• Loading stock data...
Saturday, July 27, 2024
Join us this September for Tuned In Request to Attend

Manfred Faces a Very Full Plate in What Will Be His Last Term

  • The MLB commissioner will grapple with a wide range of media, operational, and labor issues.
  • Manfred could have a clean exit that his recent predecessors have not enjoyed.
Kim Klement Neitzel-USA TODAY Sports

There is now a defined endpoint for the Rob Manfred era in baseball, as the MLB commissioner confirmed Thursday he intends to retire in January 2029 with the end of his contract extension signed last summer. 

It’s already been a highly impactful and often-tumultuous nine-year run for Manfred, with his tenure to date including transformative rules changes such as the pitch clock, a big attendance resurgence following many years of decline, a 99-day lockout of players before the 2022 season, a historic overhaul of the affiliated minor leagues, and the Astros’ cheating scandal from ’17. 

But the next 59 months are likely to be even more dramatic as Manfred puts his final stamp on the game, concluding a three-decade-plus association with the league that began with his work as outside labor counsel before joining MLB full time in 1998. Among the key issues still in front of Manfred:

  • A’s and Rays: The two teams’ long-running stadium issues—one of the thorniest problems Manfred inherited when he formally began his term in early 2015—have both made significant progress in recent months. But hurdles remain. The Rays are still finalizing specific terms of a planned $1.3 billion ballpark, while the A’s have ongoing battles in both Oakland and Las Vegas
  • Expansion: For years a hot topic, the prospect of expanding to 32 teams has been delayed by the Oakland and Tampa facility situations. But Manfred now hopes to have a process “in place” to add teams before he departs.
  • Local media: Given the volume of games involved, MLB is more exposed than any other league to the ongoing Diamond Sports Group bankruptcy. The league has actively worked to ensure that no game broadcasts are lost to fans, standing up production and distribution for the Padres, Diamondbacks, and now the Rockies, while DSG has struck some short-term rights deals during its attempted reorganization. But the bigger challenge of how to replace winnowing regional sports network revenues in the age of accelerating cord-cutting remains a particularly difficult one. 
  • National media: MLB’s current rights deals with Fox, ESPN, and Warner Bros. Discovery, collectively worth about $12 billion, all expire at the end of the 2028 season. Those same three companies are also now part of a dramatic new sports-oriented streaming service. As other top leagues in recent years have achieved big increases for their national rights, Manfred will be under pressure for similar results. 
  • Labor and economics: After a bruising round of labor talks in 2021–22 with the MLB Players Association that included a 99-day lockout, the current collective bargaining agreement expires after the ’26 season. Core economic issues will again rise to the forefront, particularly as the $245 million difference between the largest and smallest team payrolls in ’24 is 63% higher than the comparable $150 million spread just five years ago. 
  • MASN/Nationals/Orioles: The Orioles are now being sold to private equity billionaire David Rubenstein, while a potential sale of the Nationals has languished for about two years, in part because of the complexity and ongoing dispute surrounding the Mid-Atlantic Sports Network the two teams share. Following a recent agreement on the 2017–21 rights term, Manfred recently suggested the Orioles sale could prompt a bigger resolution to the MASN impasse, saying “change always produces an opportunity.”
  • Youth: Like any other league commissioner, Manfred faces the existential challenge of making the next generation of fans as avid in their fandom as the ones before. There was some progress on that front in 2023, as the median age of MLB ticket buyers dropped by six years compared to ’19. 
  • Succession: The process by which Manfred was elected commissioner in August 2014 was a messy one, requiring several owner votes to produce sufficient support. More broadly, none of Manfred’s recent commissioner predecessors have had a clean exit, with delayed retirement, owner-led ousters, sudden death, and collusion to suppress player salaries all marring the ends of their terms to varying degrees. 

Manfred will be 70 at the end of the contract term, and he appears to be relishing the chance of a more normal retirement, saying, “You can only have so much fun in one lifetime.” 

Owners ultimately will make the call on the next commissioner, but it bears watching whether current deputy commissioners Dan Halem and Noah Garden, chief operations and strategy officer Chris Marinak, or other potential candidates begin to rise further in stature.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Is Red Bull’s Dynasty in Danger?

Max Verstappen and Red Bull are no longer in complete control.

Olympics: Peacock Aims to Redeem Past Coverage Flaws With Ambitious Slate

The NBCUniversal streaming service will offer an unprecedented level of Olympic coverage.
Jul 12, 2023; Los Angeles, CA, USA; ESPN president Jimmy Pitaro arrives on the red carpet before the 2023 ESPYS at the Dolby Theatre.

ESPN’s Negotiating Tactics Left TNT in the Dust for NBA Rights

Warner Bros. Discovery’s nonchalant negotiating approach backfired.

WBD Faces Investor Backlash As NBA Rights Loss Triggers Stock Plunge

Investors and analysts take a dim view of Warner Bros. Discovery’s prospects without the NBA.
podcast thumbnail mobile
Front Office Sports Today

Olympics Open: What Athletes Can Do With 15 Minutes of Fame

0:00

Featured Today

Olympic rings in Paris

The Biggest Betting Moment in Olympic History

‘If you put a line on anything that’s televised, people will bet.’
Teahupo'o Tahiti Surfing
July 26, 2024

Olympic Surfing Crashes on Tahiti Like a Wave

For Teahupo‘o’s locals, the Olympics are a mixed blessing.
July 24, 2024

The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success

Growing fandom and a long wait have already reaped dividends for EA.
July 22, 2024

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.

WBD Takes NBA to Court Over Media-Rights Dispute With Amazon

The NBA’s media future could be decided in court.
July 24, 2024

WNBA Signs $2.2B Deal With Disney, NBC, Amazon

WNBA signed new media agreements; ESPN won’t have exclusive rights to WNBA Finals.
July 25, 2024

San Francisco WNBA Team Already Smashing Women’s Ticket Records

The WNBA’s newest team has received more than 15,000 deposits.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 24, 2024

Salt Lake City’s Olympic Host Deal Includes Last-Minute Doping Clause

Utah officials are now mandated to uphold the ‘supreme authority’ of the World Anti-Doping Agency.
July 22, 2024

Sports TV Ratings Tend to Dip During Election Season, but Money Will Flow

Prior history suggests the upcoming election season will again prove disruptive to sports viewership.
July 22, 2024

WNBA All-Star Weekend Signals League’s Growth, Delivers Action

The WNBA All-Star weekend was a showcase of the league’s rise driven by rookies.
July 22, 2024

Chicago Sky Finally Ditching Suburban Rec Center As Practice Facility

Players have left and overlooked Chicago for teams with more investment.