• Loading stock data...
Saturday, August 30, 2025
The biggest names in sports media. All in one room. Get your ticket now!

Mercury 13 Aims To Revolutionize Women’s Soccer With $100M Backing

  • New investment vehicle looks to capitalize on surging interest in women’s soccer
  • Initial focus for the company will be outside the U.S.
OneFootball
Gloria

Mirroring fast-growing investor enthusiasm for the WNBA and NWSL, a new group is looking to acquire women’s soccer clubs around the world.

The newly formed Mercury 13 will represent one of the first multi-club soccer ownership entities existing entirely outside the men’s game. Mercury 13 will begin with $100 million raised from European family offices and former pro soccer players.

The company — named for a group of female pilots who weren’t allowed to join NASA’s astronaut program — will be led by Victoire Cogevina Reynal, a longtime advocate for gender equity in soccer and a current VP at media company OneFootball. The group is nearing several potential deals in Europe, Bloomberg reported. 

Mercury 13 will pursue controlling stakes in teams outside of the U.S., where it sees franchise prices escalating too quickly. Recently, the Chicago Red Stars were sold in a deal worth up to $35.5 million, and the Chicago Sky took in new investors at a $85 million valuation. 

Similar Strategies

The model for Mercury 13 mirrors several investment entities that have invested broadly in men’s soccer, including 777 Partners and Eagle Football Holdings. 

Though not as common elsewhere in U.S. sports, the structure offers a means to achieve cost savings and larger revenue opportunities spanning multiple clubs and pave the way for the seamless sharing of players. However, some critics have alleged that the model curtails competition on and off the field.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

United

Manchester United Knocked Out of Cup by Team With $2.6 Million Payroll

United’s team payroll is almost 100 times larger than Grimsby’s.
Inter Miami bench

Inter Miami Post-Red Card Phone Coaching May Have Been Legal

Javier Mascherano appeared to continue coaching through a call from the stands.

Premier League Sets New Highs: $3.2B Spent, Record U.S. Viewership

The league’s transfer spending beats the rest of Europe’s Big Five combined.

Featured Today

Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.