Wednesday December 6, 2023

Netflix Reportedly Interested In NBA In-Season Tournament Rights

  • Netflix could be interested in buying rights to the NBA in-season tournament.
  • The tournament will likely be sold as its own media rights package in 2025 and beyond.
Matt Marton-USA TODAY Sports
Copy Link
Link Copied
Link Copied

Netflix makes its live sports debut Tuesday night in Las Vegas, and reports continue to indicate that this won’t be the streamer’s only effort in the space.

As the NBA prepares to seal its next set of media rights deals, Netflix has expressed some interest in acquiring rights to the league’s in-season tournament, according to Sports Business Journal. 

One idea being discussed would be a docuseries based on the tournament similar to Formula 1’s “Drive to Survive,” if Netflix could buy the live game rights.

The NBA’s inaugural in-season tournament is already providing a viewership boost for some of the league’s media partners. ESPN saw one game up 73% compared to a similar broadcast window last year. Tournament games are also airing on TNT, local channels, and NBA League Pass, a practice that will continue next season. 

When the NBA’s new media deals arrive in 2025, the tournament will likely be carved out and sold as its own media rights package.

The NBA news is just the latest sports rumor tied to Netflix. The streaming company is also reportedly interested in broadcasting a boxing event involving Jake Paul, as well as matches from Premier Boxing Champions.

Netflix co-CEO Ted Sarandos has admitted the company is “in the sports business,” but stresses it will do things its own way. 

For now, that appears to be one-off events with athletes or leagues with which it already has a relationship. Tuesday night’s Netflix Cup features many athletes from “Drive to Survive” and the PGA Tour’s “Full Swing” series, while Paul also has a documentary on Netflix.

Copy Link
Link Copied
Link Copied

What to Read

London Calling: Another Premier League Club Weighs a Stake Sale

Brentford FC is reportedly considering a stake sale.
Oakland Athletics center fielder Esteury Ruiz (1) tosses the ball to left fielder Brett Rooker (25) after making an out against the Atlanta Braves during the ninth inning at Oakland-Alameda County Coliseum.

Where Will the A’s Play After Next Year? It’s Getting Complicated

Roster development, RSN money further cloud an already-complex decision.

NHL's Projected Record Salary Cap Reflects Revenue Surge (and Resilience)

Increased media revenue, rising attendance fuel post-pandemic recovery.
English Premier League teams Leeds United and Brighton Hove & Albion in action during a match.

Premier League Reasserts Dominance With $8.5B Domestic Rights Deals

Deals achieve small rights fee increase for top European league.
podcast thumbnail mobile
Front Office Sports Today

NCAA Opens Door to Athlete Compensation


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
ESPN Stephen A. Smith

Stephen A. Smith to ESPN: ‘I Want To Be Highest-Paid Talent’

With a No. 1 show, Stephen A. Smith wants to become number one in compensation.
The Australia men's cricket team celebrating winning the 2023 ICC Men's Cricket World Cup.
December 4, 2023

Amazon Secures ICC Cricket Broadcast Media Rights in Australia

Prime Video will be Australia's exclusive home for ICC events through 2027.
December 5, 2023

Seminoles’ CFP Snub Opens New Front in Disney vs. Florida War

Florida lawmakers are already considering legislation to protest the College Football Playoff's exclusion of Florida State.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Dallas Cowboys quarterback Dak Prescott throws a pass during the first half against the Seattle Seahawks at AT&T Stadium.
December 4, 2023

Amazon Bounces Back With Record Viewership

The Dallas Cowboys’ win over the Seattle Seahawks averaged 15.26 million viewers.
Peyton Manning on the ManningCast
December 4, 2023

ESPN’s ManningCast Goes Double: Two MNF Games, Two Brothers, One Epic Show

Peyton and Eli Manning will call two “Monday Night Football” games at the same time on Dec. 11 as ManningCast expands across ESPN.
December 1, 2023

Formula 1's Growth Hits A Speed Bump With U.S. Viewers

Races on ESPN were down 8% from 2022.
December 1, 2023

Would Disney's ESPN Walk Away From The NBA?

Will financial pressures impact the company's decision with a longtime partner?