• Loading stock data...
Thursday, February 20, 2025

Naomi Osaka Becomes First Individual Sport Athlete to Sit Out

  • The former world No. 1 tennis player announced she would not play her semifinal match at the Western & Southern Open.
  • Osaka’s decision came amid an avalanche of professional sports strikes set off by the Milwaukee Bucks in response to the police shooting of Jacob Blake.
Robert Deutsch-USA TODAY Sports

Former world No. 1 tennis player Naomi Osaka would not play her semifinal match in the Western & Southern Open Aug. 27, choosing to sit out in protest of police brutality in the United States. 

The Western & Southern Open later paused play on the 27th to “recognize this moment in time,” resuming its tournament on the 28th. In a statement, the USTA, ATP Tour, and WTA said, “as a sport, tennis is collectively taking a stance against racial inequality and social injustice that once again has been thrust to the forefront in the United States.”

Osaka’s decision came amid an avalanche of professional sports strikes set off by the Milwaukee Bucks, who decided to strike following the police shooting of Jacob Blake in Wisconsin Aug. 23. The Bucks did not take the court for their Game 5 playoff matchup against the Orlando Magic, and shortly after, the NBA postponed its remaining slate of games. Within hours, multiple MLB teams — and individual players — decided not to play their scheduled games, as did teams in the WNBA. Five scheduled MLS games were also postponed. 

The 22-year-old Osaka, currently ranked No. 10 in the world, is the first individual sport athlete to sit out of a competition. She was scheduled to play Belgian Elise Mertens.

Osaka — whose father is Haitian and mother is Japanese — has lived in the U.S. since she was 3 years old but represents Japan. She said in a statement posted to Twitter that “before she is an athlete, she is a Black woman,” and that there are “more important matters at hand that need immediate attention, rather than watching [her] play tennis.” 

“I don’t expect anything drastic to happen with me not playing, but if I can get a conversation started in a majority white sport I consider that a step in the right direction,” she wrote. “Watching the continued genocide of Black people at the hand of the police is honestly making me sick to my stomach. I’m exhausted of having a new hashtag pop up every few days and I’m extremely tired of having this same conversation over and over again. When will it ever be enough? #JacobBIake, #BreonnaTaylor, #EIijahMcClain, #GeorgeFloyd”

In an interview with Wall Street Journal Magazine published Aug. 25, Osaka said she had flown to Minneapolis from Los Angeles to join protests following the killing of George Floyd. She also rebuked the idea that athletes should stay out of politics. 

“I hate when random people say athletes shouldn’t get involved with politics and just entertain,” Osaka said. “Firstly, this is a human rights issue. Secondly, what gives you more right to speak than me? By that logic if you work at IKEA you are only allowed to talk about the ‘GRÖNLID?’” 

She also published an essay in Esquire in early July supporting Black Lives Matter and advocating for defunding the police. 

Osaka’s decision to sit out her match will undoubtedly send shock waves throughout the sport of tennis, in which the vast majority of players are white. Notably, the U.S. Tennis Association is currently trying to hire a diversity and inclusion officer and is launching a new social and inclusivity program around the U.S. Open this year.

Osaka earned $37 million between prize money and endorsements between May 2019 and 2020, setting a new record for a female athlete in a single year. Maria Sharapova previously held the record, earning $29.7 million in 2015. Osaka’s portfolio includes an apparel deal with Nike reportedly worth around $10 million, signed last year, that runs through 2025.

Osaka is seen as a valuable endorsement partner, as she has a large following in Japan. Also among her 15 sponsorship agreements are global brands Nissan Motor, cosmetics company Shiseido and her tennis racket provider Yonex.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nike x Skims

Kim Kardashian Is Nike’s Answer to Alo and Lululemon

The new Nike x Skims line will launch in the spring.

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Sept 5 2024; Flushing, NY, USA; Sara Errani and Andrea Vavassori (ITA) with the US Open trophy after beating Donald Young and Taylor Townsend (USA) in the Mixed Doubles Final on day eleven of the 2024 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center.

US Open Mixed Doubles Changes Spark Mixed Reactions

Shorter sets, quintupled prize purses, mixed response from players.

Featured Today

Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.

Inside the Push for the NHL’s Next Era of International Competition

Players have been clamoring, and the league is all in.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
Feb 18, 2024; Indianapolis, Indiana, USA; Eastern Conference guard Damian Lillard (0) of the Milwaukee Bucks reacts after a play during the second half of the 73rd NBA All Star game at Gainbridge Fieldhouse.
February 15, 2025

The NBA’s Latest Attempt To Solve the All-Star Game Conundrum

A new mini-tournament on a lame-duck network may not solve the problem.
Jan 9, 2025; Pittsburgh, Pennsylvania, USA; Edmonton Oilers center Connor McDavid (97) checks Pittsburgh Penguins center Sidney Crosby (87) during the third period at PPG Paints Arena
February 11, 2025

‘Important’ 4 Nations Face-Off Can Be NHL’s All-Star Antidote

“The stars have been lobbying the league for an event like this.”
Feb 12, 2025; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) dunks against the Miami Heat during the second half at Paycom Center.

Why Shai Gilgeous-Alexander Dropped His Agent

The Thunder star dropped the Wasserman Group as his representation.
February 18, 2025

‘Mind-Boggling’: Marina Mabrey’s Agent Rips Connecticut Sun

The agent slammed the team’s decision in the context of “women’s empowerment.”
Feb 19, 2025; Kansas City, Kansas, USA; Inter Miami forward Lionel Messi (10) controls the ball around Sporting Kansas City midfielder Memo Rodriguez (8) during the first half at Children's Mercy Park.
February 20, 2025

In Questionable Move, Concacaf Referee Asks Messi for Jersey

Messi gifted his jersey to referee Marco Antonio Ortiz Nava.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
February 18, 2025

Joe Mixon Wins Appeal of NFL Fine for Criticizing Refs

Mixon was fined $25,000—initially for something someone else said.
February 18, 2025

Several NBA All-Stars Support One-on-One Competition: “Hell Yeah” 

Respondents included Anthony Edwards, Kyrie Irving, and Giannis Antetokounmpo.
February 18, 2025

Scott Boras Calls Out MLB Owners As Vlad Guerrero Jr. Faces Free..

Boras and Guerrero Jr. are among those looking for bigger spending by teams.
February 18, 2025

If Cooper Flagg Really Returned to Duke, He Could Delay a $400M..

Flagg is the projected No. 1 pick in the 2025 NBA Draft.