• Loading stock data...
Friday, August 29, 2025
The biggest names in sports media. All in one room. Get your ticket now!

NBC’s $1B WWE Bet

Scott Utterback

Peacock is spreading its wings.

NBCUniversal’s fledgling streaming service struck a deal for exclusive rights to World Wrestling Entertainment content. The five-year deal is valued at more than $1 billion, a source told The Wall Street Journal. 

WWE will shut down its WWE Network streaming service in the U.S. in mid-March and instead license the content to Peacock.

  • WWE Network is adding 1.2 million subscribers to Peacock’s 26 million. 
  • Peacock subscriptions start at $4.99 per month and will include content like “WrestleMania” and “WWE Icons.” The commercial-free “premium” version costs $9.99 per month. 

One of the key things we’re trying to do is differentiate ourselves through live events and sports, and this premium content is a cornerstone of our strategy,” said Rick Cordella, executive vice president and chief revenue officer at Peacock.

NBC Sports Gold IndyCar TrackPass content is moving to Peacock as well, the latest in a string of sport-specific Gold passes that have been rolled into the service.

Peacock is also getting its own golf betting companion show — the first for a PGA Tour event, in partnership with PointsBet. The show, titled NBC Sports Edge BetCast, will be available on Peacock Premium starting Feb. 4.

The moves come after NBC’s announcement that it will shut down NBC Sports Network by the end of the year — a decision intended to bolster Peacock as it competes with giants like Netflix and Disney+.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Keegan Bradley Declines Rare Ryder Cup Playing Captain Role

Bradley did not choose himself with one of his six captain’s picks.
Aug 24, 2025; Atlanta, Georgia, USA; Tommy Fleetwood holds the FedExCup Trophy on the 18th green after winning the TOUR Championship golf tournament.

PGA Tour TV Ratings: Fleetwood’s Breakthrough Caps Playoff Surge

Sunday’s final round drew nearly 4.5 million viewers on NBC.

Masters, Open Championship Offer New Paths for Qualifying in 2026

Winner of select national opens will now earn invitations.
Aug 24, 2025; Atlanta, Georgia, USA; Scottie Scheffler takes his shot on the first hole during the final round of the TOUR Championship golf tournament.

Nine PGA Tour Players Earned More Than $10M During 2025 Season

The 2025 season ended at the Tour Championship on Sunday.

Featured Today

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.
August 22, 2025

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.