• Loading stock data...
Friday, May 9, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

The Advocacy Group That Doesn’t Want UCLA to Move to the Big Ten

  • The advocacy group believes the transition to the Big Ten would harm athletes in academics and mental health.
  • UCLA did, however, address these concerns in a plan presented to the regents.
UCLA players celebrate after taking ball against Cal Berkley
Kyle Terada-USA TODAY Sports

Next week, the UC Board of Regents will decide whether it will block UCLA’s decision to move from the Pac-12 to the Big Ten after months of discussion.

The body now has a new opinion to consider.

On Wednesday, a prominent college athlete advocacy group called the National College Players Association — led by former UCLA football player and longtime athlete advocate Ramogi Huma — sent the regents a letter urging it to force UCLA to abandon its Big Ten plan. 

In the letter, Huma explained how he believed the move would harm athletes’ academic abilities and mental health while providing a financial benefit for only a few athletic department officials. 

UCLA anticipates making $70 million in media rights from the Big Ten alone — more than its entire conference distribution in the Pac-12.

The letter also suggested the school would engage in “racial exploitation” by negatively impacting predominantly Black football and basketball players for business purposes.

“The Regents should not let a handful of people sell the soul of the UCLA athletics program for TV dollars that will be spent on luxury boxes in stadiums and lavish salaries for a few,” the letter read.

  • The letter noted a study saying athletes already spend 50 hours a week on sports — and will face an even bigger academic and mental strain due to increased travel times.
  • It said families will be negatively impacted by not being able to attend games.
  • The letter said increased revenues would benefit top coaches, athletic administration, and even “construction companies who will build the next gold-plated facility” — but not trickle down meaningfully to athletes.

Athletes Surveyed

A survey of UCLA athletes echoed these concerns — saying their biggest fears about moving to the Big Ten were related to missing classes and traveling too much. They even noted a concern about playing in cold weather. 

UCLA

UC Regents Punt On Whether To Allow UCLA To Join The Big..

They planned to vote Thursday, but postponed the decision until Dec. 14.
November 17, 2022

Only 35% of the 111 athletes who responded to the survey thought the move would be a good idea — the rest either had no opinion or opposed the decision.

UCLA has attempted to address concerns, however.

In a study, the school said it would spend about $10 million extra each year on increased resources for athletes, from charter planes to academic support. It also promised that being in the Big Ten would help them with things like national exposure and name, image, and likeness earnings.

The 26-member board, which California Governor Gavin Newsom chairs, will hand down a final decision on Dec. 14. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 26, 2025; New York, New York, USA; Actor and filmmaker Spike Lee (l) greets former professional boxer Floyd Mayweather Jr. during the game between the LA Clippers and the New York Knicks at Madison Square Garden.

‘Friends of the Garden’: Inside the NBA’s Most Exclusive Celebrity Suite

“Among the titans of industry, deals are done at Suite 200.”
Bill Belichick

UNC Denies Report Jordon Hudson Was Barred From Football Facility

Pablo Torre stood by his reporting on Bill Belichick’s girlfriend.
exclusive

Shams Charania on Draft, Breaking Dončić Trade, ‘Whirlwind’ ESPN Tenure

Charania will work on his first NBA draft lottery for ESPN on Monday.
President Donald Trump shakes hands with legendary Alabama football coach Nick Saban before delivering a special commencement address to University of Alabama graduates at Coleman Coliseum on May 1, 2025. Graduation occurs over the weekend.

What Could Trump’s Commission on College Sports Accomplish?

An executive order could be vulnerable to lawsuits, one source said.

Featured Today

Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.
Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden.
May 6, 2025

Before the Villanova Knicks, There Were the Kentucky Celtics

Three decades ago, Boston tried its own version of the college-teammate experiment.
Mar 22, 2025; Miami, FL, USA; Joao Fonseca (BRZ) reacts after winning a point against Ugo Humbert (FRA)(not pictured) on day five of the Miami Open at Hard Rock Stadium.
May 6, 2025

João Fonseca Is a Teen Tennis Phenom. His Parents Are Overseeing His..

The Brazilian is forgoing a management team in favor of his parents.
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
May 6, 2025

Big 12 Re-Ups With Brett Yormark As Chaos Reshapes College Sports

Yormark is unafraid to lean in to the professionalization of college sports.
Football
May 7, 2025

Big Ten Beating SEC in Race to $1 Billion in Revenue

The Big Ten is winning the revenue battle, reporting $928 million in 2023–24.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
NCAA Football: Oregon State at California
April 29, 2025

Pac-12 Gets One-Year Test-Run Media Deal Before Expansion

It’s the next step in the league’s rebuild.
Shaquille O'Neal
April 28, 2025

Shaq Taking GM Role at Sacramento State

The news comes amid the school’s push for FBS status.
April 28, 2025

Quinn Ewers Bet on NFL Over NIL—and Left Millions on the Table

The Dolphins picked Ewers in the seventh round of the NFL Draft.
Mar 28, 2025; Indianapolis, IN, USA; Kentucky Wildcats guard Lamont Butler (1) dribbles the ball against the Tennessee Volunteers in the first half during a Midwest Regional semifinal of the 2025 NCAA tournament at Lucas Oil Stadium.
April 25, 2025

College Sports Has Become a Billion-Dollar Business. Kentucky Is Embracing It

Kentucky said its LLC would operate similarly to two hospitals run by the university.