Netflix to Add Tour de France Series To Sports Lineup

Netflix is creating a documentary series on the Tour de France in conjunction with sports events organizer A.S.O. and France Télévisions.

Produced by Quadbox, a joint venture between Quad Productions and “Drive to Survive” producer Box to Box Films, the series will document the journey of eight cycling teams taking part in the 23-day race, which covers more than 2,000 miles in July. 

Thanks in part to the success of the Formula 1-based series “Drive to Survive,” the championship’s viewership is soaring. The 2021 season averaged 931,000 viewers on ESPN through its first 14 races, a 50% increase compared to the 2020 season.

Netflix is looking to capitalize on the momentum with more sports-focused projects. 

• It is working with the ATP Tour, WTA Tour, and Grand Slam Tournaments on a series.
• Box to Box Films is helping Netflix create a project focused on the PGA Tour.
• Peyton Manning’s Omaha Productions will co-produce a show on collectibles with Ken Goldin.

Filming of Netflix’s upcoming Tour de France series will take place between March 2022 and July 2022, with the eight-episode series available to subscribers in the first quarter of 2023. 

Ability to Invest 

Netflix generated $7.7 billion in revenue in Q4 2021, a 16% uptick year-over-year, and added 8.3 million subscribers during the quarter, bringing its total to 222 million. The company’s operating income dropped to $632 million, compared to $954 million in Q4 2020.

The company pocketed $30 billion in revenue in FY2021, up 19% compared to the year prior.