• Loading stock data...
Monday, February 9, 2026

NASCAR’s New Media Deals Launch As Michael Jordan’s Lawsuit Looms

NASCAR returns at the Daytona 500. And while the sport has lucrative, new media deals, it’s still dealing with a lawsuit from its most famous team owner. 

Matt Stamey-Imagn Images

The 2025 NASCAR season begins Sunday at the Daytona 500 with a big change, and one major outstanding issue, off the track.

On a positive note, NASCAR is entering the first season of new seven-year, $7.7 billion media-rights deals. On the flip side, the season begins with an unsettled antitrust lawsuit from two teams, including one owned by Michael Jordan.

Also in 2025, NASCAR will race in a new country and launch an in-season tournament as the sport looks to continue its push into the mainstream.

Watch List

Fox will air Sunday’s Daytona 500 as it traditionally does, but the rest of the NASCAR schedule will look a little different on TV this year:

  • Fox or FS1 will carry the season’s first 14 races.
  • Amazon Prime Video makes its Cup Series debut on Memorial Day weekend at the Coca-Cola 600—NASCAR’s longest race. The streamer gets five races.
  • TNT Sports makes its debut around the Atlanta race on June 28, beginning its five-race stretch through July.
  • NBC Sports will air the final 14 races, including the playoffs.

Meanwhile, The CW has taken over rights to the second-tier Xfinity Series, which typically races on Saturdays, and was previously split between Fox Sports and NBC Sports.

Off-Track Drama

As the NASCAR world descends upon Daytona International Speedway, two teams—Jordan’s 23XI Racing and Front Row Motorsports—are beginning the season as uncharted members as their antitrust lawsuit against NASCAR plays out in court. 

Last year, the teams were the only two not to sign NASCAR’s new charter agreement, instead suing the sanctioning body, arguing for a larger share of annual revenue distribution. 23XI Racing driver Tyler Reddick was one of four drivers to make it to the NASCAR Cup Series championship race last season, which was ultimately won by Joey Logano.

The New NASCAR

This summer, NASCAR will hold a Cup Series race outside of the U.S. for the first time in its modern history. Mexico City’s Autódromo Hermanos Rodríguez will host the race June 15.

On June 28 in Atlanta, NASCAR’s debut 32-driver in-season tournament will begin. Over five races, qualified drivers will not only be racing for that event’s trophy but will also be paired head-to-head with another driver, based on seeding determined from finishes in the prior three races.

The in-season tournament winner will take home a $1 million prize.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bad Bunny Delivers Party, Not Politics, During Super Bowl Halftime

The Puerto Rican superstar does not revisit recent anti-ICE commentary.
Sep 6, 2024; Sao Paulo, Brazil; Peacock broadcasters Jack Collinsworth (left), Tony Dungy (center) and Rodney Harrison during the 2024 NFL Sao Paolo Game at Neo Quimica Arena.

Rodney Harrison Chides Tony Dungy Over Belichick Hall of Fame Snub

Belichick missed getting enshrined in his first year of eligibility.
Dave Portnoy

Dave Portnoy’s Radio Row Un-Banning Is Part of New Barstool Era

Media “is moving towards us. It’s not moving the other way.”
Feb 4, 2026; Chicago, Illinois, USA; UConn Huskies guard Azzi Fudd (35) drives to the basket against DePaul Blue Demons guard Kate Novik (33) during the first half at Wintrust Arena.

College Basketball Ratings Are Soaring Across All Networks

Average viewership for men’s games on Fox is up 69% this season.

Featured Today

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.

Los Angeles Is Preparing for a Very Different Super Bowl in 2027

The Southern California sports market is very different compared to four years ago.
February 8, 2026

Green Day Avoids Politics During Super Bowl LX Pregame Show

The veteran band leaves politics out of the Super Bowl LX pregame performance.
February 8, 2026

Super Bowl LX Ends With Seahawks on Top—and at Crossroads

The Seahawks claim their second Super Bowl title in franchise history.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
February 7, 2026

3 Big Topics From Super Bowl Week: Belichick, Tisch, 18th Game

Three hot-button topics kept coming up: Belichick, Tisch, and an 18th game.
exclusive
February 7, 2026

WNBA Owners Make Small Concessions in Latest CBA Proposal

The league’s newest offer includes some housing for players.
Feb 4, 2026; Santa Clara, CA, USA; Seattle Seahawks and New England Patriots helmets at Levi's Stadium.
February 6, 2026

Ticket Prices for Super Bowl LX Steadily Dropping

Low-end, get-in pricing falls another 17% from the beginning of the week.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.