Saturday, October 3, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

‘NBA 2K’ Owner Posts $1.4B Quarter, Downgrades Outlook

  • Game revenue was $1.21 billion in Q2 2023, up from $833 million in Q2 2022.
  • Ad revenue hit $175 million, compared to $25.5 million last year.
2K

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Take-Two Interactive is reacting to a downswing in the gaming market by revising its full-year revenue outlook. 

The New York-based company — which owns major video game publishers including Rockstar Games and 2K — generated $1.4 billion in revenue in fiscal Q2 2023, a 62% increase year-over-year that was attributed to 2K’s “NBA 2K22” and “NBA 2K23” titles. 

Take-Two’s outlook adjustment reflects “a cautious view of the current macroeconomic backdrop, particularly in mobile,” according to CEO and chairman Strauss Zelnick.

  • Game revenue was $1.21 billion in Q2 2023, up from $833 million in Q2 2022. 
  • Ad revenue hit $175 million, compared to $25.5 million last year.
  • Full-year revenue — previously projected at $5.8 billion — is now estimated to range between $5.4 billion and $5.5 billion.

In May, the company completed its acquisition of mobile game developer Zynga in a deal valued at $12.7 billion, making Q2 2023 Zynga’s first full quarter under Take-Two. 

Lackluster Profits 

After a surge of interest and spending at the height of the pandemic — the gaming downswing has meant lackluster earnings for tech giants. 

Sony’s Game & Network Services segment posted $4.8 billion in sales for the second quarter ending Sept. 30 — a 12% uptick year-over-year — but reported an operating income of $284 million during the quarter — a 49% drop in profit.

Microsoft generated $50.1 billion in revenue in fiscal Q1 — an 11% increase year-over-year — but its Xbox content and services business saw revenue decrease by 3% during the quarter.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 11, 2025; Portland, Oregon, USA; Portland Trail Blazers forward Kris Murray (24) grabs a rebound during the second half against Golden State Warriors guard Buddy Hield (7) at Moda Center.

The Trail Blazers Are Finally for Sale. The Seahawks Are Not

Jody Allen is mandated to sell her late brother’s sports teams.
Teammates embrace during matchup in The Hundred cricket league

Big Tech CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.
Sundar Pichai

CEOs of Google, Microsoft Team Up in Attempt to Buy Cricket Team

Five Silicon Valley CEOs have come together for a joint ownership bid.

Esports Winter: NBA 2K League Hits Pause Button Amid Industry Decline

The previously high-profile esports league is now effectively on hiatus amid widespread layoffs.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Randy Levine on the Yankees’ $2.6B Apollo Deal and the Protect College Sports Act

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.