• Loading stock data...
Sunday, November 17, 2024

NBA’s CBA Contains New Investment Opportunities For Players

  • Newly signed labor deal contains wide range of new privileges for players
  • Agreement will impose big changes on how the sport operates
Kirby Lee-USA TODAY Sports

NBA players can now invest in independent WNBA teams and sports betting operators thanks to a new collective bargaining agreement. 

The league’s newly signed seven-year labor deal with the National Basketball Players Association — memorialized in a 676-page document — will impose big changes on how the sport operates.

Agreed in principle in April, the deal creates a second luxury-tax level to curb spending by high-revenue teams, implements a new in-season tournament to elevate the six-month regular season, and establishes a 65-game minimum for players to be eligible for key awards such as All-NBA teams and MVP.

The agreement also details many other, lesser-known elements:

  • Individual players can own up to 4% of WNBA clubs not owned by a NBA team owner, and up to 8% of such a team collectively.
  • On behalf of all players, the NBPA can invest in private funds acquiring equity stakes in NBA teams, with the union investment capped at 5% of the fund’s aggregate capital.
  • Players may hold passive, non-controlling interests in sports betting or fantasy companies. Those equity stakes are limited to 1% for companies offering NBA-related bets or contests, and players can’t promote NBA-specific betting.
  • Marijuana has been removed from the NBA’s banned substances list. Players may also promote and invest in companies producing CBD products.

The labor deal presents the league with a key element of certainty as it seeks a lucrative new set of media rights deals. 

Teams and player agents will also need to quickly absorb the document and its ramifications as the window for NBA free-agent negotiations opens at 6 p.m. ET Friday.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 13, 2024; New York, New York, USA; New York Knicks guard Josh Hart (3) reacts after fouling Chicago Bulls guard Coby White (not pictured) during the second half at Madison Square Garden.
opinion

NBA Ratings Rorschach Test: Buy the Dip

Was it the election? Too many threes? Lack of storylines?
Composer John Tesh

‘It Really Belongs on NBC’: John Tesh Baffled by ‘Roundball Rock’ Stalemate

NBC said it’ll bring back the iconic theme but doesn’t have rights yet.

How Taylor Swift’s Tour Is Fueling Blue Jays Owner’s Sports Empire

There have been multiple intersections between the company’s sports assets and the pop icon’s Canadian concerts.

Adam Silver Defends NBA Product Amid Sluggish Ratings

Silver said the NBA compares itself to “the biggest brands in the world.”
podcast thumbnail mobile
Front Office Sports Today

The SEC and Big Ten Are Driving College Football

0:00

Featured Today

Executive Decision: When Richard Nixon Named a College Football Champion

In 1969, the 37th president unilaterally named the winner of the season.
November 15, 2024

How Women’s Sports Could Change in the Next Trump Era

Under the president-elect, Title IX could change drastically.
Former President Donald Trump waves to the crowd as he exits the putting green with his aide Walt Nauta, left, during the final round of the LIV Golf Bedminster golf tournament at Trump National Bedminster on Sunday, Aug. 13, 2023.
opinion
November 9, 2024

Trump Win Puts Sports Back in the White House

With Trump back in the White House, sports get more political again.
Members of the NY Giants run onto the field to start the game between the New York Giants and the Washington Commanders at MetLife Stadium in East Rutherford on Sunday, Nov. 3, 2024.
November 8, 2024

The NFL Is Becoming the League With No Borders

Where will the NFL go next? International expansion will only get bigger.

NFL’s Big Schedule Play: 18-Games, 16 International Matchups on the Table

The league wants to expand its regular season to 18 games, too.
November 14, 2024

2025 Ryder Cup Tickets Sell Out Despite Outcry Over $750 Price

Next year’s event will be played at Bethpage Black in Farmingdale, N.Y.
November 14, 2024

Indy 500 Open for F1 Drivers After Monaco GP Date Shift

The Monaco GP will be in June starting in 2026.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
November 14, 2024

NFL Warns Teams About Political Game Day Rules

The league forbids displaying personal messages on game day.
Oct 18, 2024; Minneapolis, Minnesota, USA; Minnesota Lynx forward Napheesa Collier (24) shoots over New York Liberty forward Breanna Stewart (30) during the first half of game four of the 2024 WNBA Finals at Target Center.
November 14, 2024

Why One WNBA GM Left for Unrivaled

She’s joining her Lynx star’s new league after 11 seasons in Minnesota.
November 13, 2024

NBA Cup Courts Receive Mixed Reviews in Year 2 Debut

All 30 teams have special courts for the tournament games.
November 13, 2024

Joey Logano Defends NASCAR Playoffs As League Reviews Format

Joey Logano won his third NASCAR Cup Championship on Sunday.