• Loading stock data...
Tuesday, April 16, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Netflix Considers Streaming Even More Live Sports

  • Netflix is reportedly considering partnering with Jake Paul on a live boxing stream.
  • The Netflix Cup golf event will mark the company's first effort around live sports.
Jake Paul says it "pains [him] the most," that he and Logan don't work together on business.
Kevin Jairaj-USA TODAY Sports

Netflix’s words and actions aren’t quite matching up.

The streaming giant continues to say it isn’t interested in being a major player in live sports rights, yet it keeps dipping its toes in the proverbial waters.

Live boxing could be coming to Netflix, which is exploring exclusively streaming a match involving Jake Paul, according to the Wall Street Journal. Also being considered for broadcast are matches from Premier Boxing Champions, a promotion currently airing on Showtime — a network that will be shut down by owner Paramount at the end of this year. 

Any potential boxing streams would follow the Netflix Cup on Nov. 14 — a golf event that will mark the tech company’s first effort presenting live sports. It will involve athletes from Netflix’s PGA Tour series “Full Swing” and Formula 1 series “Drive to Survive.” Coincidentally, Paul is the subject of a Netflix documentary in its “Untold” series that was released this summer.

During Netflix’s most recent earnings report, co-CEO Ted Sarandos said there was no core change to the company’s live sport strategy or licensing of live sports. 

“We are investing heavily in increasing our live capabilities so that as the demand grows for that and we find different ways, the liveness can be part of the creative storytelling, we want to be able to do that at a big scale,” he said.

Netflix’s confirmed and reported moves appear to show a strategy focused on live sporting events with athletes and properties it already works with — whether or not that leads to broadcasts beyond one-off, specialty events.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Knicks’ Resurgence Marks Peak in Dolan’s Sports Domain

The team’s on-court success is fueling a series of gains off it.

States Want Tax Reform As Ohtani’s Deal Deferrals Stir Controversy

California legislators heighten their push for new tax rules around deferred compensation.

Wrexham, Leverkusen Write Hollywood Stories

The guaranteed payoff for Wrexham is modest but still significant.

Another Green Jacket and $3.6M: Scottie Scheffler Wins the Masters

The Masters offered a tournament record purse of $20 million this year.
podcast thumbnail mobile
Front Office Sports Today

Inside the Most-Hyped WNBA Draft in History

0:00
0:00

Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Nike
Multiple - USA Careers
NBA
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT

The initial portion of the NBA postseason features three former MVPs.
April 14, 2024

Calling the Masters Can Make You—or Break You

Legends are made at Augusta—as long as they do things Augusta’s way.
April 15, 2024

Scott Van Pelt’s Podcast Reboot Latest in Peyton Manning’s Budding ESPN/Omaha Fiefdom

ESPN star Scott Van Pelt is joining forces with Peyton Manning.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 12, 2024

Lawsuit Alleges ‘Fraudulent Coup’ at Former ‘Sports Illustrated’ Publisher

A messy situation just keeps getting messier.
April 10, 2024

The Masters’ Broadcasters Take What They Can Get

During the first two rounds, ESPN’s coverage begins at 3 p.m. ET.
April 8, 2024

Sports Media Game-Changer? Skydance Eyes CBS Parent in $5B Deal

The two sides have agreed to a month of exclusive talks.
April 8, 2024

South Carolina’s Title Win Smashes Ratings Records in Caitlin Clark’s Finale

The NCAA title game became the most-watched women’s college basketball game.