Wednesday, June 17, 2026

NASCAR’s New Media Deals Launch As Michael Jordan’s Lawsuit Looms

NASCAR returns at the Daytona 500. And while the sport has lucrative, new media deals, it’s still dealing with a lawsuit from its most famous team owner. 

Matt Stamey-Imagn Images

The 2025 NASCAR season begins Sunday at the Daytona 500 with a big change, and one major outstanding issue, off the track.

On a positive note, NASCAR is entering the first season of new seven-year, $7.7 billion media-rights deals. On the flip side, the season begins with an unsettled antitrust lawsuit from two teams, including one owned by Michael Jordan.

Also in 2025, NASCAR will race in a new country and launch an in-season tournament as the sport looks to continue its push into the mainstream.

Watch List

Fox will air Sunday’s Daytona 500 as it traditionally does, but the rest of the NASCAR schedule will look a little different on TV this year:

  • Fox or FS1 will carry the season’s first 14 races.
  • Amazon Prime Video makes its Cup Series debut on Memorial Day weekend at the Coca-Cola 600—NASCAR’s longest race. The streamer gets five races.
  • TNT Sports makes its debut around the Atlanta race on June 28, beginning its five-race stretch through July.
  • NBC Sports will air the final 14 races, including the playoffs.

Meanwhile, The CW has taken over rights to the second-tier Xfinity Series, which typically races on Saturdays, and was previously split between Fox Sports and NBC Sports.

Off-Track Drama

As the NASCAR world descends upon Daytona International Speedway, two teams—Jordan’s 23XI Racing and Front Row Motorsports—are beginning the season as uncharted members as their antitrust lawsuit against NASCAR plays out in court. 

Last year, the teams were the only two not to sign NASCAR’s new charter agreement, instead suing the sanctioning body, arguing for a larger share of annual revenue distribution. 23XI Racing driver Tyler Reddick was one of four drivers to make it to the NASCAR Cup Series championship race last season, which was ultimately won by Joey Logano.

The New NASCAR

This summer, NASCAR will hold a Cup Series race outside of the U.S. for the first time in its modern history. Mexico City’s Autódromo Hermanos Rodríguez will host the race June 15.

On June 28 in Atlanta, NASCAR’s debut 32-driver in-season tournament will begin. Over five races, qualified drivers will not only be racing for that event’s trophy but will also be paired head-to-head with another driver, based on seeding determined from finishes in the prior three races.

The in-season tournament winner will take home a $1 million prize.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 11, 2026; Daytona Beach, Florida, USA; NASCAR Cup Series driver Jimmie Johnson (84) during qualifying for the Daytona 500 at Daytona International Speedway. Mandatory Credit: Mike Dinovo-Imagn Images
Exclusive

Jimmie Johnson Joining TNT as NASCAR Analyst

Johnson will make his TNT debut on June 28.
Soccer Football - FIFA World Cup 2026 - Group H - Spain v Cape Verde - Atlanta Stadium, Atlanta, Georgia, U.S. - June 15, 2026 Spain's Pau Cubarsi misses a chance to score REUTERS/Siphiwe Sibeko
Exclusive

Fox Frustrated by ESPN’s Lack of World Cup Coverage

Fox took over from ESPN as the World Cup rights holder in 2018.

World Cup Opens With Record TV Audiences for Fox, Telemundo

Viewership soared on both English- and Spanish-language platforms.

Featured Today

Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.

U.S. Open Matches Masters As Richest Golf Major With $22.5M Purse

The USGA did not increase the U.S. Open purse last year.
June 16, 2026

Rory McIlroy Questions PGA Tour’s Planned Schedule Overhaul

The tour is targeting 2028 to fully revamp its schedule.
June 16, 2026

Scottie Scheffler Eyes Grand Slam, Tiger’s Career Earnings Record

Scottie Scheffler has won three of the four majors.
Sponsored

Midge Purce Sounds Off on the Trinity Rodman Rule

Midge Purce discusses the Rodman Rule and the future of NWSL.
USGA, Shinnecock Hills Golf Club
June 15, 2026

Shinnecock Ready to Shine As Unofficial U.S. Open Anchor Site

Shinnecock last hosted in the U.S. Open in 2018.
Apr 2, 2026; Portland, Oregon, USA; Tom Dundon, the new owner of the Portland Trail Blazers, before a game between the Portland Trail Blazers and the New Orleans Pelicans at Moda Center. Mandatory Credit: Troy Wayrynen-Imagn Images
June 15, 2026

Tom Dundon Won a Stanley Cup—Now He Needs to Hire an NBA Coach

Dundon bought the Trail Blazers in March.
June 15, 2026

Can the Knicks Get Another Enormous Star Discount?

Karl-Anthony Towns is up next for an extension.
Jun 8, 2026; New York, New York, USA; Director Spike Lee watches courtside during game three of the 2026 NBA Finals between the New York Knicks and San Antonio Spurs at Madison Square Garden. Mandatory Credit: Geoff Burke-Imagn Images
Opinion
June 15, 2026

Knicks’ Championship Rings Should Be for Team—Not Celebrities

Some celebrities believe Spike Lee deserves a championship ring.