• Loading stock data...
Wednesday, January 7, 2026

Madison Keys Now Too Good for Tournament She Entered

Keys jumped in the rankings with her Australian Open title, and she can no longer play an Austin tournament according to WTA rules.

Madison Keys
Mike Frey-Imagn Images

Australian Open champion Madison Keys has been dropped from an upcoming tournament in Austin.

It turns out, winning comes with unexpected costs.

Keys had committed to the 250-level ATX Open in Austin next month, which is happening the same week as the 500-level Merida Open in Mexico. According to WTA rules, a 250 tournament the same week as a 500 tournament is allowed to have only one top-10 player in its draw, plus the defending champion. (The Merida Open in Mexico was a WTA 250 last year, but became a 500 earlier this month after the San Diego Open collapsed.)

Keys had entered the tournament at No. 21 while No. 6 Jessica Pegula took the sole top-10 spot, but after the Australian Open, Keys jumped to No. 7 in the world rankings. No matter what happens in global tennis between now and then, Keys cannot fall out of the top 10.

“We love Madison and have been anticipating for months the excitement of her playing here in Austin for the first time,” ATX Open director Christo van Rensburg said in a statement. “While we wish the Top 10 rule didn’t apply to our tournament, we respect the rules of the WTA.

“That said, Madison’s Grand Slam title and subsequent Top 10 world ranking are both something to celebrate. We can’t wait to invite Madison again to future ATX Opens.”

The Australian Open marked the first Grand Slam title for Keys, who turns 30 in February. Ranked No. 19 in the tournament, she faced a gauntlet of a tournament, facing No. 10 Danielle Collins, No. 6 Elena Rybakina, No. 28 Elina Svitolina, No. 2 Iga Świątek, and No. 1 Aryna Sabalenka (rankings based on when Keys played them). She previously reached the US Open final in 2017.

“I think I’ve done a lot of work to no longer need this,” Keys said after the match. “I really wanted it, but it was no longer the thing that was going to define me, and kind of letting go of that burden, I finally gave myself the ability to actually play for it.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 13, 2025; Wimbledon, United Kingdom; Darren Cahill and the support team for Jannik Sinner of Italy react during the menÕs singles final on day 14 at All England Lawn Tennis and Croquet Club.

Pam Shriver, Brad Gilbert Out at ESPN As Network Revamps Tennis Coverage

Darren Cahill’s future is still up in the air after nearly 20 years at ESPN.

Does Unrivaled’s Future Include a Deal With the WNBA?

The women’s 3-on-3 league tipped off its second season Monday.
Aug 18 2024; Cincinnati, OH, USA; Aryna Sabalenka at the net with Iga Swiatek of Poland after their match on day seven of the Cincinnati Open.

Women Tennis Players Continue to Blast Battle of the Sexes

“The guy is detestable,” one former women’s pro said about Nick Kyrgios.

Featured Today

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
exclusive

Tiger Woods’s 50th Birthday Party Has Jon Bon Jovi and a Title..

The golf superstar is hosting a belated 50th birthday bash.
January 2, 2026

McIlroy Roasts LIV, But Would Welcome Players Back to PGA Tour

McIlroy admitted he was “too judgemental” of professionals who left for LIV.
January 5, 2026

Saquon Barkley Whiffs on Incentives a Year After Sweeping Them

Barkley sat out Sunday’s game to rest for the postseason. 
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 2, 2026

Sabalenka, Kyrgios Hint at ‘Battle of the Sexes’ Sequel

Sabalenka lost to Kyrgios in straight sets in the controversial exhibition.
Nov 3, 2025; Los Angeles, CA, USA; Los Angeles Dodgers two-way player Shohei Ohtani acknowledges the crowd during the World Series championship parade at downtown Los Angeles
December 28, 2025

It Was the Year of Shohei Ohtani (Again)

The two-way superstar has a massive year on and off the field.
Oct 10, 2025; Phoenix, Arizona, USA; Las Vegas Aces center A'ja Wilson (22) celebrates with teammates after game four of the 2025 WNBA Finals at Mortgage Matchup Center.
December 27, 2025

The Year of A’ja Wilson

No one in basketball had a bigger year.
Sep 7, 2025; Anaheim, California, USA; Athletics left fielder Tyler Soderstrom (21) is greeted by teammates after hitting a home run against the Los Angeles Angels during the seventh inning at Angel Stadium.
December 26, 2025

A’s $86 Million Soderstrom Contract Is the Richest in Team History

The team agreed to a seven-year, $86 million deal with Tyler Soderstrom.