroll Conundrum

The new Celtics owners agreed to purchase the team for a record price, but they also face a record tax penalty next season.

Jun 21, 2024; Boston, MA, USA; Boston Celtics majority owner Wyc Grousbeck holds the Larry O’Brien trophy prior to the Boston Celtics championship parade.
Bob DeChiara-Imagn Images

For a record sale price of $6.1 billion, the Celtics’ new ownership is inheriting a championship-winning roster that has a chance to become the NBA’s first back-to-back title winner since the Warriors in 2017 and 2018.

But the NBA’s salary structure has the team in a vice grip after this season—one that could see Boston’s championship window end after this year. 

The Celtics are projected to pay around $500 million for their payroll next season, with $230 million coming from player salaries and the remaining $270 million from tax penalties. That would be a record for single-season tax payments, obliterating the $176.9 million of the 2023–2024 Warriors, according to data from Spotrac.

This fee is not final. ESPN’s Bobby Marks pointed out the team has about $445 million due next season at this point, though it’s still missing three roster spots and the half-billion number assume those slots will be filled by the team’s 2025 first-round pick and two players on veteran minimum deals.

To cut down on the fees, the Celtics will likely need to part ways with one of their key players. The team’s starting five of Jayson Tatum, Jaylen Brown, Derrick White, Jrue Holiday, and Kristaps Porziņģis are owed $198.5 million next year—which is about $44 million more than the projected salary cap. That doesn’t include Al Horford, who turns 39 in June and will be a free agent in the summer.

Boston could also face penalties for violating the second apron, which includes the inability to move its 2033 first-round pick in a trade.

“It’s not just the luxury tax bill, it’s the basketball penalties,” team governor Wyc Grousbeck said Friday on The Greg Hill Show. “The basketball penalties mean that it’s even more of a premium now to have your basketball president be brilliant and lucky. We have Brad Stevens, the reigning Executive of The Year, and thank God we do. He’s the one who really brought us this championship with his brilliant moves. … He’s going to extend our window and make it work.”

New Owner Syndrome 

Of course, the new Celtics ownership group led by William Chisolm could decide to bite the proverbial bullet and pay the penalties, and it’s common in the NBA for new owners to keep spending once they have their shiny new toy.

In 2023, United Wholesale Mortgage CEO Mat Ishbia purchased the Suns for a then-record $4 billion and celebrated his acquisition by approving a trade for Kevin Durant. A year later, Phoenix mortgaged most of its remaining assets by trading for Bradley Beal. The Suns are projected to have a top-three payroll until the 2026–2027 season.

Puppet Master?

As the Celtics face major personnel decisions, the role of Grousbeck will be worth monitoring. 

It was reported Thursday after the sale announcement that Grousbeck will remain as the team governor until the 2027–2028 season. However, the coming months should reveal whether Grousbeck still has a legitimate say in the team’s roster construction or whether his title is a smoke screen amid an ownership transition.

When Mark Cuban sold the Mavericks to the Adelson family in 2023, it was initially announced he would maintain control of basketball operations as an “alternate governor” alongside a minority stake in the team. Months later, reports came out that Cuban was no longer making team-related decisions—and this was highlighted in February when Cuban told FOS that he was not informed about the team’s decision to trade Luka Dončić.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 16, 2025; Salt Lake City, Utah, USA; Portland Trail Blazers head coach Chauncey Billups gives instructions to his team during the first half against the Utah Jazz at Delta Center. Mandatory Credit: Peter Creveling-Imagn Images

Judge Targets November Trial in Chauncey Billups Case

Billups was arrested in October as part of a federal gambling probe.
Aug 25, 2025; Cleveland, Ohio, USA; A general view of Progressive Field in the seventh inning of a game between the Cleveland Guardians and the Tampa Bay Rays.

Ohio Gold Rush: Several Pro Teams Jockey for $400M in Funds

Nearly every Ohio pro team has applied for public aid for venue renovations.
Mar 3, 2026; Philadelphia, Pennsylvania, USA; Sportscaster Bob Costas before a game between the Philadelphia 76ers and the San Antonio Spurs at Xfinity Mobile Arena. Mandatory Credit: Bill Streicher-Imagn Images

NBC Wants to Make NBA ‘Throwback’ Game Annual Event

NBC’s nostalgic ’90s-themed broadcast of Spurs-76ers on Tuesday was a big hit.

Mick Cronin Floats College Basketball Bird Rights

The idea would let schools go over the $20.5 million cap.

Featured Today

Nicole Silveira

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.
March 1, 2026

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.
February 27, 2026

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.

Another Young Pirates Phenom, Another High-Stakes Decision

The Pittsburgh teenage phenom is turning heads despite his young age.
Sep 28, 2025; San Diego, California, USA; San Diego Padres third baseman Manny Machado (13), left, and Jackson Merrill (3) celebrate after scoring during the first inning against the Arizona Diamondbacks at Petco Park.
February 27, 2026

Drew Brees, Joe Lacob Among Interested Padres Suitors

A record-setting deal could be in place by Opening Day.
Feb 22, 2026; Hampton, Georgia, USA; Michael Jordan at EchoPark Speedway.
March 2, 2026

Will NASCAR Get Michael Jordan Boost From 23XI’s Historic Start?

23XI Racing driver Tyler Reddick has won the first three races of the season.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
Feb 22, 2026; Los Angeles, CA, USA; Magic Johnson at unveiling of statue of former Los Angeles Lakers coach Pat Riley at the Crypto.com Arena.
February 25, 2026

Magic Johnson, Lakers Won’t Reunite Under Mark Walter

Walter and Johnson are Dodgers co-owners.
February 25, 2026

Seahawks GM Downplays Impact of Team Sale: ‘Business As Usual’

Seattle is up for sale after winning Super Bowl LX.
Sep 28, 2025; Cumberland, Georgia, USA; Atlanta Braves pitcher Charlie Morton (50) waves to fans while walking to the dugout after pitching against the Pittsburgh Pirates during the second inning at Truist Park.
February 25, 2026

Braves Post 11% Increase in Revenue in 2025 to $732 Million

The MLB club said the formation of BravesVision leans in to specific advantages.
Sep 22, 2025; Atlanta, Georgia, USA; Atlanta Braves right fielder Ronald Acuna Jr. (13) celebrates with second baseman Ozzie Albies (1) after a home run against the Washington Nationals in the first inning at Truist Park.
February 24, 2026

Braves Launch Team-Owned TV Network

The in-house venture has echoes of the former WTBS superstation.