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NBA’s Digital Growth

LeBron James dunks in NBA Game.
Kim Klement-USA TODAY Sports
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The 2019-20 NBA season set new digital media records for the league, with total video views up 17% season-over-season to 20 billion. The league’s restart within the bubble — which successfully staved off any COVID-19 cases — helped propel the league’s strong digital performance.

That came as TV viewership for the NBA Finals was down 51% compared to last season, a drop that correlates to the 9% overall decline that TV viewership saw year-over-year.

NBA Bubble Social by the Numbers:

6.9 billion video views on social channels since July 30 restart.

2.6 billion video views on Instagram.

1 billion video views during the Finals across platforms.

321 million YouTube views during the postseason, up 63% year-over-year.

61 million YouTube views during the Finals, up 21%.

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