Michigan is nearing the launch of online sports betting in the state and a battle for the market has already started. With approximately 10 million people, several Detroit-based teams in the big four major leagues, and two Big Ten universities, Michigan will be one of the largest legal mobile sports betting markets in the U.S.
What’s at stake: Projections suggest Michigan could generate as much as $8 billion in bets annually, resulting in $500 million in operator revenue and $40 million for the state. Physical sportsbooks opened in March and the state has handled $95.9 million in wagers to date.
- New Jersey: 8.9 million people; $803 million bet in October.
- Pennsylvania: 12.8 million people; $525.8 million bet in October.
- Illinois: 12.6 million people; $305 million bet in September.
Big players line up: Major betting operators ranging from Barstool Sportsbook to William Hill are expected to try to get a piece of the action once the Michigan Gaming Control Board gives final approval.
Some, like BetMGM, already have brand relevance in the market thanks to an MGM Grand Casino in Detroit. Others like DraftKings and FanDuel have looked to partnerships with local pro teams to plant their flag — they are both official betting partners of the Pistons.