Friday, August 21, 2026

Madison Keys Now Too Good for Tournament She Entered

Keys jumped in the rankings with her Australian Open title, and she can no longer play an Austin tournament according to WTA rules.

Madison Keys
Mike Frey-Imagn Images

Australian Open champion Madison Keys has been dropped from an upcoming tournament in Austin.

It turns out, winning comes with unexpected costs.

Keys had committed to the 250-level ATX Open in Austin next month, which is happening the same week as the 500-level Merida Open in Mexico. According to WTA rules, a 250 tournament the same week as a 500 tournament is allowed to have only one top-10 player in its draw, plus the defending champion. (The Merida Open in Mexico was a WTA 250 last year, but became a 500 earlier this month after the San Diego Open collapsed.)

Keys had entered the tournament at No. 21 while No. 6 Jessica Pegula took the sole top-10 spot, but after the Australian Open, Keys jumped to No. 7 in the world rankings. No matter what happens in global tennis between now and then, Keys cannot fall out of the top 10.

“We love Madison and have been anticipating for months the excitement of her playing here in Austin for the first time,” ATX Open director Christo van Rensburg said in a statement. “While we wish the Top 10 rule didn’t apply to our tournament, we respect the rules of the WTA.

“That said, Madison’s Grand Slam title and subsequent Top 10 world ranking are both something to celebrate. We can’t wait to invite Madison again to future ATX Opens.”

The Australian Open marked the first Grand Slam title for Keys, who turns 30 in February. Ranked No. 19 in the tournament, she faced a gauntlet of a tournament, facing No. 10 Danielle Collins, No. 6 Elena Rybakina, No. 28 Elina Svitolina, No. 2 Iga Świątek, and No. 1 Aryna Sabalenka (rankings based on when Keys played them). She previously reached the US Open final in 2017.

“I think I’ve done a lot of work to no longer need this,” Keys said after the match. “I really wanted it, but it was no longer the thing that was going to define me, and kind of letting go of that burden, I finally gave myself the ability to actually play for it.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Resellers Have US Open Ticket Prices Sky-High

The average get-in price for the US Open main draw is $288.

Carlos Alcaraz to Return at US Open After Four-Month Absence

It’s not yet clear if Jannik Sinner will join him.
Sep 6, 2025; Flushing, NY, USA; A general view of the women’s singles final between Aryna Sabalenka of Belarus and Amanda Anisimova of the United States at the US Open at Arthur Ashe Stadium in Billie Jean King National Tennis Center.

US Open Sets Record With $108M in Total Prize Money

The prize purse is 20% higher than last year.

Ogwumike to Play in Project B Despite WNBA Retirement

She will still play for Project B, the new global basketball league.
podcast thumbnail mobile
Front Office Sports Today

8/21/26 – Jeanie Buss’s Ownership Battle, US Open’s Record Purse, Harden Hits $500M

0:00

Featured Today

Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.

LeBron Quickly Ascending Golf Content-Creator Ranks

The NBA star started playing golf only last year.
Exclusive
August 17, 2026

Vote Coming to Ease Tennis Stars’ Schedules

The vote will likely take place during the US Open.
August 17, 2026

Teams, Brands Troll Jayden Daniels After LSU Controversy

Daniels sent a cease-and-desist letter after LSU gave away his No. 5.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 16, 2026

Scheffler Passes McIlroy, Pulls Behind Woods in Total Earnings

He can break Woods’s record at the BMW Championship in St. Louis.
First at FOS
August 13, 2026

Final Year of Brandon Clarke’s NBA Contract Voided After Death

Clarke died in May in Los Angeles. 
Terrell Owens
August 13, 2026

Terrell Owens on Losing His Fortune: ‘Money Was Just Missing’

Owens says he eventually hired forensic accountants after discovering missing money.
August 10, 2026

How the Chicago Sky Found the League’s Biggest Revelation

Sydney Taylor went undrafted in 2024 and played two years in Europe.