• Loading stock data...
Wednesday, October 8, 2025

The NBA’s Christmas Tradition Could Finally Be Challenged…By The NFL

  • The NBA boasts a 75-year tradition of holiday hoops.
  • But the NFL is countering with its first Christmas Day tripleheader.
Director Spike Lee stands court side at New York Knicks game
Brad Penner-USA TODAY Sports

Since the 1980s, the NBA has become synonymous with Christmas Day, similar to the NFL with Thanksgiving or college football with New Year’s Day.

The five-game celebration is a global media event, reaching more than 41 million people in more than 50 languages across 200 countries and territories last year.

“I think our fans are conditioned and, quite frankly, look forward to the games on Christmas Day because they tend to be the biggest, most anticipated matchups of the season,” NBA Deputy Commissioner Mark Tatum told Front Office Sports.

The league’s biggest names from Michael Jordan and LeBron James to Wilt Chamberlain and Bill Russell have balled out on the annual hoops holiday, and Christmas Day games have produced innumerable classic moments.

Despite losing family time, most players welcome the tradition, said ESPN analyst JJ Redick. They know these nationally televised games will generate NBA Playoff-like audiences.

“Playing on Christmas is a mark of significance, it’s a mark of validation, and it carries meaning,” said Redick, who’ll call ESPN’s first game of the day with Ryan Ruocco and Cassidy Hubbarth. “As a team, as a city, as a franchise, as a player, it always meant something.”

But tomorrow, because the holiday falls on a weekend this year, the NFL will try to play Grinch, rolling out its first ever Christmas Day tripleheader.

Now, the Association won’t just have to share its annual holiday, but there may be nothing stopping the NFL from making Christmas one of its new traditions — no matter which day of the week it falls on.

A 75-Year Tradition

The league’s Christmas history stretches back to Dec. 25, 1947, when the Knicks beat the Providence Steamrollers 89-75 at the old Madison Square Garden (the Steamrollers folded two years later).

But it really took off as a TV tradition in the 1980s and ‘90s when the league started to broadcast doubleheaders — and consistently deliver a high quality product on the holiday.

  • 1984: Bernard King of the New York Knicks dropped a Christmas Day-record 60 points on the New Jersey Nets.
  • 1992: Air Jordan torched the Knicks for 42 points at the old Chicago Stadium.
  • 2004: Kobe Bryant and Shaquille O’Neal faced off for the first time since the Diesel’s trade to the Miami Heat, generating a Christmas Day record 13.18 million viewers for ABC.
  • 2011: Opening day of lockout-shortened season sparked most-watched Christmas game slate ever.
  • 2015-17: James’ Cleveland Cavaliers battled Steph Curry’s Golden State Warriors three Christmases in a row.

Would The NBA Embrace Streaming for $100B?

The next wave of media rights will be incredibly lucrative.
October 15, 2022

For decades, the NFL seldom played on Christmas Day or Christmas Eve — unless the holiday fell on a weekend.

Meanwhile, the NHL has not played a Christmas Day game since 1971 due to contractual requirements in its collective bargaining agreements, and Major League Baseball, Major League Soccer, NASCAR, and the WNBA are all off in December.

Stocking Stuffers 

In the last 15 years, the NBA has ramped up to a five-game Dec. 25 slate, stuffing a 13-hour coverage window with the most marquee players and teams.

For the league and its TV partners — Disney’s ESPN and Warner Bros. Discovery’s TNT — Christmas Day matchups drive strong TV viewership and ad sales.

Last year’s five-game lineup averaged 4 million viewers — 150% higher than the 1.6 million average for games airing across ABC, ESPN, and TNT so far this season.

  • ESPN televises most of the NBA’s Christmas Day games. ESPN will show all five games this year, and is planning a few coverage “firsts.”
  • Knicks vs. 76ers will be the first Christmas game streamed on the ESPN+ platform.
  • It will be the first time ESPN will air live commentator conversations with mic’d up players. The plan is for announcers to chat up stars and coaches while they’re on the bench or sidelines.

Matt Kenny, ESPN’s vice president of programming, calls Christmas the “long-established No. 1 day” of the regular season. 

“We’re always bullish on the NBA. Without getting into specific estimates, we’re confident that the five games will perform well across ABC and ESPN,” Kenny told FOS.

Bah Humbug?

Back in 2014, Dallas Mavericks owner Mark Cuban warned that a “greedy” NFL would cannibalize its ratings by adding too many new game windows. “Pigs get fat, hogs get slaughtered. And they’re getting hoggy,” Cuban declared.

Nearly a decade later, it seems Friday night high school football is the only remaining territory upon which the Shield won’t encroach.

The NFL held its first Christmas Day games in 1971. The games weren’t received well and the league hit pause until 1989. Since then, it has only intermittently scheduled games on Christmas Eve and Christmas Day.

Yet when the NFL swooped in last year with its first Christmas Day doubleheader in four years, the strategy paid off. The two games averaged a whopping 20 million viewers — besting the NBA’s numbers fivefold.

The NFL Dominates American Television, and Likely Always Will

The juggernaut will encroach on days traditionally dominated by rival leagues.
September 11, 2022

The NFL has essentially taken over the entire Christmas weekend this year, playing games Thursday, Saturday, Sunday, and Monday.

And why not? Over the last five years, 49 of the Top 50 and 92 of the Top 100 most-watched telecasts have been NFL games, according to Nielsen.

