Thursday, April 23, 2026

NASCAR’s New Media Deals Launch As Michael Jordan’s Lawsuit Looms

NASCAR returns at the Daytona 500. And while the sport has lucrative, new media deals, it’s still dealing with a lawsuit from its most famous team owner. 

Matt Stamey-Imagn Images

The 2025 NASCAR season begins Sunday at the Daytona 500 with a big change, and one major outstanding issue, off the track.

On a positive note, NASCAR is entering the first season of new seven-year, $7.7 billion media-rights deals. On the flip side, the season begins with an unsettled antitrust lawsuit from two teams, including one owned by Michael Jordan.

Also in 2025, NASCAR will race in a new country and launch an in-season tournament as the sport looks to continue its push into the mainstream.

Watch List

Fox will air Sunday’s Daytona 500 as it traditionally does, but the rest of the NASCAR schedule will look a little different on TV this year:

  • Fox or FS1 will carry the season’s first 14 races.
  • Amazon Prime Video makes its Cup Series debut on Memorial Day weekend at the Coca-Cola 600—NASCAR’s longest race. The streamer gets five races.
  • TNT Sports makes its debut around the Atlanta race on June 28, beginning its five-race stretch through July.
  • NBC Sports will air the final 14 races, including the playoffs.

Meanwhile, The CW has taken over rights to the second-tier Xfinity Series, which typically races on Saturdays, and was previously split between Fox Sports and NBC Sports.

Off-Track Drama

As the NASCAR world descends upon Daytona International Speedway, two teams—Jordan’s 23XI Racing and Front Row Motorsports—are beginning the season as uncharted members as their antitrust lawsuit against NASCAR plays out in court. 

Last year, the teams were the only two not to sign NASCAR’s new charter agreement, instead suing the sanctioning body, arguing for a larger share of annual revenue distribution. 23XI Racing driver Tyler Reddick was one of four drivers to make it to the NASCAR Cup Series championship race last season, which was ultimately won by Joey Logano.

The New NASCAR

This summer, NASCAR will hold a Cup Series race outside of the U.S. for the first time in its modern history. Mexico City’s Autódromo Hermanos Rodríguez will host the race June 15.

On June 28 in Atlanta, NASCAR’s debut 32-driver in-season tournament will begin. Over five races, qualified drivers will not only be racing for that event’s trophy but will also be paired head-to-head with another driver, based on seeding determined from finishes in the prior three races.

The in-season tournament winner will take home a $1 million prize.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PGA Tour Signature Event Ratings Momentum Slows After 2025 Surge

Four of this year’s eight signature events have already been played.
Apr 15, 2026; Inglewood, California, USA; Golden State Warriors guard Stephen Curry (30) is defended by Los Angeles Clippers guard Bennedict Mathurin (9) as he drives to the basket in the second half during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images

Play-In Tournament Viewership up 18% in Prime Video Debut

Stephen Curry and the Warriors aided the high viewership.
Jan 12, 2026; Pittsburgh, PA, USA; Pittsburgh Steelers head coach Mike Tomlin leaves the field following an AFC Wild Card Round loss to the Houston Texans at Acrisure Stadium. Mandatory Credit: Barry Reeger-Imagn Images

Mike Tomlin Heading to NBC Sports as Studio Analyst

Tomlin was widely considered the top NFL TV free agent.
Apr 20, 2026; New York, New York, USA; Atlanta Hawks forward Jalen Johnson (1) reacts after a basket against New York Knicks guard Mikal Bridges (25) during the fourth quarter of game two of the first round of the 2026 NBA Playoffs at Madison Square Garden. Mandatory Credit: Brad Penner-Imagn Images

NBC, Amazon Make Crucial Scorebug Errors in NBA Postseason

Both blunders involved non-existent timeouts.

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.

NFL Pushes Back As FCC Scrutiny of Media Strategy Grows

The league begins to answer the growing questions coming from Washington.
April 22, 2026

Fever GM: Team Must Think ‘Long Term’ With Clark Payday Incoming

Sophie Cunningham’s comments about her contract raised eyebrows this week.
April 22, 2026

Six NFL Teams Have Multiple First-Round Picks—and Big Questions

Six franchises face big questions on and off the field.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
April 22, 2026

NFL Draft’s Recent No. 1 QB Success Raises Stakes for Raiders

A quarterback is expected to lead the draft for the fourth straight year.
Nelly Korda takes part in the first round of the 2025 CME Group Tour Championships at Tiburon Golf Club at the Ritz Carlton Golf Resort in Naples on Thursday, Nov. 20, 2025.
April 21, 2026

LPGA Season Kicks Off With First Major—and a $60K Plunge Pool

The Chevron Championship tees off Thursday in Houston.
April 21, 2026

NBA Coaching Carousel Could Shake Up College Basketball

Dusty May and Todd Golden could get NBA coaching looks.
April 21, 2026

NWSL Will Add Its 18th Team in Columbus

The league wanted to award another expansion team for 2028 this year.