BasketBubble

    • This article was first published in the FOS Daily Newsletter. Subscribe here.
    • A Houston-based organizer has pitched a 20-team non-conference schedule in a bubble atmosphere.

Daily Newsletter

Sign up and see why influential business executives call it a “morning must-read.”

A college basketball bubble could be in the future as the NCAA has filed a trademark for “Battle in the Bubble.” No plans for a season have been announced, but the NCAA expects to make a decision on the start date by mid-September. As scheduled, the season would begin Nov. 10.

A “Battle in the Bubble” event proposal was reportedly pitched to the NCAA by a Houston-based event operator earlier this month. It could include 20 teams playing out a non-conference schedule.

While the ethics of holding student-athletes within a bubble are up for debate, a collegiate basketball season is financially important to schools, conferences and TV networks. For March Madness alone, CBS and Turner pay the NCAA $771 million for the media rights and the networks score more than $1 billion in ad dollars.