• Loading stock data...
Saturday, July 19, 2025

NBA’s Plan to Help HBCUs

  • More than $3 million will be donated to support HBCUs and communities of color.
  • The NBA and its partners will collectively provide the donations for NBA All-Star 2021.
Photos: CP3 Instagram, Peter Casey-USA TODAY/Design: Alex Brooks

As part of All-Star 2021, the NBA and its partners will donate more than $3 million to support HBCUs and communities of color disproportionately impacted by the pandemic. 

Donations will go through four organizations: Thurgood Marshall College Fund, United Negro College Fund, National Association of Equal Opportunity, and Direct Relief’s Fund for Health Equity.

All-Star Game teams will compete for either the UNCF or TMCF, with an initial $500,000 donation to each organization. Another $1.75 million will be donated between the two organizations based on in-game incentives. 

  • For every assist, State Farm will donate $1,900 to the UNCF.
  • For every dunk, AT&T will donate “5Gs,” or $5,000, to the TMCF.
  • AT&T will send $50,000 to an HBCU represented by each Dunk Contest participant, and $100,000 to the winner.
  • Taco Bell will donate an initial $35,000 to each of the six HBCUs represented by Skills Challenge participants, and an additional $40,000 to the winner.
  • In the 3-Point Contest, MTN DEW will award two students $100,000 through a scholarship fund, $3,500 for every successful “Moneyball” make and $5,000 for every “MTN DEW Zone” make.

Though HBCUs account for 20% of the country’s Black graduates, they make up only 3% of all United States colleges. 

COVID impacted these institutions dramatically, as funding and enrollments dropped significantly. These All-Star initiatives are part of an effort to help alleviate those losses.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bradley Beal
exclusive

‘Brad Doesn’t Like Change’: Beal Agent Says He Wants Long-Term Clippers Deal

Beal agreed to a contract buyout with the Suns on Wednesday.

Cleveland’s WNBA Team Follows Golden State’s Proven Blueprint

The franchise will play its first WNBA season in 2028.
Mar 31, 2025; Washington, District of Columbia, USA; Miami Heat guard Terry Rozier (2) drives to the basket against Washington Wizards guard AJ Johnson (5) during the first quarter at Capital One Arena.

Terry Rozier’s Attorney Confirms He’s Still Under Federal Gambling Probe

Rozier finished the season playing for the Heat despite the federal probe.

Featured Today

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
July 17, 2025

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Sponsored

The Modern Golf Movement

How Five Iron Golf is Pioneering the Modern Golf Movement
March 29, 2021

Sports Sponsors That Pollute Environment Called Out

Companies are being accused of fronting their dedication to health by using sports sponsorships to overshadow their lack of climate action.
people_playing_golf
Sponsored

The New PGA TOUR Champions Event Where Everybody Wins

Constellation FURYK & FRIENDS sets the standard for how to uniquely activate sponsorships and drive engagement at a PGA TOUR Champions event.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
March 10, 2021

Boston Marathon Director Assists With Vaccine Rollout

Dave McGillivray has been the Boston Marathon’s director since 2001. After the race’s postponement, he’s helping with with vaccine rollout.