• Loading stock data...
Thursday, September 4, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

Netflix Reportedly Interested In NBA In-Season Tournament Rights

  • Netflix could be interested in buying rights to the NBA in-season tournament.
  • The tournament will likely be sold as its own media rights package in 2025 and beyond.
Matt Marton-USA TODAY Sports

Netflix makes its live sports debut Tuesday night in Las Vegas, and reports continue to indicate that this won’t be the streamer’s only effort in the space.

As the NBA prepares to seal its next set of media rights deals, Netflix has expressed some interest in acquiring rights to the league’s in-season tournament, according to Sports Business Journal. 

One idea being discussed would be a docuseries based on the tournament similar to Formula 1’s “Drive to Survive,” if Netflix could buy the live game rights.

The NBA’s inaugural in-season tournament is already providing a viewership boost for some of the league’s media partners. ESPN saw one game up 73% compared to a similar broadcast window last year. Tournament games are also airing on TNT, local channels, and NBA League Pass, a practice that will continue next season. 

When the NBA’s new media deals arrive in 2025, the tournament will likely be carved out and sold as its own media rights package.

The NBA news is just the latest sports rumor tied to Netflix. The streaming company is also reportedly interested in broadcasting a boxing event involving Jake Paul, as well as matches from Premier Boxing Champions.

Netflix co-CEO Ted Sarandos has admitted the company is “in the sports business,” but stresses it will do things its own way. 

For now, that appears to be one-off events with athletes or leagues with which it already has a relationship. Tuesday night’s Netflix Cup features many athletes from “Drive to Survive” and the PGA Tour’s “Full Swing” series, while Paul also has a documentary on Netflix.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

TNT Sports to Try Its Own Streaming App After WBD Split

TNT Sports will have its own app as a corporate split approaches.

Torre: Key Phrases Missing in Clippers’ Pushback on Kawhi Deal

The NBA said it’s investigating the report involving the Clippers.

NBA Hopes Global Format Can Revive 2026 All-Star Game

A new, globally themed format is in development for the midseason showcase.

Featured Today

Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Eagles

The Death of Streameast Has Been Greatly Exaggerated

Mirror sites began popping up Thursday, the day the NFL season begins.
September 4, 2025

Bill Belichick’s UNC Debut Draws More Than 6M Viewers on ESPN

TCU-UNC was the fifth-most-watched college football game of Week 1.
September 4, 2025

3 ABC Games Top 10M Viewers Each in ESPN’s Record CFB Weekend

Miami–Notre Dame led the way with 10.8 million viewers.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
September 2, 2025

NFL on Nielsen’s Latest Measurement Upgrade: ‘More Work to Be Done’

The league calls its relationship with the agency a “protracted journey.”
September 1, 2025

Lee Corso’s Farewell Delivers Record ‘College GameDay’ Viewership

ESPN averaged 3.5 million viewers, per preliminary figures.
August 28, 2025

NFL Preseason Sees 17% Jump in TV Ratings, Best Since 2018

Average audiences for the exhibition games increase sharply from last year.