Thursday, July 9, 2026

Netflix Enlists LeBron, Peyton Manning For NBA Player-Focused Series

  • SpringHill and Omaha Productions could collaborate on a series modeled after Netflix’s “Quarterback,” according to the Wall Street Journal.
  • James and Peyton Manning are using their red-hot production companies to create second acts in Hollywood.
LeBron and Peyton
Photos by USA Today Sports.

LeBron James and Peyton Manning’s respective production companies are in talks to create a docu-series about NBA players.

James’ SpringHill Company and Manning’s Omaha Productions could collaborate on a series modeled after Netflix’s “Quarterback,” according to the Wall Street Journal.

“Higher Ground Productions, the production company of former President Barack Obama and former first lady Michelle Obama, is involved in the discussions, as is the NBA,” wrote the WSJ. “The basketball show is expected to appear on Netflix.”

Netflix CEO: ‘We Are In The Sports Business’

The tech company will air its first live sports event in November.
October 19, 2023

Netflix’s eight-part “Quarterback” followed three QBs — Patrick Mahomes of the Kansas City Chiefs, Kirk Cousins of the Minnesota Vikings, and Marcus Mariota of the Atlanta Falcons – during the 2022 NFL season. 

Manning’s Omaha executive produced the series, which delved into “what it takes to do the toughest job in all of sports.”

In November, Netflix will stream a live golf tournament dubbed “The Netflix Cup” featuring athletes from its “Full Swing” and “Drive to Survive” series. 

“We are in the sports business,” Netflix co-CEO Ted Sarandos said on the company’s third-quarter earnings call. “But we’re in the part of the sports business that we bring the most value to, which is the drama of sport.”

The media-savvy James and Manning are using their red-hot production companies to create their second acts in Hollywood and entertainment.

Front Office Sports exclusively reported Amazon Prime Video bringing back SpringHill’s “TNF in The Shop” alt-cast for a second season on “Thursday Night Football.”

LeBron James, Maverick Carter, Paul Rivera and Jamie Foxx on TNF in The Shop.
Exclusive

Riding Ratings High, Amazon To Bring Back ‘The Shop’ Alt-Cast

‘TNF in The Shop’ is returning to Prime Video for a second…
October 5, 2023

Omaha, meanwhile, has struck paydirt with its Emmy Award-winning alternative telecast of ESPN’s “Monday Night Football” with Peyton and Eli Manning. The brothers co-star in the “Places” series with other star athletes. Omaha has also sold series to ABC, NBCUniversal and A&E Networks.

Peyton Manning’s production company sold a minority stake to Peter Chernin’s North Road Company, which valued Omaha at $410 million.

Front Office Sports previously reported the former Super Bowl champion could parlay a sale of Omaha into enough capital to lead an ownership bid for an NFL franchise.

The 38-year-old James, a four-time NBA champion, is set to tip off his 21st season this week. The 47-year-old Manning retired from the NFL in 2016 after winning his second Super Bowl championship.

SpringHill and Omaha declined to comment on Tuesday.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 16, 2025; Las Vegas, Nevada, USA; NBA commissioner Adam Silver speaks during press conference at the Emirates NBA Cup Final at T-Mobile Arena. Mandatory Credit: Kirby Lee-Imagn Images

NBA Expansion Heats Up in Vegas, Slows in Seattle

Multiple potential bidders have expressed interest in Vegas in recent weeks.
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.

Two Bidders Pull Ahead in Seahawks Sale Process

One of the two groups includes at least one former Seahawks player.
Jan 7, 2023; Boulder, Colorado, USA; PAC 12 sports broadcaster Jacob Tobey prior to the game between the Oregon State Beavers against the Colorado Buffaloes at CU Events Center. Mandatory Credit: Ron Chenoy-USA TODAY Sports
Exclusive

Jacob Tobey Out as Spurs Announcer After Affair Allegation

Tobey had been calling Spurs games since 2024.
Jan 17, 2025; Miami, Florida, USA; Miami Heat guard Terry Rozier (2) drives to the basket against the Denver Nuggets during the fourth quarter at Kaseya Center. Mandatory Credit: Sam Navarro-Imagn Images

Judge Deals Blow to Rozier’s NBA Comeback Bid

Rozier was arrested in October as part of the federal gambling probe.
podcast thumbnail mobile
Front Office Sports Today

Record Betting on USMNT Loss, U.S. Soccer Splits Payout, Potential LIV Golf Layoffs, Bieber headlines World Cup halftime

0:00

Featured Today

Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive

Adam Schefter Nearing Long-Term ESPN Extension

The agreement would keep Schefter under contract into the 2030s.
Mar 28, 2024; Montreal, Quebec, CAN; View of a Philadelphia Flyers logo on a jersey worn by a member of the team against the Montreal Canadiens during the second period at Bell Centre. Mandatory Credit: David Kirouac-USA TODAY Sports
July 8, 2026

Flyers Owner Remains in Limbo Amid Comcast Spin-Off

Sources say Comcast Spectacor’s long-term home is still unclear.
July 1, 2026; Santa Clara, California, U.S.; Christian Pulisic of the U.S. Mandatory Credit: David Gonzales-Imagn Images
July 9, 2026

It’s Open Season on Christian Pulisic After USMNT World Cup Exit

Ex-U.S. soccer stars have been among Pulisic’s most prominent critics.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 6, 2026; Seattle, Washington, U.S.; Christian Pulisic and Max Arfsten of the U.S. look dejected as they embrace after the match following their elimination from the World Cup. Mandatory Credit: Troy Wayrynen-Imagn Images
July 7, 2026

Fox, Telemundo Still Win Big Despite USMNT, Mexico World Cup Exits

Both the USMNT and Mexico were eliminated in the round of 16.
Jun 25, 2023; Harrison, New Jersey, USA; Carli Lloyd before the game between the Chicago Red Stars and NJ/NY Gotham FC at Red Bull Arena. Mandatory Credit: Dennis Schneidler-USA TODAY Sports
July 7, 2026

Carli Lloyd Didn’t Pull Punches After USMNT World Cup Exit

Lloyd said Team USA played “scared” during its loss to Belgium.
Jul 5, 2026; East Rutherford, New Jersey, USA; Norway forward Erling Haaland (9) scores his teams second goal of the match against Brazil during a Round of 16 match of the 2026 FIFA World Cup at New York New Jersey Stadium. Mandatory Credit: Vincent Carchietta-Imagn Images
July 7, 2026

Bidding for Next World Cup Rights Could Start at $1B

Fox paid $485 million for the rights to the 2026 World Cup.
conor mcgregor UFC
July 6, 2026

CBS Passes on UFC 329 Prelims Despite Conor McGregor’s Return

McGregor hasn’t fought since 2021.