• Loading stock data...
Saturday, July 12, 2025

MLB Normalcy In 2022?

Dodgers co-owner Todd Boehly said MLB could be back to normal by 2022. By March, the Dodgers and the league hope to have a better idea of vaccination and testing protocols to get fans back in the stands at ballparks.

MLB estimates that 40% of revenue comes from tickets and concessions. California announced Oct. 20 that the state’s professional sports teams would be able to sell tickets to 20% of capacity if their county is in the orange tier, which means moderate spread of the virus, and 25% of capacity if the county is in the yellow tier, which means minimal spread. Los Angeles county has not yet reached those tiers.

Local safety protocols will determine fan attendance, but with games expected to be played, MLB should keep its estimated $1.7 billion in annual TV revenue. There’s no expectation that the values of MLB teams will decrease in the long term.

In Other Baseball News

Rawlings Sporting Goods, Inc. has entered into a definitive agreement to acquire competitor Easton Diamond Sports. Rawlings is owned by MLB and Seidler Equity Partners, whose chief owner is Peter Seidler, the managing partner of the San Diego Padres.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Inside Amazon Prime Video’s Plan to Own Black Friday—With Football

Prime has ambitious production plans for the Raiders-Chiefs matchup.

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.

Kids Rarely Watch Sports. Execs Are Concerned

The average age for broadcast prime-time NFL viewers is 62.5.
exclusive

Seth Davis Launching Paywalled Hoops Site

The veteran reporter is launching a start-up media company called “Hoops HQ.”

Featured Today

Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
patrick_mahomes

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.