• Loading stock data...
Saturday, July 20, 2024
Join us this September for Tuned In Request to Attend

Masters Scores Massive 16.3M Viewers on Sunday

  • Sunday's final round was the most-watched golf event on any network in five years.
  • The last round scored over 12.1 million viewers.
Jon Rahm wins the Masters.
Syndication: Arizona Republic

The Masters’ TV partners seemed to go out of their way to not say the letters L-I-V, but numbers indicate Sunday’s final-round duel between the PGA Tour’s Jon Rahm and LIV Golf’s Brooks Koepka drew massive viewership for CBS Sports.

With rain shortening Saturday’s third round, CBS aired the remainder and final round on Sunday, a 29-hole marathon as Rahm chased down and beat Koepka and fellow LIV Golf superstar Phil Mickelson by four shots.

  • The two rounds generated 16.3 million viewers for CBS — the most-watched golf telecast on any network since the Masters’ 2018 final round averaged 13 million. 
  • CBS’ final-round coverage alone averaged 12.1 million viewers, up 19% vs. last year.
  • Viewership peaked at more than 15 million viewers as Rahm, the PGA Tour’s leading money-winner, slipped on his first Green Jacket.
  • Sunday’s final round was the most-streamed ever on Paramount+, which recorded double-digit growth in households, minutes, and average minute audience over last year’s final round. 
  • CBS also benefited from strong out-of-home viewing on Easter Sunday.
Magnolia Lane at Augusta National Golf Club in Augusta, Ga.

The Masters Controls Everything. Especially Its Own Image.

The secretive private club rules over TV partners with an iron fist.
April 7, 2023

The 2023 Masters was important for LIV, too. Kopeka, Mickelson, and Patrick Reed showed they could trade blows on golf’s biggest stage with the PGA Tour’s Rahm, Scottie Scheffler, and Rory McIlroy (who missed the cut). 

The 52-year-old Mickelson produced some of the biggest crowd roars Sunday as he became the oldest golfer to finish in the Top 5, charging to a closing-round 65. 

Copy Link
Link Copied
Link Copied

What to Read

An artistic rendering of the new proposed Everton stadium in Liverpool.

Déjà Vu: Everton Loses Takeover Bid From U.S. Investor

The Premier League club is back on the hunt for a new owner.

Open Championship CEO Raises Alarm Over Golf’s Financial Future

The Open Championship is offering a record $17 million purse.

A ‘Seismic Shift’ for Women’s Sports: WNBA Lands $2.2 Billion Rights Deal

ESPN, Amazon, and NBC will pay the WNBA $200 million annually.

Braves’ Bold Plans, Political Backdrop Shape All-Star Game Prep

The Braves plan a series of upgrades to Truist Park while looking to avoid dwelling on state politics.
podcast thumbnail mobile
Front Office Sports Today

‘EA Sports College Football 25’: It’s More Than a Game


Featured Today

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.
Apr 15, 2024; Brooklyn, NY, USA; Caitlin Clark poses with WNBA commissioner Cathy Engelbert after being selected with the number one overall pick to the Indiana Fever during the 2024 WNBA Draft at the Brooklyn Academy of Music.
July 16, 2024

Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand

Retailers can’t make women’s sports apparel fast enough.
Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.
July 14, 2024

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.

WBD at a Crossroads: NBA Rights Decision Could Determine Its Future

Financial analysts argue for a large-scale overhaul of the TNT Sports parent company.
July 18, 2024

Just Days to Go: NBA Media-Rights Ball Officially in TNT’s Court

TNT officially has the NBA media deals on its desk.
July 18, 2024

WNBA Appears Set to Extend Season to 44 Games in 2025

The Chicago Sky told season-ticket holders they ‘expect approval’ for change.

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 18, 2024

NBA’s New Money Has Josh Hart Ready to ‘Play Until My Knees Fall Off’

Hart and Jalen Brunson recently appeared on ‘Front Office Sports Today.’
July 17, 2024

What the WNBA’s Windfall Could Mean for Player Salaries

The WNBA could hit its first million-dollar annual salary as soon as 2026.
July 17, 2024

WNBA Strikes It Rich With $2 Billion In Media-Rights Deals

The WNBA’s boom came at a perfect time.
July 16, 2024

Record Soccer Viewership in U.S. Despite Copa América’s Finish

The Euro 2024 final was Fox’s most-watched non–World Cup soccer broadcast ever.