As co-CEO Ted Sarandos said in October, Netflix is now “in the sports business” — and with that territory comes more extensive work with advertisers.
The streamer is charging $2 million to sponsor its first live sports event, the Netflix Cup, according to Bloomberg. The event won’t have any commercials, but that payment will cover companies having their names posted around the golf course.
Any advertiser that joins in for the Netflix sports crossover golf event will also have to commit to spending $2 million on the streamer’s ad-supported tier; Netflix recently announced that the tier has 15 million users one year after launch.
The Netflix Cup will bring together professional golfers and Formula 1 drivers — the stars of Netflix’s “Full Swing” and “Drive to Survive,” respectively — for a live golf event in the vein of Warner Bros. Discovery’s “The Match.” It will air on Nov. 14.
If the event is a success with viewers and advertisers, Netflix could lean further into live sports — a space it has largely avoided.
The streamer is reportedly considering exclusively streaming a future Jake Paul boxing match; Paul was the subject of a Netflix sports documentary that aired this summer as part of the “Untold” series.
![[US, Mexico, & Canada customers only] Mar 16, 2025; Singapore, SINGAPORE; Joaquin Niemann in action during the final round of LIV Golf Singapore at Sentosa Golf Club.](https://frontofficesports.com/wp-content/uploads/2025/10/USATSI_25690143_168416386_lowres-scaled.jpg?quality=100&w=1024)
![[US, Mexico & Canada customers only] Sep 27, 2025; Bethpage, New York, USA; Team Europe's Matt Fitzpatrick celebrates with Tyrrell Hatton after holing his putt to win the hole on the 9th hole during the four-balls on the second day of competition for the Ryder Cup at Bethpage Black.](https://frontofficesports.com/wp-content/uploads/2025/10/USATSI_27187523_168416387_lowres-scaled.jpg?quality=100&w=1024)
