• Loading stock data...
Friday, January 30, 2026

Why Michael Johnson’s $30 Million Track League Won’t Have Any Safety Pins

  • Johnson is trying to get top athletes to compete more outside of the Olympics and world championships.
  • He’s already signed Sydney McLaughlin-Levrone to the league.
Grand Slam Track

Michael Johnson’s new track league, formally launched this week and debuting next spring, addresses several major issues in the sport. Grand Slam Track also tackles one very small one. Sprinters and runners competing in the league won’t pin paper bibs to their jersey tops, eliminating a long-loathed anachronism.

Athletes have long complained about bibs, which look out of place in professional sports and, more important, take up potentially coveted real estate on a jersey for a sponsor. Last year, Johnson ripped into bibs. “When an athlete is trying to focus on performing at their best, the bibs are a distraction,” he said. “The fastest, most efficient athletes in the world are competing with a piece of paper safety-pinned on. It just reeks of amateurism.” Now he’s made good on his word.

He has at least one athlete firmly on his side. U.S. sprinter/hurdler Rai Benjamin, who took silver in the 400-meter hurdles at the last Olympics, has long crusaded against bibs, even refusing to wear one at several meets this year. “I’m not wearing that thing,” Benjamin said at a meet earlier this year. “It’s a waste of money and the uniform looks too good to wear a bib …”

Johnson, the iconic Olympic sprinter and gold medalist, is starting this league after years of blasting track’s hidebound structure, whether as an agent or a commentator for the BBC. Track has a longstanding issue with getting its biggest stars to compete against one another outside of the Olympics and world championships.

“The objective here with Grand Slam Track is to provide that sort of head-to-head competition, that drama, the stakes, and tell those stories around all of that compelling drama as well—four times a year,” Johnson told The Wall Street Journal.

To affirm their commitment, Johnson is signing athletes to contracts and rewarding them with prize money to incentive performance. He’s already signed Sydney McLaughlin-Levrone, the 24-year-old hurdler and two-time Olympic gold medalist, who is perhaps the sport’s’ biggest star—and its most notorious for barely racing. She’s competed sparingly outside of the United States since 2019.  McLaughlin-Levrone and 47 other athletes will be paid a salary, while another 48 will be invited to compete on a per-meet basis. 

Athletes are required to race in two events at the three-day events, and there are six group events for men and women. The winner of each will collect $100,000, while the eighth-place finish will get $10,000. The Diamond League, track’s best-known professional series, pays winners just $10,000. 

The league has already raised $30 million, most of which came from Winners Alliance, which was founded in 2022 to partner with athletes on sponsorship and content investments, among other options, and has already worked with Novak Djokovic’s Professional Tennis Players Association and is backed by the likes of hedge fund giants such as Bill Ackman. 

In addition to safety pins, Johnson is eliminating field events from the league completely. It also won’t have a shoe/apparel sponsor to avoid the “appearance of bias.” The league’s first event is scheduled for Los Angeles in April 2025, while the other three locations are still being determined. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
Jan 4, 2026; Minneapolis, Minnesota, USA; Minnesota Vikings safety Harrison Smith (22) teammates greet him on the sideline against the Green Bay Packers during the fourth quarter at U.S. Bank Stadium.

NFL Coach and GM Cycle Bleeding Into Super Bowl Week

The Vikings fired GM Kwesi Adofo-Mensah Friday.
exclusive
January 30, 2026

WNBA Union Leader Says CBA Talks Not ‘Constructive’

The sides have not met for a full bargaining session this year.
January 30, 2026

New UFL Investor Mike Repole Still Believes in Spring Football

Repole thinks recognizable coaches will draw NFL fans.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Jan 17, 2026; Seattle, WA, USA; NFL Commissioner is Roger Goodell walks on the field prior to a game between the Seattle Seahawks and the San Francisco 49ers in an NFC Divisional Round game at Lumen Field.
exclusive
January 29, 2026

NFL Won’t Allow Prediction-Market Super Bowl Commercials

Prediction markets are everywhere. But they won’t be on the Super Bowl broadcast.
exclusive
January 29, 2026

League One Volleyball Hires Ex-Nike Exec As First Commissioner

Sandra Idehen takes over the women’s league this week.
January 27, 2026

Grand Slam Track Made Just $1.8M While Racking Up $40M in Debt

New filings show the most complete picture of the bankrupt league.
Dec 6, 2025; Fort Lauderdale, Florida, USA; Vancouver Whitecaps FC forward Brian White (24) controls the ball defended by Inter Miami defender Maximiliano Falcon (37) in the first half during the 2025 MLS Cup at Chase Stadium.
January 26, 2026

MLS Jumps Into Prediction Markets With Polymarket Deal

It joins the NHL in embracing the controversial prediction-market industry.