• Loading stock data...
Tuesday, November 12, 2024
    More
    DEADLINE EXTENDED: The Best Employers in Sports survey is now open through Nov. 13 Learn More
    Quick Hits

    NBA’s Digital Growth

    By
    Oct 14, 2020 | 07:27 pm
    UPDATED Feb 16, 2023 | 11:43 pm
    LeBron James dunks in NBA Game.
    Kim Klement-USA TODAY Sports
    The 2019-20 NBA season set new digital media records for the league, with total video views up 17% season-over-season to 20 billion. The league’s restart within the bubble — which successfully staved off any COVID-19 cases — helped propel the league’s strong digital performance.

    That came as TV viewership for the NBA Finals was down 51% compared to last season, a drop that correlates to the 9% overall decline that TV viewership saw year-over-year.

    NBA Bubble Social by the Numbers:

    6.9 billion video views on social channels since July 30 restart.

    2.6 billion video views on Instagram.

    1 billion video views during the Finals across platforms.

    321 million YouTube views during the postseason, up 63% year-over-year.

    61 million YouTube views during the Finals, up 21%.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    NBA In-Season Tournament Returns: New Name, Fresh Look, Bigger Payout
    The league’s in-season tournament is back with a new name and a slightly raised top prize.
    by

    DSG’s Future Hangs on Bankruptcy Hearing As MLB Objects to Plan
    The bankrupt regional sports network operator will learn whether it will again become a viable company.
    by

    Bucks Limited by Salary Cap Woes Amid Early-Season Struggles
    Milwaukee is one of four teams above the NBA’s second apron this season.
    Former President Donald Trump waves to the crowd as he exits the putting green with his aide Walt Nauta, left, during the final round of the LIV Golf Bedminster golf tournament at Trump National Bedminster on Sunday, Aug. 13, 2023.
    opinion
    by

    Trump Win Puts Sports Back in the White House
    With Trump back in the White House, sports get more political again.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    Can the NBA Cup Help Revive Lagging Viewership?

    0:00

    Featured Today

    Members of the NY Giants run onto the field to start the game between the New York Giants and the Washington Commanders at MetLife Stadium in East Rutherford on Sunday, Nov. 3, 2024.
    by

    The NFL Is Becoming the League With No Borders
    Where will the NFL go next? International expansion will only get bigger.
    November 5, 2024

    NFL Center Connor McGovern Is the Heir to a Potato Empire
    The NFL vet’s family provides potatoes for McDonald’s, Wendy’s, and others.
    Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
    opinion
    November 2, 2024

    Something New in College Football This Year: Parity
    Upsets, surprises. CFB is more fun on the field than the NFL.
    Sep 28, 2024; Tuscaloosa, Alabama, USA; GOP Presidential candidate Donald Trump waves flanked by former Georgia Bulldogs player Herschel Walker, recording art Kid Rock, professional golfer John Daily, Alabama senators Tommy Tuberville (R) and Katie Britt (R) during the second half of the game between the Alabama Crimson Tide and the Georgia Bulldogs at Bryant-Denny Stadium.
    November 1, 2024

    Mission Swing State: College Football’s Political Advertising Battle
    Trump, Harris, and the PACs that support them are utilizing the sport.

    More in Quick Hits
    patrick_mahomes
    by

    Super Bowl TV Viewership Sinks 8%
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture
    As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.