• Loading stock data...
Friday, July 26, 2024
    More
    Join us this September for Tuned In Request to Attend
    Quick Hits

    NBA’s Digital Growth

    By
    LAST UPDATED February 16, 2023 | 11:43 pm— PUBLISHED October 14, 2020 | 07:27 pm
    LeBron James dunks in NBA Game.
    Kim Klement-USA TODAY Sports
    The 2019-20 NBA season set new digital media records for the league, with total video views up 17% season-over-season to 20 billion. The league’s restart within the bubble — which successfully staved off any COVID-19 cases — helped propel the league’s strong digital performance.

    That came as TV viewership for the NBA Finals was down 51% compared to last season, a drop that correlates to the 9% overall decline that TV viewership saw year-over-year.

    NBA Bubble Social by the Numbers:

    6.9 billion video views on social channels since July 30 restart.

    2.6 billion video views on Instagram.

    1 billion video views during the Finals across platforms.

    321 million YouTube views during the postseason, up 63% year-over-year.

    61 million YouTube views during the Finals, up 21%.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    What Does NBA-Amazon Deal Mean for League Pass?
    League Pass, NBA TV, and NBA.com all face uncertain futures.
    by

    WBD Takes NBA to Court Over Media-Rights Dispute With Amazon
    The NBA’s media future could be decided in court.
    Jul 12, 2023; Los Angeles, CA, USA; ESPN president Jimmy Pitaro arrives on the red carpet before the 2023 ESPYS at the Dolby Theatre.
    by

    ESPN’s Negotiating Tactics Left TNT in the Dust for NBA Rights
    Warner Bros. Discovery’s nonchalant negotiating approach backfired.
    by

    ‘Money Over the Fans’: Charles Barkley Rips NBA Owners for New Media Deals
    Barkley appeared resigned to this season being the last for ‘Inside.’
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    Olympics Open: What Athletes Can Do With 15 Minutes of Fame

    0:00

    Featured Today

    Teahupo'o Tahiti Surfing
    by

    Olympic Surfing Crashes on Tahiti Like a Wave
    For Teahupo‘o’s locals, the Olympics are a mixed blessing.
    July 24, 2024

    The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success
    Growing fandom and a long wait have already reaped dividends for EA.
    July 22, 2024

    The FTC Noncompete Ruling Could Change MMA As We Know It
    Fighters could see their options—and earnings—grow.
    July 21, 2024

    O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border
    ‘It’s open-season for match-fixing up there.’

    More in Quick Hits
    patrick_mahomes
    by

    Super Bowl TV Viewership Sinks 8%
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    TopSpin 2K25 Brings the Legends of Tennis to Your Living Room
    2K sports is reviving a classic with TopSpin 2K25.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.