• Loading stock data...
Thursday, April 24, 2025

Netflix Reportedly Interested In NBA In-Season Tournament Rights

  • Netflix could be interested in buying rights to the NBA in-season tournament.
  • The tournament will likely be sold as its own media rights package in 2025 and beyond.
Matt Marton-USA TODAY Sports

Netflix makes its live sports debut Tuesday night in Las Vegas, and reports continue to indicate that this won’t be the streamer’s only effort in the space.

As the NBA prepares to seal its next set of media rights deals, Netflix has expressed some interest in acquiring rights to the league’s in-season tournament, according to Sports Business Journal. 

One idea being discussed would be a docuseries based on the tournament similar to Formula 1’s “Drive to Survive,” if Netflix could buy the live game rights.

The NBA’s inaugural in-season tournament is already providing a viewership boost for some of the league’s media partners. ESPN saw one game up 73% compared to a similar broadcast window last year. Tournament games are also airing on TNT, local channels, and NBA League Pass, a practice that will continue next season. 

When the NBA’s new media deals arrive in 2025, the tournament will likely be carved out and sold as its own media rights package.

The NBA news is just the latest sports rumor tied to Netflix. The streaming company is also reportedly interested in broadcasting a boxing event involving Jake Paul, as well as matches from Premier Boxing Champions.

Netflix co-CEO Ted Sarandos has admitted the company is “in the sports business,” but stresses it will do things its own way. 

For now, that appears to be one-off events with athletes or leagues with which it already has a relationship. Tuesday night’s Netflix Cup features many athletes from “Drive to Survive” and the PGA Tour’s “Full Swing” series, while Paul also has a documentary on Netflix.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

FuboTV signage

Disney’s Fubo Takeover Now Faces DOJ Antitrust Review

The deal struck by the ESPN parent company could be in jeopardy.

NHL’s U.S. Playoff TV Ratings Down 27% in Early Games

This season’s numbers were down 12% compared to the 2023–2024 season.
Multiple streaming services appear on a Roku TV.

Roku’s New Plan to Relieve Streaming Headaches

The streaming company introduces new tools to direct fans to games.

Green Bay Gears Up for One of the Most Distinct NFL Drafts..

Around 250,000 fans are expected to attend this year’s draft.

Featured Today

Apr 5, 2025; San Antonio, TX, USA; Duke Blue Devils forward Cooper Flagg (2) reacts after a three point basket against the Houston Cougars during the first half in the semifinals of the men's Final Four of the 2025 NCAA Tournament at the Alamodome.

Cooper Flagg’s Timing Is Perfect for the NBA and USA Basketball

The projected No. 1 pick just declared for the draft.
Apr 14, 2025; New York, New York, USA; Paige Bueckers is interviewed by ESPN after being selected with the number one overall pick to the Dallas Wings in the 2025 WNBA Draft at The Shed at Hudson Yards
April 21, 2025

ESPN’s WNBA Coverage Mirrors the League’s Stunning Growth

“I don’t think we stand still in our coverage of women’s sports,” says Rowe.
Mar 16, 2025; Milwaukee, Wisconsin, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) celebrates with guard Isaiah Joe (11) after score in the fourth quarter against the Milwaukee Bucks at Fiserv Forum.
April 20, 2025

Unorthodox OKC: The Thunder Redefined Tanking to Become NBA’s Best

A rebuild years in the making has OKC in the driver’s seat.
Mar 13, 2020; Augusta, GA, USA; The front entrance at Augusta National Golf Club in Augusta, Ga., Friday morning. The Masters Tournament has been postponed due to coronavirus concerns.
opinion
April 20, 2025

What’s It Like to Play Augusta? A Day on the World’s Most..

Inside a round at the most exclusive club in the world.
Apr 20, 2025; Boston, Massachusetts, USA; Boston Celtics forward Jayson Tatum (0) during the first half against the Orlando Magic at TD Garden.

NBA Playoffs Deliver Most-Watched Opening Weekend in 25 Years

It was the most-watched opening weekend on ESPN platforms.
Netflix
April 17, 2025

Netflix Rises While Markets Slide—Thanks in Part to Live Sports

The streaming giant beats financial expectations as its sports presence grows.
Shannon Sharpe
April 21, 2025

Shannon Sharpe Accused of Rape in Civil Lawsuit

The case was filed by an anonymous woman in Nevada.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
Lee Corso
April 17, 2025

Lee Corso Will Retire From ESPN at 90

The broadcaster is hanging up his headgear in August.
April 15, 2025

WNBA Draft Draws 1.25M Viewers, Second-Best Behind 2.45M Last Year

Paige Bueckers was the No. 1 pick in the WNBA draft.
April 15, 2025

NBA Regular-Season Ratings Dip 2%, In Line With the NFL

The NFL also saw a 2% viewership decline last season.
April 14, 2025

Masters Final Round Draws 12.7M Viewers, Golf’s Best Since 2018

The final round was the most-watched golf event in seven years.