Tuesday, May 12, 2026

Netflix Enlists LeBron, Peyton Manning For NBA Player-Focused Series

  • SpringHill and Omaha Productions could collaborate on a series modeled after Netflix’s “Quarterback,” according to the Wall Street Journal.
  • James and Peyton Manning are using their red-hot production companies to create second acts in Hollywood.
LeBron and Peyton
Photos by USA Today Sports.

LeBron James and Peyton Manning’s respective production companies are in talks to create a docu-series about NBA players.

James’ SpringHill Company and Manning’s Omaha Productions could collaborate on a series modeled after Netflix’s “Quarterback,” according to the Wall Street Journal.

“Higher Ground Productions, the production company of former President Barack Obama and former first lady Michelle Obama, is involved in the discussions, as is the NBA,” wrote the WSJ. “The basketball show is expected to appear on Netflix.”

Netflix CEO: ‘We Are In The Sports Business’

The tech company will air its first live sports event in November.
October 19, 2023

Netflix’s eight-part “Quarterback” followed three QBs — Patrick Mahomes of the Kansas City Chiefs, Kirk Cousins of the Minnesota Vikings, and Marcus Mariota of the Atlanta Falcons – during the 2022 NFL season. 

Manning’s Omaha executive produced the series, which delved into “what it takes to do the toughest job in all of sports.”

In November, Netflix will stream a live golf tournament dubbed “The Netflix Cup” featuring athletes from its “Full Swing” and “Drive to Survive” series. 

“We are in the sports business,” Netflix co-CEO Ted Sarandos said on the company’s third-quarter earnings call. “But we’re in the part of the sports business that we bring the most value to, which is the drama of sport.”

The media-savvy James and Manning are using their red-hot production companies to create their second acts in Hollywood and entertainment.

Front Office Sports exclusively reported Amazon Prime Video bringing back SpringHill’s “TNF in The Shop” alt-cast for a second season on “Thursday Night Football.”

LeBron James, Maverick Carter, Paul Rivera and Jamie Foxx on TNF in The Shop.
exclusive

Riding Ratings High, Amazon To Bring Back ‘The Shop’ Alt-Cast

‘TNF in The Shop’ is returning to Prime Video for a second…
October 5, 2023

Omaha, meanwhile, has struck paydirt with its Emmy Award-winning alternative telecast of ESPN’s “Monday Night Football” with Peyton and Eli Manning. The brothers co-star in the “Places” series with other star athletes. Omaha has also sold series to ABC, NBCUniversal and A&E Networks.

Peyton Manning’s production company sold a minority stake to Peter Chernin’s North Road Company, which valued Omaha at $410 million.

Front Office Sports previously reported the former Super Bowl champion could parlay a sale of Omaha into enough capital to lead an ownership bid for an NFL franchise.

The 38-year-old James, a four-time NBA champion, is set to tip off his 21st season this week. The 47-year-old Manning retired from the NFL in 2016 after winning his second Super Bowl championship.

SpringHill and Omaha declined to comment on Tuesday.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Buffalo Bills running back James Cook runs against Detroit Lions linebacker Jack Campbell (46), left, and safety Brian Branch (32) during the second half at Ford Field in Detroit on Sunday, Dec. 15, 2024.

Amazon to Open ‘TNF’ With Bills-Lions, Highmark Stadium Debut

‘TNF’ saw a 16% increase in viewership in 2025.
Nov 27, 2025; Arlington, Texas, USA; Dallas Cowboys quarterback Dak Prescott (4) and Dallas Cowboys guard Tyler Booker (52) celebrate with a turkey after the game against the Kansas City Chiefs at AT&T Stadium.

Fox Chases NFL Record With 2026 Thanksgiving Day Game

The broadcast will likely be the most-watched game of the 2026 NFL season.

NBA Cut Out Middleman From Lucrative Emirates Deal: Lawsuit

The NBA denies it had an agreement with Paul Edalat.

NBC Lands Additional NFL Rights for Critical Late-Season Weekend

The Comcast-owned network expands its presence in the league’s Week 17.

Featured Today

Matt Palumb

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.

WNBA Media Deals Now Exceed $3 Billion in Total Value

The WNBA has seven media partners under its new deal. 
Oct 5, 2025; Inglewood, California, USA; FOX sideline reporter Erin Andrews interviews Washington Commanders quarterback Jayden Daniels (5) after the game against the Los Angeles Chargers at SoFi Stadium. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
May 11, 2026

Fox Adds NFL Games Amid Streaming Scrutiny in Washington

The network will have an unprecedented tripleheader in Week 10.
Apr 13, 2017; Detroit, MI, USA; Minnesota Twins hat and glove in the dugout during the game against the Minnesota Twins at Comerica Park. Mandatory Credit: Rick Osentoski-USA TODAY Sports
May 11, 2026

Twins Reporter Leaves The Athletic Over Coverage Reassignment

Rather than staying at The Athletic, Aaron Gleeman is going independent.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 10, 2026

Trump Rips NFL Streaming Costs: ‘Killing the Golden Goose’

U.S. President Donald Trump once again hit out against the NFL.
Skip Bayless, Stephen A Smith Shae Cornette First Take
opinion
May 8, 2026

Skip Bayless Re-Energizes ‘First Take’ in ESPN Return

Will more appearances by Bayless follow?
Mina Kimes on Front Office News
May 8, 2026

Mina Kimes Wants to Bring Super Bowl Vibe to Spelling Bee

Kimes will host the Scripps National Spelling Bee later this month.
Potawatomi Sports Book patrons watch from the bar the University of Wisconsin men play UCLA on Friday, March 14, 2025. The venue is open for the first time during March Madness and is expecting to be busy over the next few weeks in Milwaukee.
May 7, 2026

Live Sports Streaming Ad Market Rife With Fraud, Experts Say

The rise of streaming has led to issues with ad sales.