• Loading stock data...
Tuesday, December 2, 2025

NBC Made Its NBA Return Feel Big

From the nostalgia to the music to Michael Jordan getting personal, NBC hit the right chords with fans in its return to NBA broadcasting.

Alonzo Adams-Imagn Images

It’s once again Roundball Rock o’clock as the NBA on NBC returned after 23 years away. 

NBC’s first NBA game telecast since 2002 opened with a bit asking current stars like Shai Gilgeous-Alexander, Victor Wembanyama, and Jalen Brunson whether they remember the NBA on NBC. Most laughed because they either weren’t born then or were barely sentient. 

Play-by-play broadcaster Mike Tirico did a short monologue, echoing the way Marv Albert used to introduce the game, talking about the “mountaintop” the Thunder climbed before introducing color commentators Reggie Miller and Jamal Crawford. 

NBC was clearly cognizant of the nostalgia many basketball fans would feel upon its return, and ultimately struck the right chords. 

Perhaps sensitive to the criticism ESPN received during last season’s NBA Finals for eschewing the pageantry, NBC showed the national anthem and the starting lineup introductions—complete with Thunder fans applauding Steven Adams and booing Kevin Durant, now both on the Rockets.

Like the Rockets, who are gelling with a number of new pieces in their lineup, NBC’s new three-man booth is still figuring out which analyst should talk when during the breaks in Tirico’s call. Nevertheless, Tirico, among the best in the business at making all the little details matter, delivered interesting intel like the fact that the Rockets’ starting lineup was the tallest in NBA history since that metric has been tracked: an average height of 6’10”.

At halftime, NBC opted to have Maria Taylor, Carmelo Anthony, Vince Carter, and Tracy McGrady standing on the court as opposed to sitting at a desk. They had a very short segment, getting in about a sentence or two each, before teeing up Mike Tirico with Michael Jordan for the first installment of “MJ: Insights to Excellence.” 

Jordan revealed he hasn’t picked up a basketball “in years,” apart from when he rented a house at the Ryder Cup and the homeowner goaded him into shooting one free throw. He recalled that he was “the most nervous I’ve been in years” about having to live up to the legend the adults in the room had built up over the years for their kids who were there watching. He swished it. 

“I wish I could take a magic pill, put on shorts, and go out and play the game of basketball today,” Jordan said. “That’s who I am. That type of competition, that type of competitiveness, is what I live for, and I miss it … But it’s better for me to be here, sitting here, talking to you, as opposed to popping my Achilles and I’m in a wheelchair for a while.” 

While the maiden segment did not include any insights on the modern game or players, NBC did tease that Jordan will weigh in on load management next week, and will explain why he always strived to play 82 games. 

It helped NBC that both the Rockets and Thunder were at nearly full health and playing to win. The league has taken heat in recent years for too many regular season games in which that is not the case, as evidenced by the tease for Jordan’s segment next week.

As the game headed to overtime, Tirico exclaimed, “Night one! Let’s keep the gym open!”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 19, 2024; Miami, Florida, USA; Udonis Haslem speaks after his jersey was lifted to the rafters during the retirement ceremony during halftime of the game between the Miami Heat and the Atlanta Hawks Kaseya Center.
exclusive

Udonis Haslem Settles Out of FTX Litigation

He follows his former teammate Shaquille O’Neal in settling.

Cohen’s $8B Casino Dream Next to Citi Field Wins State Support

The long-planned casino project is recommended for license approval.
ESPN's Dick Vitale and former Auburn basketball player Charles Barkley at Auburn Arena in Auburn, Ala., on Saturday, Jan. 19, 2019. Kentucky leads Auburn 35-27 at halftime.

ESPN-TNT Pact Expands With Charles Barkley–Dick Vitale Collab

ESPN and TNT Sports have worked together on a number of initiatives.

Featured Today

Big League Wiffle Ball

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
November 24, 2025

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium
November 22, 2025

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.
Oct 31, 2025; Toronto, Ontario, CAN; Los Angeles Dodgers two-way player Shohei Ohtani (17) and pitcher Yoshinobu Yamamoto (18) and pitcher Roki Sasaki (11) celebrate with the Commissioner's Trophy in the clubhouse after defeating the Toronto Blue Jays in the 2025 MLB World Series at Rogers Centre.

World Series G7 Audience Count Final: 51M Across U.S., Canada, Japan

The average global audience for Game 7 surpassed 51 million viewers.
October 31, 2025

Frozen Frenzy Ratings Climb 20% Despite Scheduling Complaints

The hockey event posts a 20% viewership bump, despite World Series competition.
November 2, 2025

ESPN, ABC Still Dark on YouTube TV As Cowboys ‘MNF’ Game Looms

ABC and ESPN’s college football slate was blacked out Saturday.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
October 31, 2025

YouTube TV Loses ESPN, ABC Just Before Big Sports Weekend

More than 20 channels go dark on the No. 4 U.S. pay-TV distributor.
Rich Paul
exclusive
October 31, 2025

Rich Paul, Max Kellerman in Talks for Show With The Ringer

“The Ringer” sold to Spotify in 2020.
Oct 28, 2025; Los Angeles, California, USA; Toronto Blue Jays first baseman Vladimir Guerrero Jr. (27) throws his bat after hitting a two run home run as Los Angeles Dodgers two-way player Shohei Ohtani (17) looks on during the third inning of game four of the 2025 MLB World Series at Dodger Stadium.
October 30, 2025

World Series Game 5: Largest Blue Jays Audience Ever on Canadian TV

Canadian viewership continues to be a major storyline of the World Series.
Dec 10, 2023; Kansas City, Missouri, USA; Buffalo Bills quarterback Josh Allen (17) talks with Kansas City Chiefs quarterback Patrick Mahomes (15) after a game at GEHA Field at Arrowhead Stadium.
October 30, 2025

CBS Bets Big on Chiefs-Bills Rivalry As AFC Landscape Changes

Big viewership likely awaits the revival of the NFL rivalry.