• Loading stock data...
Wednesday, December 11, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

Naomi Osaka Adds Second Nike Collection To Massive Portfolio

Geoff Burke-USA TODAY Sports, Nike/Design: Alex Brooks

If it feels like Naomi Osaka is everywhere, that’s because she is.

As more brands rush to work with her, the world’s highest-paid female athlete is sharpening her design skills with a second Nike capsule collection.

The collection includes both on-court and off-court apparel — and is a part of Osaka’s reported $10 million-per-year deal with the brand. Osaka also helps with the North Carolina Courage’s design decisions as a co-owner of the women’s soccer team.

The four-time Grand Slam champion has partnered with at least 18 brands including Beats, Levi’s, Louis Vuitton, Hyperice, and bareMinerals, among several other big names.

Giving back is often a key feature of Osaka’s partnerships:

  • She founded an academy with Nike to introduce young women to sports.
  • She joined a judging panel with Louis Vuitton to spotlight an emerging fashion designer.
  • Partnered with Basic Space to sell masks designed by her sister, with proceeds going to UNICEF
  • Created a signature bowl at Sweetgreen — proceeds from all bowls sold on May 26 will support Asian-American-Pacific Islander organizations.

The 2021 Met Gala Costume Institute co-chair also added CEO to her resume after launching Kinlo, a skin care line made for melanated skin tones, produced with GoDaddy.

Between May 2019 and May 2020, Osaka made $37.4 million in endorsements and tournament prizes, according to Forbes. 

“You can practically hear brand managers thinking: ‘She is absolutely the right person to sponsor, right now,’” brand consultant Cindy Callop told the New York Times.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sponsored

Racing Forward: How SailGP is Redefining High-Performance Sailing and Championing Gender Equality

SailGP is redefining high-performance sailing through their bold commitment to gender equality and their Women’s Performance Program.
Feb 11, 2024; Paradise, Nevada, USA; Elon Musk looks on before Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs at Allegiant Stadium.

Can Elon Musk’s X Fix Its Rampant Fake Sports News Problem?

Little is known about how X will enforce its new policy aimed at parody accounts.
A line of Black Friday shoppers streams into the Nike Store at Tanger Outlets in Pooler.

Sportswear Giants Are Ready for Trump’s Tariffs This Time Around

Retailers cut their exposure to China when Trump imposed tariffs in 2018.
Oct 1, 2024; Brooklyn, New York, USA; Las Vegas Aces guard Kelsey Plum (10) drives past New York Liberty forwards Kayla Thornton (5) and Betnijah Laney-Hamilton (44) during game two of the 2024 WNBA Semi-finals at Barclays Center.

Kelsey Plum Backs Out of Unrivaled

She’s skipping the new league’s season, along with Caitlin Clark.

Featured Today

Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
Caitlin Clark

Caitlin Clark Is Next Up for Taylor Swift With the Eras Tour..

Swift told Clark she and Travis Kelce want to watch the Fever.
December 8, 2024

Juan Soto Agrees to Groundbreaking $765 Million Mets Deal

Unlike Ohtani’s Dodgers deal, the Soto contract reportedly contains no deferred money.
Aaron Rodgers
December 9, 2024

A Jets–Aaron Rodgers Divorce Could Get Expensive

The Jets could end up with $49 million or more in dead money.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 26, 2024; Los Angeles, California, USA; New York Yankees outfielder Juan Soto (22) reacts after hitting a home run against the Los Angeles Dodgers in the third inning for game two of the 2024 MLB World Series at Dodger Stadium.
December 8, 2024

Juan Soto’s $700M Question Looms Over MLB Winter Meetings

Soto, Hall of Fame picks, and the draft lottery highlight the gathering.
Luis Severino
December 5, 2024

Mere $67 Million for Pitcher Is Largest Deal in A’s History 

Severino had a strong season with the Mets after a tough 2023.
Jewell Loyd
December 5, 2024

Jewell Loyd Asks Out of Storm After Investigation Finds No Wrongdoing

Loyd reportedly filed the complaint of harassment and bullying by the coaches.
December 5, 2024

Hamilton’s Mercedes Era Ends in F1 Finale Amid Rising Tensions, Drama

Hamilton delivered eight constructors’ and six drivers’ championships for Mercedes.