• Loading stock data...
Tuesday, October 8, 2024
The Best Employers in Sports survey is now open! Take the survey

NBA Faces $1B Decision

Adam Silver
Kim Klement-USA TODAY Sports

The NBA could lose $500 million to $1 billion in revenue if it does not begin a 72-game schedule in December, increasing urgency around discussions with the National Basketball Players Association. League revenue dropped 10% for the 2019-20 season due to the pandemic.

Next season, the NBA could lose up to $4 billion if fans are limited at games. To cushion the losses, the league has explored other ways it could increase team revenues such as expanding guidelines on categories like sports betting, hard alcohol and casinos. Those combined categories could provide up to $100 million.

2019-2020 Lost NBA Revenues:

$8.3 billion in total season revenue, a drop of $1.5 billion, or 10%. 

$800 million in lost gate receipts.

$400 million in lost sponsorship and merchandise sales. 

$200 million “net negative impact” from tensions with China.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Breanna Stewart

Why WNBA Finals Are Threading the Needle During Peak Sports TV

The league’s new media deal could solve the problem.
NBA commissioner Adam Silver

Judge Rejects NBA’s Request to Seal WBD Digital Streaming Deal

The league could still request specific redactions.
Indiana Fever guard Caitlin Clark (22) smiles while answering a question Tuesday, Sept. 17, 2024, after an Indiana Fever practice at Gainbridge Fieldhouse in Indianapolis.

Next Up for Caitlin Clark Mania: Women’s Golf

The hoops sensation is scheduled to play in a pro-am on the LPGA Tour.

FanDuel Nears Deal to Become Title Sponsor of Bally Sports Networks

The leading U.S. sportsbook operator looks to extend its reach to regional sports networks.
podcast thumbnail mobile
Front Office Sports Today

Shams to ESPN; NHL Drops Puck

0:00

Featured Today

Ryan Smith Sees Salt Lake City As Next Vegas-Like Sports Town

Utah Hockey Club’s owner says all the pieces are falling into place.
October 8, 2024

How the WWE’s Farm Circuit Became a Primetime Draw

NXT produces generational talent—and it occupies a new prime-time network slot.
A DraftKings sign
October 7, 2024

A DraftKings Exec Left for Fanatics. Then the Bitter Legal Battle Began

Mike Hermalyn has been sidelined at Fanatics for nine months now.
opinion
October 6, 2024

Where Is the Dang Game? Fragmentation Has Hit Fever Pitch

A correction is coming in the increasingly confusing landscape of live sports.
patrick_mahomes

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.