• Loading stock data...
Wednesday, July 30, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Madison Keys Now Too Good for Tournament She Entered

Keys jumped in the rankings with her Australian Open title, and she can no longer play an Austin tournament according to WTA rules.

Madison Keys
Mike Frey-Imagn Images

Australian Open champion Madison Keys has been dropped from an upcoming tournament in Austin.

It turns out, winning comes with unexpected costs.

Keys had committed to the 250-level ATX Open in Austin next month, which is happening the same week as the 500-level Merida Open in Mexico. According to WTA rules, a 250 tournament the same week as a 500 tournament is allowed to have only one top-10 player in its draw, plus the defending champion. (The Merida Open in Mexico was a WTA 250 last year, but became a 500 earlier this month after the San Diego Open collapsed.)

Keys had entered the tournament at No. 21 while No. 6 Jessica Pegula took the sole top-10 spot, but after the Australian Open, Keys jumped to No. 7 in the world rankings. No matter what happens in global tennis between now and then, Keys cannot fall out of the top 10.

“We love Madison and have been anticipating for months the excitement of her playing here in Austin for the first time,” ATX Open director Christo van Rensburg said in a statement. “While we wish the Top 10 rule didn’t apply to our tournament, we respect the rules of the WTA.

“That said, Madison’s Grand Slam title and subsequent Top 10 world ranking are both something to celebrate. We can’t wait to invite Madison again to future ATX Opens.”

The Australian Open marked the first Grand Slam title for Keys, who turns 30 in February. Ranked No. 19 in the tournament, she faced a gauntlet of a tournament, facing No. 10 Danielle Collins, No. 6 Elena Rybakina, No. 28 Elina Svitolina, No. 2 Iga Świątek, and No. 1 Aryna Sabalenka (rankings based on when Keys played them). She previously reached the US Open final in 2017.

“I think I’ve done a lot of work to no longer need this,” Keys said after the match. “I really wanted it, but it was no longer the thing that was going to define me, and kind of letting go of that burden, I finally gave myself the ability to actually play for it.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sophie Cunningham Gets Podcast With Cowherd’s Volume, Continuing Breakout

Cunningham’s podcast deal is the latest in a breakout summer.

Gabby Williams: ‘Unrivaled Saved the WNBA’s Butt’

Unrivaled was cofounded by Napheesa Collier and Breanna Stewart.
Jul 27, 2025; Chicago, Illinois, USA; Chicago Sky guard Kia Nurse (11) drives to the basket against Indiana Fever guard Sophie Cunningham (8) during the second half at United Center.

Fever-Sky Draws 1.5M Viewers Despite Clark, Reese Absences

Clark and Reese both missed the game due to injury.
Jul 24, 2025; Washington, D.C., USA; Venus Williams (USA) waves to the crowd after her match against Magdalena Frech (POL)(not pictured) in a women's singles match on day four of the Mubadala Citi DC Open at Rock Creek Park Tennis Center.

Venus Williams Returns to U.S. Open Ahead of New Mixed Doubles Format

The number of doubles teams at the US Open has been cut to 16 from 32.

Featured Today

Las Vegas sign

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.
Joaquin Niemann

Scottie Scheffler’s Season Earnings Surpassed by LIV’s Niemann

Niemann has made $21.94 million on the golf course this year.
July 27, 2025

Terry McLaurin Ends Commanders Holdout After Losing $800K

Commanders wide receiver Terry McLaurin is still seeking a new contract.
July 28, 2025

Inter Miami Owner Calls MLS Messi Suspension ‘Draconian’

Inter Miami’s owner and coach blast the league for penalizing the superstar.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 27, 2025

Lottie Woad Wins Pro Golf Debut After Forfeiting Nearly $600K As Amateur

Woad won the ISPS Handa Women’s Scottish Open and $300,000.
Christian Wilkins
July 25, 2025

Raiders Trying to Void $35 Million in Guaranteed Money They Owe 

Christian Wilkins missed most of the 2024 season with a Jones fracture.
July 25, 2025

Cattle Dermatitis Outbreak Forces Tour de France Route Change

The Tour cut two climbs and shortened the stage by 35 km.
Hulk Hogan talks up the Hulkamania on Dec. 6, 1994, at the Hard Rock Café in Nashville during a press conference promoting the Dec. 27’s Starcade ’94, a pay-per-view wrestling bonanza at Municipal Auditorium. Hogan will battle archrival Butcher in the main event.
July 24, 2025

WWE Legend Terry “Hulk Hogan” Bollea Dead at 71

He became a professional wrestler in 1977.