Thursday, September 17, 2026

Why Michael Johnson’s $30 Million Track League Won’t Have Any Safety Pins

  • Johnson is trying to get top athletes to compete more outside of the Olympics and world championships.
  • He’s already signed Sydney McLaughlin-Levrone to the league.
Grand Slam Track

Michael Johnson’s new track league, formally launched this week and debuting next spring, addresses several major issues in the sport. Grand Slam Track also tackles one very small one. Sprinters and runners competing in the league won’t pin paper bibs to their jersey tops, eliminating a long-loathed anachronism.

Athletes have long complained about bibs, which look out of place in professional sports and, more important, take up potentially coveted real estate on a jersey for a sponsor. Last year, Johnson ripped into bibs. “When an athlete is trying to focus on performing at their best, the bibs are a distraction,” he said. “The fastest, most efficient athletes in the world are competing with a piece of paper safety-pinned on. It just reeks of amateurism.” Now he’s made good on his word.

He has at least one athlete firmly on his side. U.S. sprinter/hurdler Rai Benjamin, who took silver in the 400-meter hurdles at the last Olympics, has long crusaded against bibs, even refusing to wear one at several meets this year. “I’m not wearing that thing,” Benjamin said at a meet earlier this year. “It’s a waste of money and the uniform looks too good to wear a bib …”

Johnson, the iconic Olympic sprinter and gold medalist, is starting this league after years of blasting track’s hidebound structure, whether as an agent or a commentator for the BBC. Track has a longstanding issue with getting its biggest stars to compete against one another outside of the Olympics and world championships.

“The objective here with Grand Slam Track is to provide that sort of head-to-head competition, that drama, the stakes, and tell those stories around all of that compelling drama as well—four times a year,” Johnson told The Wall Street Journal.

To affirm their commitment, Johnson is signing athletes to contracts and rewarding them with prize money to incentive performance. He’s already signed Sydney McLaughlin-Levrone, the 24-year-old hurdler and two-time Olympic gold medalist, who is perhaps the sport’s’ biggest star—and its most notorious for barely racing. She’s competed sparingly outside of the United States since 2019.  McLaughlin-Levrone and 47 other athletes will be paid a salary, while another 48 will be invited to compete on a per-meet basis. 

Athletes are required to race in two events at the three-day events, and there are six group events for men and women. The winner of each will collect $100,000, while the eighth-place finish will get $10,000. The Diamond League, track’s best-known professional series, pays winners just $10,000. 

The league has already raised $30 million, most of which came from Winners Alliance, which was founded in 2022 to partner with athletes on sponsorship and content investments, among other options, and has already worked with Novak Djokovic’s Professional Tennis Players Association and is backed by the likes of hedge fund giants such as Bill Ackman. 

In addition to safety pins, Johnson is eliminating field events from the league completely. It also won’t have a shoe/apparel sponsor to avoid the “appearance of bias.” The league’s first event is scheduled for Los Angeles in April 2025, while the other three locations are still being determined. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Exclusive

LeBron James Polymarket Deal Worth $15 Million a Year

James is not an investor in Polymarket, just an endorser.

NFL Blocks Teams From Signing ex-LSU Players

Dae’Quan Wright’s agent says the tight end is exploring his legal options.
Texas Longhorns quarterback Arch Manning (16) looks to throw over Ohio State Buckeyes linebacker Payton Pierce (26) during the NCAA football game at Darrell K Royal–Texas Memorial Stadium in Austin, Texas on Sept. 12, 2026. Texas won 24-23.

CFB Viewership Off to Hot Start After Texas–Ohio State Thriller

ABC averaged nearly 14 million viewers Saturday night.
Ndamukong Suh

Ndamukong Suh: ‘I Don’t Necessarily Agree’ With PE in Youth Sports

“They’re always gonna be looking for those returns.”
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Ndamukong Suh & Jay Williams on the Business of Life After Sports

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”

ESPN Draws 23.2M Viewers for Week 1 of ‘Monday Night Football’

It’s the third-most-watched game of all 362 ESPN MNF broadcasts.
September 15, 2026

Networks Get Mixed Results With Week 1 NFL Viewership

CBS sees some viewership attrition, while NBC rebounded Sunday night.
September 16, 2026

WTA Finals Moving to Charlotte in 2027 As U.S. Push Continues

The 2026 WTA Finals will be played at Indian Wells.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver during the 2026 NBA draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images
September 15, 2026

Adam Silver: It Would Be a ‘Failure’ If Trail Blazers Left Portland

Silver spoke after the NBA Board of Governors meetings in New York.
September 15, 2026

PGA’s 2028 Changes Include Money Exemption—but No LIV Pathway

The top 50 members on the Tour’s career money list are eligible.
Jan 29, 2026; Detroit, Michigan, USA; Washington Capitals right wing Ryan Leonard (9) gets set during a face off in the first period against the Detroit Red Wings at Little Caesars Arena
September 15, 2026

NHL’s Eleventh-Hour Scramble to Lock In 8-Year Deals

Teams are pushing to sign players to max-length contracts before terms drop.
September 15, 2026

Gotham FC Co-Owner Supports Both ‘Rodman Rule’ and Salary Cap

Carolyn Tisch Blodgett emphasized the importance of star power and parity.