• Loading stock data...
Sunday, January 18, 2026

Why Michael Johnson’s $30 Million Track League Won’t Have Any Safety Pins

  • Johnson is trying to get top athletes to compete more outside of the Olympics and world championships.
  • He’s already signed Sydney McLaughlin-Levrone to the league.
Grand Slam Track

Michael Johnson’s new track league, formally launched this week and debuting next spring, addresses several major issues in the sport. Grand Slam Track also tackles one very small one. Sprinters and runners competing in the league won’t pin paper bibs to their jersey tops, eliminating a long-loathed anachronism.

Athletes have long complained about bibs, which look out of place in professional sports and, more important, take up potentially coveted real estate on a jersey for a sponsor. Last year, Johnson ripped into bibs. “When an athlete is trying to focus on performing at their best, the bibs are a distraction,” he said. “The fastest, most efficient athletes in the world are competing with a piece of paper safety-pinned on. It just reeks of amateurism.” Now he’s made good on his word.

He has at least one athlete firmly on his side. U.S. sprinter/hurdler Rai Benjamin, who took silver in the 400-meter hurdles at the last Olympics, has long crusaded against bibs, even refusing to wear one at several meets this year. “I’m not wearing that thing,” Benjamin said at a meet earlier this year. “It’s a waste of money and the uniform looks too good to wear a bib …”

Johnson, the iconic Olympic sprinter and gold medalist, is starting this league after years of blasting track’s hidebound structure, whether as an agent or a commentator for the BBC. Track has a longstanding issue with getting its biggest stars to compete against one another outside of the Olympics and world championships.

“The objective here with Grand Slam Track is to provide that sort of head-to-head competition, that drama, the stakes, and tell those stories around all of that compelling drama as well—four times a year,” Johnson told The Wall Street Journal.

To affirm their commitment, Johnson is signing athletes to contracts and rewarding them with prize money to incentive performance. He’s already signed Sydney McLaughlin-Levrone, the 24-year-old hurdler and two-time Olympic gold medalist, who is perhaps the sport’s’ biggest star—and its most notorious for barely racing. She’s competed sparingly outside of the United States since 2019.  McLaughlin-Levrone and 47 other athletes will be paid a salary, while another 48 will be invited to compete on a per-meet basis. 

Athletes are required to race in two events at the three-day events, and there are six group events for men and women. The winner of each will collect $100,000, while the eighth-place finish will get $10,000. The Diamond League, track’s best-known professional series, pays winners just $10,000. 

The league has already raised $30 million, most of which came from Winners Alliance, which was founded in 2022 to partner with athletes on sponsorship and content investments, among other options, and has already worked with Novak Djokovic’s Professional Tennis Players Association and is backed by the likes of hedge fund giants such as Bill Ackman. 

In addition to safety pins, Johnson is eliminating field events from the league completely. It also won’t have a shoe/apparel sponsor to avoid the “appearance of bias.” The league’s first event is scheduled for Los Angeles in April 2025, while the other three locations are still being determined. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Trump Vows to ‘Protect’ Army-Navy Game Amid CFP Expansion Talks

Trump vows an executive order giving Army-Navy an exclusive broadcast window.
City of Gary, Ind./ Bears

Battle for Bears Stadium Heats Up With Gary, Indiana, Proposal

Illinois and Indiana each amplify their efforts to land the NFL team.

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
exclusive

WNBA Exploring Buying Back 16% Stake Sold in 2022

The league sold the $75 million stake when it badly needed capital.

Featured Today

Tulsa Portal House

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Apr 12, 2025; Augusta, Georgia, USA; Fans cheer for Bryson DeChambeau on the no. 18 green during the third round of the Masters Tournament at Augusta National Golf Club

SeatGeek Is First Reseller to Drop Masters Tickets After Crackdown

Last year, ticket resellers were hit hard by Augusta National.
Dec 16, 2025; Las Vegas, Nevada, USA; NBA commissioner Adam Silver attends the Emirates NBA Cup Final between the New York Knicks and the San Antonio Spurs at T-Mobile Arena.
January 15, 2026

Silver Says NBA Europe Won’t Be ‘Viable Commercial Enterprise’ for a While

He also addressed EuroLeague’s legal warning, saying a clash is not “inevitable.”
Jan 25, 2012; Melbourne, AUSTRALIA; A general view of Rod Laver Arena during the match between Novak Djokovic (SRB) and David Ferrer (ESP) on day ten of the 2012 Australian Open at Melbourne Park.
January 15, 2026

Australian Open’s Rising Popularity Also Brings Growing Pains

As attendance soars at the tennis major, so have fan complaints.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Jan 14, 2026; Inglewood, California, USA; Los Angeles Clippers forward Kawhi Leonard (2) shoots over Washington Wizards forward Kyshawn George (18) in the first half at Intuit Dome.
January 15, 2026

Clippers Suddenly NBA’s Hottest Team As Cap Investigation Continues

The Clippers have the NBA’s best record since Christmas.
Fiebich
January 15, 2026

Project B Tokyo Stop Could Conflict With Proposed WNBA Start Date

The WNBA is seeking a much earlier start in CBA negotiations.
January 15, 2026

Alex Morgan Leads Investor Group for Women’s Indoor Golf League

The former USWNT soccer star is expanding her sports portfolio.
Bryson
exclusive
January 15, 2026

NFL, PGA Tour Won’t Let Players Endorse Prediction Markets

The leagues aren’t swayed by Kalshi’s deal with Bryson DeChambeau.