• Loading stock data...
Wednesday, January 15, 2025
    More
    Quick Hits

    NBA’s Digital Growth

    By
    Oct 14, 2020 | 07:27 pm
    UPDATED Feb 16, 2023 | 11:43 pm
    LeBron James dunks in NBA Game.
    Kim Klement-USA TODAY Sports
    The 2019-20 NBA season set new digital media records for the league, with total video views up 17% season-over-season to 20 billion. The league’s restart within the bubble — which successfully staved off any COVID-19 cases — helped propel the league’s strong digital performance.

    That came as TV viewership for the NBA Finals was down 51% compared to last season, a drop that correlates to the 9% overall decline that TV viewership saw year-over-year.

    NBA Bubble Social by the Numbers:

    6.9 billion video views on social channels since July 30 restart.

    2.6 billion video views on Instagram.

    1 billion video views during the Finals across platforms.

    321 million YouTube views during the postseason, up 63% year-over-year.

    61 million YouTube views during the Finals, up 21%.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Mar 5, 2024; Houston, Texas, USA; Houston Rockets owner Tilman Fertitta smiles during the third quarter against the San Antonio Spurs at Toyota Center.
    by

    Cubs, Mavs, Rockets Owners Co-Hosting Trump Reception With Zuckerberg
    Owners of three sports teams are teaming up for an inauguration party.
    The United States Capitol during the certification of votes by Congress making Donald Trump president on Jan. 6, 2025.
    by

    U.S. House Passes Ban on Transgender Athletes in Women’s Sports
    The bill would apply to all educational levels, from kindergarten to college.
    Apr 7, 2022; Atlanta, Georgia, USA; A general view of fans outside of Truist Park before the game on Opening Day between the Atlanta Braves and Cincinnati Reds.
    by

    Philly Rips Page From Rival Playbook With Sports Complex Revamp
    Philadelphia’s mayor frequently touts the influential Braves development.
    Jan 5, 2024; Philadelphia, Pennsylvania, USA; Philadelphia 76ers guard Tyrese Maxey (0) drives against New York Knicks forward OG Anunoby (8) in the fourth quarter at Wells Fargo Center.
    by

    Why NBA Trade Season Is About to Pick Up
    Eligible players include Sixers guard Tyrese Maxey and Nets center Nic Claxton.

    Featured Today

    Race leader and eventual stage winner Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) in the final kilometer up the finish climb of stage 19 from Logroño to Alto De Moncalvillo (ESP/168km) of the 79th La Vuelta Ciclista a España 2024 on 6 September. // Kristof Ramon / Red Bull Content Pool // SI202409060905 // Usage for editorial use only //Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) congratulated by teammate Florian LIPOWITZ (DEU/RedBull - BORA - hansgrohe) after a very strong stage 13 from Lugo to Puerto De Ancares (ESP/171km) of the 79th La Vuelta Ciclista a España 2024 on 30 August
    by

    Red Bull Is on a Hot Streak in Sports. Can It Win..
    The company is betting on a big future in cycling.
    Ohio State Buckeyes defensive end Jack Sawyer (33) knocks the ball out of the hands of Texas Longhorns quarterback Quinn Ewers (3) and returns the fumble for a touchdown in the fourth quarter of the Cotton Bowl Classic during the College Football Playoff semifinal game at AT&T Stadium in Arlington, Texas on January, 10, 2025.
    January 11, 2025

    College Football Is Closer Than Ever to Perfecting the Championship Process
    Despite valid criticisms, the first expanded Playoff is working.
    Jan 2, 2025; New Orleans, LA, USA; Notre Dame Fighting Irish head coach Marcus Freeman (R) reacts on the sidelines in the final minute against the Georgia Bulldogs during the fourth quarter at Caesars Superdome.
    January 9, 2025

    Amid Realignment Mania, Notre Dame Stayed Independent. It Paid Off
    How the CFP semifinal-bound Fighting Irish made their business model work.
    Ohio State wide receiver Jeremiah Smith (4) celebrates a first-down catch against Oregon during the 2025 Rose Bowl in Pasadena, Calif.
    January 3, 2025

    The Biggest Changes to College Sports Are Coming in 2025
    Sweeping developments could affect the college sports foundation this year.

    More in Quick Hits
    patrick_mahomes
    by

    Super Bowl TV Viewership Sinks 8%
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture
    As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.