• Loading stock data...
Monday, February 26, 2024
Rates for the 2024 Best Venues Award increase this Sunday at 11:59 p.m. ET

Netflix Enlists LeBron, Peyton Manning For NBA Player-Focused Series

  • SpringHill and Omaha Productions could collaborate on a series modeled after Netflix’s “Quarterback,” according to the Wall Street Journal.
  • James and Peyton Manning are using their red-hot production companies to create second acts in Hollywood.
LeBron and Peyton
Photos by USA Today Sports.

LeBron James and Peyton Manning’s respective production companies are in talks to create a docu-series about NBA players.

James’ SpringHill Company and Manning’s Omaha Productions could collaborate on a series modeled after Netflix’s “Quarterback,” according to the Wall Street Journal.

“Higher Ground Productions, the production company of former President Barack Obama and former first lady Michelle Obama, is involved in the discussions, as is the NBA,” wrote the WSJ. “The basketball show is expected to appear on Netflix.”

Netflix CEO: ‘We Are In The Sports Business’

The tech company will air its first live sports event in November.
October 19, 2023

Netflix’s eight-part “Quarterback” followed three QBs — Patrick Mahomes of the Kansas City Chiefs, Kirk Cousins of the Minnesota Vikings, and Marcus Mariota of the Atlanta Falcons – during the 2022 NFL season. 

Manning’s Omaha executive produced the series, which delved into “what it takes to do the toughest job in all of sports.”

In November, Netflix will stream a live golf tournament dubbed “The Netflix Cup” featuring athletes from its “Full Swing” and “Drive to Survive” series. 

“We are in the sports business,” Netflix co-CEO Ted Sarandos said on the company’s third-quarter earnings call. “But we’re in the part of the sports business that we bring the most value to, which is the drama of sport.”

The media-savvy James and Manning are using their red-hot production companies to create their second acts in Hollywood and entertainment.

Front Office Sports exclusively reported Amazon Prime Video bringing back SpringHill’s “TNF in The Shop” alt-cast for a second season on “Thursday Night Football.”

LeBron James, Maverick Carter, Paul Rivera and Jamie Foxx on TNF in The Shop.
exclusive

Riding Ratings High, Amazon To Bring Back ‘The Shop’ Alt-Cast

‘TNF in The Shop’ is returning to Prime Video for a second…
October 5, 2023

Omaha, meanwhile, has struck paydirt with its Emmy Award-winning alternative telecast of ESPN’s “Monday Night Football” with Peyton and Eli Manning. The brothers co-star in the “Places” series with other star athletes. Omaha has also sold series to ABC, NBCUniversal and A&E Networks.

Peyton Manning’s production company sold a minority stake to Peter Chernin’s North Road Company, which valued Omaha at $410 million.

Front Office Sports previously reported the former Super Bowl champion could parlay a sale of Omaha into enough capital to lead an ownership bid for an NFL franchise.

The 38-year-old James, a four-time NBA champion, is set to tip off his 21st season this week. The 47-year-old Manning retired from the NFL in 2016 after winning his second Super Bowl championship.

SpringHill and Omaha declined to comment on Tuesday.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Enough for Both? White Sox, Bears Ramp Up Push for Stadium Funds

MLB club begins to escalate its ask for taxpayer dollars.
Superdome Super Bowl

Superdome Renovations to Finish in Time for Super Bowl LIX

Renovations will total $500 million and have been ongoing for years.

Despite Nike’s Efforts, MLB Uniform Controversy Isn’t Looking Good

Manufacturer touts product benefits but ignores complaints of see-through fabric.
Chad Powers

Tuned In: Hulu Turning Glen Powell Into Eli Manning With ‘Chad Powers’ Comedy

The ‘Top Gun: Maverick’ star will play the comedic QB Manning created for ESPN+.
podcast thumbnail mobile
Front Office Sports Today

The Shady Business of Fake Sports News

0:00
0:00

Featured Today

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.
February 18, 2024

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
FanDuel
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Adidas
Portland, OR

WBD Touts Streaming Profit, Sports Alliance While Stock Is Hammered

TNT Sports parent sees tough reaction from Wall Street to latest earnings.
A Bundesliga camera operator during a match
February 22, 2024

Fan Power in European Soccer Grows As German Football Deal Scuttled 

Weeks of increasingly strident protests lead to end of proposed private equity deal.
Arizona Diamondbacks
February 23, 2024

Diamondbacks Heading Into Another Season With MLB in Charge of Media Rights

The D-Backs chose the league over getting their own over-the-air partners.
Sponsored

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
Inter Miami forward Lionel Messi following the victory against Los Angeles FC at BMO Stadium.
February 21, 2024

Lionel Messi Phenomenon Spurs Specialized Media Attention

Messi joins Taylor Swift and Beyoncé for celebrities to have their beat writer at ‘USA Today.’
FuboTV signage
February 21, 2024

FuboTV Lawsuit Against Sports Streaming Giants Likely Faces Uphill Climb

Legal and regulatory drama heightens around the high-profile streaming alliance.
Athletes Unlimited
February 21, 2024

Athletes Unlimited Is Getting All Four of Its Women’s Pro Leagues on ESPN Platforms

The league is reducing its ESPN+ games to make room for other partners.
Amazon-NFL
February 21, 2024

Tuned In: Amazon Said to Be Paying Record $120M to Stream NFL Playoff Game

Is JJ Redick aiming to become ESPN’s Charles Barkley?