Wednesday, September 23, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Mariners–Blue Jays Game 7 Drama Likely to Drive MLB Ratings Surge

Seattle and Toronto will play one of the most important games in the history of both franchises Monday night. 

Kevin Sousa-Imagn Images

An MLB postseason already rife with drama, and surging viewership, is set for another major chapter Monday night.

The Mariners and Blue Jays will square off in the seventh and deciding game of the American League Championship Series. The winner will face the Dodgers, the National League pennant winners, in the World Series starting Friday, but before that happens, Seattle and Toronto will play one of the most important games in the history of both franchises.

That’s certainly the case for the Mariners. The only MLB club to never reach the World Series, Seattle is attempting to break through an often-difficult history that saw three ALCS losses between 1995 and 2001, and then a 21-year absence from the postseason that set a record for the longest playoff drought among the four major U.S. men’s pro sports leagues. 

The Blue Jays, which entered MLB in 1977 with the Mariners as an expansion franchise, has its own frustrations to overcome. After back-to-back titles in 1992 and 1993, Toronto has not been back to the World Series since, and it has reached the postseason only six times in the 32 years since that last championship, including ALCS losses in 2015 and 2016. 

“I was born ready. I was born ready. And I want it all for this city,” Blue Jays star first baseman Vladimir Guerrero Jr. said on Sportsnet after helping force Game 7 with a home run Sunday night. 

The son of Baseball Hall of Famer Vladimir Guerrero Sr., the younger Guerrero has reached another level this month, hitting .462 in the playoffs and helping affirm the $500 million contract extension he signed with the Blue Jays in April. The pact is the third-largest player deal in MLB history, trailing only those for Shohei Ohtani and Juan Soto. 

Viewership Lift

The deciding game between the Mariners and Blue Jays will likely be a boon for Fox, which is among the MLB rights holders enjoying steady lifts in viewership for the MLB postseason, and not just because of Nielsen’s new Big Data + Panel measurement process.

The wild-card round on ESPN set a record in the four-year history of the current format, while the overall audience for the division round rose 17% to a 14-year high. Initial viewership in the U.S. for the ALCS was tracking more than 30% ahead of last year’s Guardians-Yankees matchup, shown on TNT Sports. 

Tonight’s ALCS Game 7, meanwhile, marks the sixth series of the 2025 postseason to go the full length, following three such elimination games in the wild-card round and two more in the division series. That overall number is a league record, surpassing the five such games played in 2012 and again in 2020.

This field is for validation purposes and should be left unchanged.

Sign up for the
Tuned In Newsletter

Get the latest sports media scoops & insights straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MLB Raises PE Ownership Limit to 20%

The change happened earlier this summer and wasn’t announced.

Ohtani Return Gives MLB, Fox a Boost; Judge Heads to IL

The two MLB superstars reverse their roster status from two weeks ago.
Jul 18, 2026; Boston, Massachusetts, USA; The Boston Red Sox ground crew remove the field tarp after a rain delay before a game against the Tampa Bay Rays at Fenway Park. Mandatory Credit: Eric Canha-Imagn Images

Incoming Nor’easter Could Scramble MLB’s Playoff Seeding Picture

A brutal weather forecast looms over this weekend’s Chicago-Boston series.

‘Team Moms: Baseball’ Cast Hits Back at Critics

A new reality show puts youth baseball front and center.
podcast thumbnail mobile
Front Office Sports Today

9/23/26 – NFL QB Injuries Pile Up, Seahawks’ Scouting Cold War, Aikman’s Contract Limbo

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
Oct 31, 2025; Toronto, Ontario, CAN; Los Angeles Dodgers two-way player Shohei Ohtani (17) and pitcher Yoshinobu Yamamoto (18) and pitcher Roki Sasaki (11) celebrate with the Commissioner's Trophy in the clubhouse after defeating the Toronto Blue Jays in the 2025 MLB World Series at Rogers Centre.

World Series G7 Audience Count Final: 51M Across U.S., Canada, Japan

The average global audience for Game 7 surpassed 51 million viewers.
October 31, 2025

Frozen Frenzy Ratings Climb 20% Despite Scheduling Complaints

The hockey event posts a 20% viewership bump, despite World Series competition.
November 2, 2025

ESPN Still Dark on YouTube TV As ‘MNF’ Looms

ABC and ESPN’s college football slate was blacked out Saturday.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
October 31, 2025

YouTube TV Loses ESPN, ABC Just Before Big Sports Weekend

More than 20 channels go dark on the No. 4 U.S. pay-TV distributor.
Rich Paul
Exclusive
October 31, 2025

Rich Paul, Max Kellerman in Talks for Show With The Ringer

“The Ringer” sold to Spotify in 2020.
Oct 28, 2025; Los Angeles, California, USA; Toronto Blue Jays first baseman Vladimir Guerrero Jr. (27) throws his bat after hitting a two run home run as Los Angeles Dodgers two-way player Shohei Ohtani (17) looks on during the third inning of game four of the 2025 MLB World Series at Dodger Stadium.
October 30, 2025

World Series Game 5: Largest Jays Audience Ever on Canadian TV

Canadian viewership continues to be a major storyline of the World Series.
Dec 10, 2023; Kansas City, Missouri, USA; Buffalo Bills quarterback Josh Allen (17) talks with Kansas City Chiefs quarterback Patrick Mahomes (15) after a game at GEHA Field at Arrowhead Stadium.
October 30, 2025

CBS Betting on Chiefs-Bills Delivering Big Once Again

Big viewership likely awaits the revival of the NFL rivalry.