Wednesday, August 5, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Why Michael Johnson’s $30 Million Track League Won’t Have Any Safety Pins

  • Johnson is trying to get top athletes to compete more outside of the Olympics and world championships.
  • He’s already signed Sydney McLaughlin-Levrone to the league.
Grand Slam Track

Michael Johnson’s new track league, formally launched this week and debuting next spring, addresses several major issues in the sport. Grand Slam Track also tackles one very small one. Sprinters and runners competing in the league won’t pin paper bibs to their jersey tops, eliminating a long-loathed anachronism.

Athletes have long complained about bibs, which look out of place in professional sports and, more important, take up potentially coveted real estate on a jersey for a sponsor. Last year, Johnson ripped into bibs. “When an athlete is trying to focus on performing at their best, the bibs are a distraction,” he said. “The fastest, most efficient athletes in the world are competing with a piece of paper safety-pinned on. It just reeks of amateurism.” Now he’s made good on his word.

He has at least one athlete firmly on his side. U.S. sprinter/hurdler Rai Benjamin, who took silver in the 400-meter hurdles at the last Olympics, has long crusaded against bibs, even refusing to wear one at several meets this year. “I’m not wearing that thing,” Benjamin said at a meet earlier this year. “It’s a waste of money and the uniform looks too good to wear a bib …”

Johnson, the iconic Olympic sprinter and gold medalist, is starting this league after years of blasting track’s hidebound structure, whether as an agent or a commentator for the BBC. Track has a longstanding issue with getting its biggest stars to compete against one another outside of the Olympics and world championships.

“The objective here with Grand Slam Track is to provide that sort of head-to-head competition, that drama, the stakes, and tell those stories around all of that compelling drama as well—four times a year,” Johnson told The Wall Street Journal.

To affirm their commitment, Johnson is signing athletes to contracts and rewarding them with prize money to incentive performance. He’s already signed Sydney McLaughlin-Levrone, the 24-year-old hurdler and two-time Olympic gold medalist, who is perhaps the sport’s’ biggest star—and its most notorious for barely racing. She’s competed sparingly outside of the United States since 2019.  McLaughlin-Levrone and 47 other athletes will be paid a salary, while another 48 will be invited to compete on a per-meet basis. 

Athletes are required to race in two events at the three-day events, and there are six group events for men and women. The winner of each will collect $100,000, while the eighth-place finish will get $10,000. The Diamond League, track’s best-known professional series, pays winners just $10,000. 

The league has already raised $30 million, most of which came from Winners Alliance, which was founded in 2022 to partner with athletes on sponsorship and content investments, among other options, and has already worked with Novak Djokovic’s Professional Tennis Players Association and is backed by the likes of hedge fund giants such as Bill Ackman. 

In addition to safety pins, Johnson is eliminating field events from the league completely. It also won’t have a shoe/apparel sponsor to avoid the “appearance of bias.” The league’s first event is scheduled for Los Angeles in April 2025, while the other three locations are still being determined. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

LIV Golf Says New Lead Investor Signed, but Big Questions Remain

LIV had been seeking to raise as much as $350 million.
FILE PHOTO: Disney+ logo is seen in this illustration taken August 5, 2025.

Disney Sells Out of Super Bowl LXI Ad Inventory

ESPN parent company Disney exhausted its inventory on an earlier schedule.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
podcast thumbnail mobile
Front Office Sports Today

8/5/26 – UFC Freedom 250’s $30M Loss, Bijan’s Record Deal, Infantino Losing Support

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Sep 13, 2024; New York, New York, USA; United States chief executive officer and secretary general JT Batson talks to the media during a press conference introducing Mauricio Pochettino (not pictured) as the new head coach for the United States men's national team at Warner Bros. Discovery Hudson Center. Mandatory Credit: Lucas Boland-Imagn Images
August 4, 2026

U.S. Soccer CEO Dodges Questions on Infantino Support

JT Batson deferred broader questions about Infantino to a September board meeting.
August 4, 2026

6 Takeaways From Larry Berg’s Introduction As MLS Commissioner

Berg told FOS that media revenue is “uncapped upside.”
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Golf - LIV Golf - Korea - Asiad Country Club, Busan, South Korea - May 31, 2026 Ripper GC's Cameron Smith in action during the fourth round
August 4, 2026

Australian LIV Players Lament Possibility of League Folding

LIV New York is being played this week at Trump Bedminster.
Jul 12, 2026; Baltimore, Maryland, USA; Baltimore Orioles catcher Adley Rutschman (35) waives to the fans before a game against the Kansas City Royals at Oriole Park at Camden Yards. Mandatory Credit: Daniel Kucin Jr.-Imagn Images
August 4, 2026

Red Sox Turnaround Fuels Rutschman Blockbuster

The Red Sox continue their surge as the Orioles’ attempted turnaround fizzles.
August 3, 2026

UFC’s White House Event Lost $30M, but Business Kept Growing

The business grew despite red ink from the June showcase.
August 3, 2026

MLS Taps Private Equity Veteran As Next Commissioner

Don Garber had led the league since 1999.