Tuesday December 5, 2023

Naomi Osaka Adds Second Nike Collection To Massive Portfolio

Geoff Burke-USA TODAY Sports, Nike/Design: Alex Brooks
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If it feels like Naomi Osaka is everywhere, that’s because she is.

As more brands rush to work with her, the world’s highest-paid female athlete is sharpening her design skills with a second Nike capsule collection.

The collection includes both on-court and off-court apparel — and is a part of Osaka’s reported $10 million-per-year deal with the brand. Osaka also helps with the North Carolina Courage’s design decisions as a co-owner of the women’s soccer team.

The four-time Grand Slam champion has partnered with at least 18 brands including Beats, Levi’s, Louis Vuitton, Hyperice, and bareMinerals, among several other big names.

Giving back is often a key feature of Osaka’s partnerships:

  • She founded an academy with Nike to introduce young women to sports.
  • She joined a judging panel with Louis Vuitton to spotlight an emerging fashion designer.
  • Partnered with Basic Space to sell masks designed by her sister, with proceeds going to UNICEF
  • Created a signature bowl at Sweetgreen — proceeds from all bowls sold on May 26 will support Asian-American-Pacific Islander organizations.

The 2021 Met Gala Costume Institute co-chair also added CEO to her resume after launching Kinlo, a skin care line made for melanated skin tones, produced with GoDaddy.

Between May 2019 and May 2020, Osaka made $37.4 million in endorsements and tournament prizes, according to Forbes. 

“You can practically hear brand managers thinking: ‘She is absolutely the right person to sponsor, right now,’” brand consultant Cindy Callop told the New York Times.

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