• Loading stock data...
Sunday, February 1, 2026

NBC Made Its NBA Return Feel Big

From the nostalgia to the music to Michael Jordan getting personal, NBC hit the right chords with fans in its return to NBA broadcasting.

Alonzo Adams-Imagn Images

It’s once again Roundball Rock o’clock as the NBA on NBC returned after 23 years away. 

NBC’s first NBA game telecast since 2002 opened with a bit asking current stars like Shai Gilgeous-Alexander, Victor Wembanyama, and Jalen Brunson whether they remember the NBA on NBC. Most laughed because they either weren’t born then or were barely sentient. 

Play-by-play broadcaster Mike Tirico did a short monologue, echoing the way Marv Albert used to introduce the game, talking about the “mountaintop” the Thunder climbed before introducing color commentators Reggie Miller and Jamal Crawford. 

NBC was clearly cognizant of the nostalgia many basketball fans would feel upon its return, and ultimately struck the right chords. 

Perhaps sensitive to the criticism ESPN received during last season’s NBA Finals for eschewing the pageantry, NBC showed the national anthem and the starting lineup introductions—complete with Thunder fans applauding Steven Adams and booing Kevin Durant, now both on the Rockets.

Like the Rockets, who are gelling with a number of new pieces in their lineup, NBC’s new three-man booth is still figuring out which analyst should talk when during the breaks in Tirico’s call. Nevertheless, Tirico, among the best in the business at making all the little details matter, delivered interesting intel like the fact that the Rockets’ starting lineup was the tallest in NBA history since that metric has been tracked: an average height of 6’10”.

At halftime, NBC opted to have Maria Taylor, Carmelo Anthony, Vince Carter, and Tracy McGrady standing on the court as opposed to sitting at a desk. They had a very short segment, getting in about a sentence or two each, before teeing up Mike Tirico with Michael Jordan for the first installment of “MJ: Insights to Excellence.” 

Jordan revealed he hasn’t picked up a basketball “in years,” apart from when he rented a house at the Ryder Cup and the homeowner goaded him into shooting one free throw. He recalled that he was “the most nervous I’ve been in years” about having to live up to the legend the adults in the room had built up over the years for their kids who were there watching. He swished it. 

“I wish I could take a magic pill, put on shorts, and go out and play the game of basketball today,” Jordan said. “That’s who I am. That type of competition, that type of competitiveness, is what I live for, and I miss it … But it’s better for me to be here, sitting here, talking to you, as opposed to popping my Achilles and I’m in a wheelchair for a while.” 

While the maiden segment did not include any insights on the modern game or players, NBC did tease that Jordan will weigh in on load management next week, and will explain why he always strived to play 82 games. 

It helped NBC that both the Rockets and Thunder were at nearly full health and playing to win. The league has taken heat in recent years for too many regular season games in which that is not the case, as evidenced by the tease for Jordan’s segment next week.

As the game headed to overtime, Tirico exclaimed, “Night one! Let’s keep the gym open!”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

All the Sports Figures in the Latest Epstein Emails

The DOJ released millions of new records Friday.

Unrivaled Sets Several Attendance Records in Philadelphia

The league drew more than 20,000 in its first tour stop.

Giants Co-Owner Steve Tisch Under Fire Over Epstein Emails

Tisch acknowledged a “brief association,” which he says he regrets.

Featured Today

University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Oct 31, 2025; Toronto, Ontario, CAN; Los Angeles Dodgers two-way player Shohei Ohtani (17) and pitcher Yoshinobu Yamamoto (18) and pitcher Roki Sasaki (11) celebrate with the Commissioner's Trophy in the clubhouse after defeating the Toronto Blue Jays in the 2025 MLB World Series at Rogers Centre.

World Series G7 Audience Count Final: 51M Across U.S., Canada, Japan

The average global audience for Game 7 surpassed 51 million viewers.
October 31, 2025

Frozen Frenzy Ratings Climb 20% Despite Scheduling Complaints

The hockey event posts a 20% viewership bump, despite World Series competition.
November 2, 2025

ESPN, ABC Still Dark on YouTube TV As Cowboys ‘MNF’ Game Looms

ABC and ESPN’s college football slate was blacked out Saturday.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
October 31, 2025

YouTube TV Loses ESPN, ABC Just Before Big Sports Weekend

More than 20 channels go dark on the No. 4 U.S. pay-TV distributor.
Rich Paul
exclusive
October 31, 2025

Rich Paul, Max Kellerman in Talks for Show With The Ringer

“The Ringer” sold to Spotify in 2020.
Oct 28, 2025; Los Angeles, California, USA; Toronto Blue Jays first baseman Vladimir Guerrero Jr. (27) throws his bat after hitting a two run home run as Los Angeles Dodgers two-way player Shohei Ohtani (17) looks on during the third inning of game four of the 2025 MLB World Series at Dodger Stadium.
October 30, 2025

World Series Game 5: Largest Blue Jays Audience Ever on Canadian TV

Canadian viewership continues to be a major storyline of the World Series.
Dec 10, 2023; Kansas City, Missouri, USA; Buffalo Bills quarterback Josh Allen (17) talks with Kansas City Chiefs quarterback Patrick Mahomes (15) after a game at GEHA Field at Arrowhead Stadium.
October 30, 2025

CBS Bets Big on Chiefs-Bills Rivalry As AFC Landscape Changes

Big viewership likely awaits the revival of the NFL rivalry.