• Loading stock data...
Tuesday, September 16, 2025

Fitness Company Nautilus Considers a Sale

  • Nautilus aims to reach $1 billion in revenue by the end of fiscal 2026.
  • Last month, the company reported first-quarter net sales of $54.8 million.
Nautilus
Nautilus Inc

Fitness equipment company Nautilus is considering a sale of the company as part of a review of strategic alternatives.

Nautilus — maker of gym equipment, exercise bikes, and treadmills as well as the owner of Bowflex and Schwinn indoor cycling bikes — stated the review will “identify opportunities to accelerate the company’s digital transformation … and enhance shareholder value.”

The company aims to reach $1 billion in revenue with 2 million digital members by the end of fiscal 2026. 

  • Nautilus is on pace to reach 500,000 members on its digital fitness platform JRNY by fiscal year-end 2023. 
  • As of June 30, JRNY exceeded 360,000 members.

Last month, the company reported first-quarter net sales of $54.8 million, a 70.3% year-over-year decline but an 11% increase from pre-pandemic Q1FY2020. In the past 12 months, the company’s stock plummeted nearly 84% to a market cap of $52.8 million.

Nautilus doesn’t have a time frame to conclude the board-launched review, which arrives shortly after the company announced board member Anne Saunders would become board chair.

Naut Alone

Nautilus reported multiple record quarters in its last fiscal year, but is now facing tough decisions similar to other connected fitness companies as people return to the gym. 

Peloton, which reported a 28% year-over-year decline in fourth-quarter revenue to $678.7 million, recently announced plans to eliminate nearly 800 jobs. Tonal, which is backed by Serena Williams and LeBron James, announced plans to cut 35% of its workforce in July.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

After Draft-Day Snub and Drama, Sanders to Start Preseason Opener

Multiple injuries mean Sanders gets the nod for the opening preseason game.

US Open Breaks Prize Money Record, Still Leads All Grand Slams

The total 2025 US Open prize money is $85 million.

Former Heat Security Guard Indicted in $2M Memorabilia Scheme

He is accused of stealing more than 400 game-worn jerseys and other memorabilia, prosecutors say.

WNBA Hits Sophie Cunningham With Fine Over Ref Criticism—Again

Cunningham was fined $500 in July for criticizing referees on a TikTok.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With..

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations..

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.