NBA Faces $1B Decision

    • NBA already could lose up to $4 billion next season if fans are limited at games.
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The NBA could lose $500 million to $1 billion in revenue if it does not begin a 72-game schedule in December, increasing urgency around discussions with the National Basketball Players Association. League revenue dropped 10% for the 2019-20 season due to the pandemic.

Next season, the NBA could lose up to $4 billion if fans are limited at games. To cushion the losses, the league has explored other ways it could increase team revenues such as expanding guidelines on categories like sports betting, hard alcohol and casinos. Those combined categories could provide up to $100 million.

2019-2020 Lost NBA Revenues:

$8.3 billion in total season revenue, a drop of $1.5 billion, or 10%. 

$800 million in lost gate receipts.

$400 million in lost sponsorship and merchandise sales. 

$200 million “net negative impact” from tensions with China.