• Loading stock data...
Friday, May 9, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

NBA All-Star Game Ratings Improve As Game Does the Opposite

  • The game saw a 14% increase after a poor showing in 2023.
  • Multiple alternate broadcasts could have helped improve numbers.
NBA All Star
Trevor Ruszkowski-USA TODAY Sports

Scoring wasn’t the only thing up about Sunday’s NBA All-Star Game. 

A year after record-low viewership last year the game saw a 14% increase in viewership with 5.5 million viewers, and a 20% increase of 11.6 million unique viewers watched the East beat the West, 211–186. 

But how much did the viewership benefit from the setup compared to the game? The 2023 All-Star Game was broadcast on just two networks, TNT and TBS and had 4.6 million viewers. Sunday’s game was available on the same two channels but had multiple alternate broadcasts on TruTV, B/R Sports and was available to stream on Max. The additional broadcasts likely contributed to the spike in viewership. 

Regardless, there is clearly an appetite to watch the game. Commissioner Adam Silver has said repeatedly in recent years that the All-Star Game is broken and has wished for an increased effort from players, only to find himself eating those words. One could not help but notice how Silver struggled to introduce the victorious Eastern Conference squad just over a day after he said he hoped to see more defense. Instead, he saw both teams combine for nearly 400 points. 

Still, clearly, there’s a market for the game despite the quality of the product. The game has traditionally shared the same Sunday as the Daytona 500, which tends to be an afternoon event, but was delayed until Monday due to rain. The All-Star Game also falls on the first Sunday after the Super Bowl and in the evening after the NHL Stadium Series, giving it its own runway for sports fans. While Silver is losing the effort battle, he’s still getting the ratings.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

White Sox

Pope Confirmed White Sox Fan After False Cubs Claims

Pope Leo XIV’s brother confirmed the pontiff is a White Sox fan.
Feb 13, 2018; Las Vegas, NV, USA; Chicago Blackhawks coach Joel Quenneville reacts in the second period of an NHL hockey game against the Vegas Golden Knights at T-Mobile Arena.

Joel Quenneville Back in NHL After Ban for Blackhawks Scandal

The former Chicago coach was banned from the NHL until last year.
Vince McMahon

Vince McMahon Could Have to Turn Over Hush Money Documents in Court

Suing shareholders want to know his “state of mind” during UFC merger.

Featured Today

Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.
Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden.
May 6, 2025

Before the Villanova Knicks, There Were the Kentucky Celtics

Three decades ago, Boston tried its own version of the college-teammate experiment.
Mar 22, 2025; Miami, FL, USA; Joao Fonseca (BRZ) reacts after winning a point against Ugo Humbert (FRA)(not pictured) on day five of the Miami Open at Hard Rock Stadium.
May 6, 2025

João Fonseca Is a Teen Tennis Phenom. His Parents Are Overseeing His..

The Brazilian is forgoing a management team in favor of his parents.
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.

Caitlin Clark Is Still Must-See TV, Even in the WNBA Preseason

Indiana will have 41 regular-season games nationally televised or streamed.
May 4, 2025

Kentucky Derby Sets Ratings, Betting Records Despite Attendance Dip

The crowd of 147,406 at Churchill Downs was down 6% from last year.
May 5, 2025

NBA Misses a Dynasty Duel—but Gains a Star-Making Moment

The Warriors defeated the Rockets in seven games.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
Fubo-TV
May 2, 2025

Fubo Loses Subscribers; Focused on Disney Deal Despite Antitrust Probe

The streaming company plans to debut its planned sports bundle this fall.
Jan 9, 2017; Tampa, FL, USA; ESPN president John Skipper during the 2017 College Football Playoff National Championship Game between the Alabama Crimson Tide and the Clemson Tigers at Raymond James Stadium.
exclusive
May 2, 2025

Former ESPN President John Skipper Leaving Meadowlark Media

Skipper co-founded the company with host Dan Le Batard in 2021.
May 1, 2025

Formula One Courts Bidders As ESPN Exclusivity Laps Out

The motorsports property is in the final year of its ESPN deal.
May 1, 2025

How Larry Collmus Became the Longest-Running Kentucky Derby Caller

Collmus will call his 15th straight Derby on NBC.