And next year, the league will invade Black Friday for the first time.

The only problem for the NFL’s Christmas tripleheader are the matchups: Green Bay Packers-Miami Dolphins (1 p.m. ET/Fox); Los Angeles Rams-Denver Broncos (4:30 p.m. ET/CBS-Nickelodeon) and Tampa Bay Buccaneers-Arizona Cardinals (8:20 p.m. ET/NBC). 

  • Three of those six teams have been eliminated from playoff contention.
  • Only two teams are currently in a postseason seed.
  • Russell Wilson, Baker Mayfield, and Trace McSorley represent half of the starting QBs.
  • Five teams are in the bottom half of scoring, three are in the bottom five, and the Rams and Broncos are the league’s two worst.

Despite the NFL’s lineup this weekend, the league usually enjoys huge ratings during these windows as the regular season winds down, postseason berths are on the line, and fantasy football is reaching its apex.

The NBA’s Tatum passed on discussing the NFL, but reiterated that Christmas is one of his league’s “most viewed” days.

Eight of the ten NBA teams playing Sunday have winning records. But the defending champion Warriors and Lakers are both under .500. Curry, the 2022 NBA Finals MVP, is out due to injuries. Ditto for Anthony Davis of the Lakers.

Amazon Wish List

The NBA will be seeking $50 billion to $75 billion long-term for its next cycle of media rights negotiations.

As talks heat up in 2023, look for Amazon to try to play Santa Claus.

Amazon Prime Video got high marks for its first season exclusively streaming the NFL’s “Thursday Night Football.” The giant streamer believes it can also handle an NBA package.

Hosts of Inside the NBA on TNT

Will TNT Walk Away From The NBA?

Thoughts ahead of the league’s next round of media rights negotiations.
December 10, 2022

“When you look at the events we’ve done even in the last year — Champions League in Germany and Italy, Djokovic vs. Nadal in France, Premier League in the UK, and TNF in the United States — we feel great about our ability to deliver any event anywhere in the world,” Jared Stacy, Amazon’s director of global live sports production, told FOS.

Another successful Christmas Day NBA slate is just another bargaining chip to throw into those negotiations.

The question could be whether the NFL’s extra Xmas game this year — and any effects it has on NBA ratings — could toss a wrench into that equation.

This NBA-NFL Christmas Day battle is far from over: The holiday falls on a Monday in 2023. 

Front Office Sports writer Doug Greenberg contributed to this story.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL and College Football TV Ratings Continue to Surge, Especially for CBS

The network’s singleheader coverage Sunday drew huge viewership.
Jonathan Gannon

Cardinals Fine Coach Jonathan Gannon $100K For Striking Player

Demercado made a costly mistake in the Cardinals’ loss to the Titans. 

MLB’s Rare October Day: Four Playoff Games, Four Possible Clinchers

Four separate clinching opportunities are available during the day.

‘Absolutely Ridiculous’: Trump Blasts NFL Over Bad Bunny Choice

The president predictably panned the NFL’s selection of the Puerto Rican superstar.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Mar 19, 2023; Miami, Florida, USA; USA shortstop Trea Turner (8) throws to first base for an out during the first inning at LoanDepot Park.

Fox Picks Up Media Rights to 2026 World Baseball Classic

The network will repeat its role in the international baseball tournament.
Sep 27, 2025; Athens, Georgia, USA; Georgia Bulldogs running back Josh McCray (2) runs against Alabama Crimson Tide linebacker Nikhai Hill-Green (41) and defensive back Keon Sabb (3) in the second half at Sanford Stadium.
exclusive
October 2, 2025

College Football Viewership Is Up Double Digits. Here’s Why

Average game viewership is up by more than 10% so far.
October 6, 2025

Mark Sanchez Charged With New Felony in Indianapolis Case

The broadcaster and ex-NFL quarterback faces up to six years in prison.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
The NBC Sports broadcast team works Michigan State's football game against Boston College on Saturday, Sept. 6, 2025, at Spartan Stadium in East Lansing.
October 2, 2025

NBC Sports, Peacock Stay on YouTube TV With Long-Term Deal

The broad-based agreement keeps NBC channels with the key distributor.
Georgia Bulldogs quarterback Gunner Stockton (14) throws the ball during the first half of a NCAA college football game against Alabama in Athens, Ga., on Saturday, September 27, 2025.
October 1, 2025

Alabama-Georgia Draws 10.4M Viewers, Drives Record CFB Season Pace

ABC drew 10.4 million viewers for Alabama-Georgia.
Green Bay Packers wide receiver Christian Watson (9) pulls down a touchdown reception against Dallas Cowboys cornerback DaRon Bland (26) in the fourth quarter during their football game Sunday, November 13, at Lambeau Field in Green Bay, Wis.
September 24, 2025

Packers-Cowboys Game Is Getting Super Bowl–Like NBC Treatment

The network will bring its pregame show to Dallas.
Sep 18, 2025; College Park, Georgia, USA; Indiana Fever forward Aliyah Boston (7) reacts as the Fever defeat the Atlanta Dream during game three of round one for the 2025 WNBA Playoffs at Gateway Center Arena at College Park.
September 19, 2025

Fever Upset of Dream Brings Ratings Boost to WNBA Semis

The Indiana Fever will face the Las Vegas Aces in the semifinals.