• Loading stock data...
Friday, March 27, 2026

NASCAR’s New Media Deals Launch As Michael Jordan’s Lawsuit Looms

NASCAR returns at the Daytona 500. And while the sport has lucrative, new media deals, it’s still dealing with a lawsuit from its most famous team owner. 

Matt Stamey-Imagn Images

The 2025 NASCAR season begins Sunday at the Daytona 500 with a big change, and one major outstanding issue, off the track.

On a positive note, NASCAR is entering the first season of new seven-year, $7.7 billion media-rights deals. On the flip side, the season begins with an unsettled antitrust lawsuit from two teams, including one owned by Michael Jordan.

Also in 2025, NASCAR will race in a new country and launch an in-season tournament as the sport looks to continue its push into the mainstream.

Watch List

Fox will air Sunday’s Daytona 500 as it traditionally does, but the rest of the NASCAR schedule will look a little different on TV this year:

  • Fox or FS1 will carry the season’s first 14 races.
  • Amazon Prime Video makes its Cup Series debut on Memorial Day weekend at the Coca-Cola 600—NASCAR’s longest race. The streamer gets five races.
  • TNT Sports makes its debut around the Atlanta race on June 28, beginning its five-race stretch through July.
  • NBC Sports will air the final 14 races, including the playoffs.

Meanwhile, The CW has taken over rights to the second-tier Xfinity Series, which typically races on Saturdays, and was previously split between Fox Sports and NBC Sports.

Off-Track Drama

As the NASCAR world descends upon Daytona International Speedway, two teams—Jordan’s 23XI Racing and Front Row Motorsports—are beginning the season as uncharted members as their antitrust lawsuit against NASCAR plays out in court. 

Last year, the teams were the only two not to sign NASCAR’s new charter agreement, instead suing the sanctioning body, arguing for a larger share of annual revenue distribution. 23XI Racing driver Tyler Reddick was one of four drivers to make it to the NASCAR Cup Series championship race last season, which was ultimately won by Joey Logano.

The New NASCAR

This summer, NASCAR will hold a Cup Series race outside of the U.S. for the first time in its modern history. Mexico City’s Autódromo Hermanos Rodríguez will host the race June 15.

On June 28 in Atlanta, NASCAR’s debut 32-driver in-season tournament will begin. Over five races, qualified drivers will not only be racing for that event’s trophy but will also be paired head-to-head with another driver, based on seeding determined from finishes in the prior three races.

The in-season tournament winner will take home a $1 million prize.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Max Verstappen Ejects Reporter From Press Conference: ‘Get Out’

Verstappen sits at No. 8 in the drivers’ championship.
Mar 23, 2026; Mesa, Arizona, USA; New York Yankees right fielder Aaron Judge (99) fields the ball against the Chicago Cubs in the third inning at Sloan Park.

MLB Media Strategy Goes National—and Fans Might Get Confused

The league looks to nationalize its media profile more.

NFL-Backed Flag Football Event Draws Sub-650K TV Audience

The Tom Brady-led event draws a relatively low audience.

March Madness Tips Off With Record 9.8M Opening Day Viewers

Games on CBS, TNT, TBS, and truTV were up 6% from last year.

Featured Today

Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Tom Kim and Tiger Woods of Jupiter Links GC laugh during match against Los Angeles Golf Club during the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.

Tiger Woods Boosts TGL Finals With Just Under 1 Million Viewers

ESPN averaged 989,000 viewers for Tuesday’s TGL finale.
March 26, 2026

Florida AG Wants NFL to Suspend Rooney Rule

The Rooney Rule requires teams to interview diverse coaching and executive candidates.
March 26, 2026

MLS Leaders Think New Schedule Will Be ‘Transformative’

MLS teams have struggled to compete on the market for global talent.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
March 25, 2026

Silver: No ‘Discussions Yet’ on Cathy Engelbert’s WNBA Future

It’s not clear whether Engelbert will lead the league next year.
Jan 25, 2026; Seattle, WA, USA; Seattle Seahawks quarterback Sam Darnold (14) passes against the Los Angeles Rams during the first half in the 2026 NFC Championship Game at Lumen Field.
March 25, 2026

NFL Season Start Moves Up to a Wednesday

The league’s new-look schedule for 2026 takes further shape.
March 25, 2026

NFL Plans to Avoid ‘Fail Mary’ Repeat With Replay Safety Net

As the labor situation stalls, the league makes more alternate plans.
March 25, 2026

TGL Season 2 Wraps As Media Rights Talks, Expansion Plans Loom

Los Angeles Golf Club won the SoFi Cup on Tuesday night.