• Loading stock data...
Friday, July 18, 2025
    More
    Quick Hits

    NBA’s Digital Growth

    By
    Oct 14, 2020 | 07:27 pm
    UPDATED Feb 16, 2023 | 11:43 pm
    LeBron James dunks in NBA Game.
    Kim Klement-USA TODAY Sports

    The 2019-20 NBA season set new digital media records for the league, with total video views up 17% season-over-season to 20 billion. The league’s restart within the bubble — which successfully staved off any COVID-19 cases — helped propel the league’s strong digital performance.

    That came as TV viewership for the NBA Finals was down 51% compared to last season, a drop that correlates to the 9% overall decline that TV viewership saw year-over-year.

    NBA Bubble Social by the Numbers:

    6.9 billion video views on social channels since July 30 restart.

    2.6 billion video views on Instagram.

    1 billion video views during the Finals across platforms.

    321 million YouTube views during the postseason, up 63% year-over-year.

    61 million YouTube views during the Finals, up 21%.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Damian Lillard
    by

    Damian Lillard Will Be Paid Record $70 Million Next Year While Rehabbing..
    Lillard will make $141 million over the next two years.
    Aura farming tiktoks
    by

    The ‘Aura Farming’ Boat Dance Taking Over the Sports World
    An unlikely viral boat dance has ignited the sports world.
    Bradley Beal
    exclusive
    by

    ‘Brad Doesn’t Like Change’: Beal Agent Says He Wants Long-Term Clippers Deal
    Beal agreed to a contract buyout with the Suns on Wednesday.
    by

    Cleveland’s WNBA Team Follows Golden State’s Proven Blueprint
    The franchise will play its first WNBA season in 2028.

    Featured Today

    Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
    by

    The Boozy History and Traditions of The Open’s Claret Jug
    The Open awards the world’s most famous wine decanter.
    2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
    July 16, 2025

    A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself
    Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
    May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
    exclusive
    July 13, 2025

    Track’s New Money Is Running Into Old Problems
    The sport’s big-money era has hit some speed bumps in 2025.
    Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
    July 12, 2025

    Baseball’s Bobbleheads Are the Center of the Collectibles Universe
    Baseball’s most important keepsake drives long lines—and big business.

    More in Quick Hits
    patrick_mahomes
    by

    Super Bowl TV Viewership Sinks 8%
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley
    Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.