• Loading stock data...
Thursday, May 29, 2025

NASCAR Heading to South America

  • NASCAR struck a deal with the GT Sprint Race series in Brazil.
  • The 18-race series will be NASCAR’s first in South America.
Shell Sponsored Nascar accelerates ahead of competition
Gary A. Vasquez-USA TODAY Sports

With Formula 1 growing stronger in America, NASCAR is making moves abroad.

The racing series is starting a division in Brazil through an agreement with the GT Sprint Race series. The 10-year-old, 18-race series will be rebranded as the NASCAR Brazil Sprint Race.

  • The series, which will launch next year, will be NASCAR’s first in South America.
  • Brazil joins Mexico, Canada, and Europe in hosting NASCAR series.
  • NASCAR will hold races in 12 countries across three continents next year.

NASCAR is not acquiring the GT Sprint Race as part of the arrangement. The move could appeal to NASCAR sponsors GM and Toyota, who have major business interests in Brazil.

NASCAR broadcasts its races in Brazil through a deal with Band Sports.

Teams Call for Changes

Negotiations between NASCAR and some of its most prominent teams boiled over last month, with team owners telling the media that the current financial model is unsustainable.

Representatives from Hendrick Motorsports, Joe Gibbs Racing, RFK Racing, and 23XI Racing said that they had called for substantial changes, including broader revenue sharing.

Teams earn around 60-80% of their revenue from sponsorships. NASCAR distributes 25% of its media revenue to teams.

NASCAR has sought to reduce costs through its Next Gen car, but the vehicle has raised safety concerns.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA East Finals Delivers Strong TV Ratings, but West Is Struggling

The Knicks and Thunder are both up 3–1 in their conference finals series.
Feb 14, 2024; Kansas City, MO, USA; A general view of the Kansas City Royals 1985 and 2015 World Series championships on the scoreboard at Kauffman Stadium at the Truman Sports Complex.

Chiefs, Royals Stadium Public Funding Standoff Nears Endgame

Missouri legislators will review stadium bonds for the Chiefs and Royals.

WNBA Finds No Proof of Racist Comments at Sky-Fever Game

The Chicago Sky did not respond to a request for comment.

Featured Today

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
May 24, 2025

Indiana Is the Center of the Basketball Universe—Thanks to Both Pro Teams

The Fever and Pacers are thriving at the same time.
Around the Horn - October 26, 2020
May 23, 2025

‘Quirky, Nutty, Bombastic’: 10 ‘Around the Horn’ Faces on Their Top Moments

“A quirky, nutty, bombastic, mostly wrong, sometimes right, crazy sports family.”

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.
February 18, 2025

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Teammates embrace during matchup in The Hundred cricket league
February 15, 2025

Google, Microsoft, Adobe CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.