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‘NBA 2K’ Owner Posts $1.4B Quarter, Downgrades Outlook

  • Game revenue was $1.21 billion in Q2 2023, up from $833 million in Q2 2022.
  • Ad revenue hit $175 million, compared to $25.5 million last year.
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Writer’s Strike End a Boon for Sports Networks, Agencies

We delve into the potential long-term impact of the five-month strike.
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September 26, 2023 | Podcast
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Take-Two Interactive is reacting to a downswing in the gaming market by revising its full-year revenue outlook. 

The New York-based company — which owns major video game publishers including Rockstar Games and 2Kgenerated $1.4 billion in revenue in fiscal Q2 2023, a 62% increase year-over-year that was attributed to 2K’s “NBA 2K22” and “NBA 2K23” titles. 

Take-Two’s outlook adjustment reflects “a cautious view of the current macroeconomic backdrop, particularly in mobile,” according to CEO and chairman Strauss Zelnick.

  • Game revenue was $1.21 billion in Q2 2023, up from $833 million in Q2 2022. 
  • Ad revenue hit $175 million, compared to $25.5 million last year.
  • Full-year revenue — previously projected at $5.8 billion — is now estimated to range between $5.4 billion and $5.5 billion.

In May, the company completed its acquisition of mobile game developer Zynga in a deal valued at $12.7 billion, making Q2 2023 Zynga’s first full quarter under Take-Two. 

Lackluster Profits 

After a surge of interest and spending at the height of the pandemic — the gaming downswing has meant lackluster earnings for tech giants. 

Sony’s Game & Network Services segment posted $4.8 billion in sales for the second quarter ending Sept. 30 — a 12% uptick year-over-year — but reported an operating income of $284 million during the quarter — a 49% drop in profit.

Microsoft generated $50.1 billion in revenue in fiscal Q1 — an 11% increase year-over-year — but its Xbox content and services business saw revenue decrease by 3% during the quarter.

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