• Loading stock data...
Monday, November 10, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

Madison Keys Now Too Good for Tournament She Entered

Keys jumped in the rankings with her Australian Open title, and she can no longer play an Austin tournament according to WTA rules.

Madison Keys
Mike Frey-Imagn Images

Australian Open champion Madison Keys has been dropped from an upcoming tournament in Austin.

It turns out, winning comes with unexpected costs.

Keys had committed to the 250-level ATX Open in Austin next month, which is happening the same week as the 500-level Merida Open in Mexico. According to WTA rules, a 250 tournament the same week as a 500 tournament is allowed to have only one top-10 player in its draw, plus the defending champion. (The Merida Open in Mexico was a WTA 250 last year, but became a 500 earlier this month after the San Diego Open collapsed.)

Keys had entered the tournament at No. 21 while No. 6 Jessica Pegula took the sole top-10 spot, but after the Australian Open, Keys jumped to No. 7 in the world rankings. No matter what happens in global tennis between now and then, Keys cannot fall out of the top 10.

“We love Madison and have been anticipating for months the excitement of her playing here in Austin for the first time,” ATX Open director Christo van Rensburg said in a statement. “While we wish the Top 10 rule didn’t apply to our tournament, we respect the rules of the WTA.

“That said, Madison’s Grand Slam title and subsequent Top 10 world ranking are both something to celebrate. We can’t wait to invite Madison again to future ATX Opens.”

The Australian Open marked the first Grand Slam title for Keys, who turns 30 in February. Ranked No. 19 in the tournament, she faced a gauntlet of a tournament, facing No. 10 Danielle Collins, No. 6 Elena Rybakina, No. 28 Elina Svitolina, No. 2 Iga Świątek, and No. 1 Aryna Sabalenka (rankings based on when Keys played them). She previously reached the US Open final in 2017.

“I think I’ve done a lot of work to no longer need this,” Keys said after the match. “I really wanted it, but it was no longer the thing that was going to define me, and kind of letting go of that burden, I finally gave myself the ability to actually play for it.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sabalenka

Aryna Sabalenka Caps Richest Season in Women’s Tennis History

The $15 million Sabalenka banked in 2025 is a WTA record.
Nneka Ogwumike

Project B Basketball League Says It Has No Saudi Funding

The upstart won’t disclose how much money it has raised.
Aug 31, 2025; San Francisco, California, USA; Golden State Valkyries guard Kaitlyn Chen (2) holds a ball as the WNBA logo appears on the ball and shorts before the game against the Indiana Fever at Chase Center
exclusive

Zora Stephenson Is Lead Candidate to Call 2026 NBC WNBA Finals

Next year, NBC will air its first WNBA Finals since 2002.

NCAA Warns Schools Government Shutdown May Affect Fall Championships 

The 2025 fall championships require more than 1,000 trips.

Featured Today

TUCSON, ARIZ. -- Resurfacing and painting of the new floor at McKale Center.

The Business of College Basketball’s Signature Courts

Signature floors are a creative—and increasingly expensive—corner of college sports.
Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field
November 8, 2025

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
G League
November 6, 2025

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.

Victor Oladipo Attempting G League Comeback After $125M NBA Career

Oladipo will be one of the wealthiest G League players ever.
Mar 21, 2023; Miami, Florida, USA; Japan third baseman Munetaka Murakami (55) looks on after hitting a home run during the second inning against USA at LoanDepot Park.
November 9, 2025

Munetaka Murakami Is Next Potential Japanese MLB Superstar

The former Triple Crown winner has been officially posted to MLB clubs.
November 10, 2025

Mickelson Hires Defamation Lawyer: No Longer Going to Sit Quietly

The golfer is fighting back against allegations of insider information.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Santana Moore from Kansas City holds a belt Saturday, Feb. 1, 2025, as WWE fans crowd downtown Indianapolis ahead of the Royal Rumble at Lucas Oil Stadium.
November 7, 2025

Wrestler Says He Was ‘Hung Out to Dry’ By WWE After Injuring..

The WWE terminated Menzies’s contract early after his social media post.
Tom Brady waves at Detroit Lions fans at Ford Field in Detroit on Sunday, November 2, 2025.
November 7, 2025

Tom Brady Says His Sports Ownership Stakes Are About Mentorship

Brady spoke to FOS as his E1 team looks to win another title.
Sep 9, 2024; Santa Clara, California, USA; San Francisco 49ers former tight end Vernon Davis speaks during the 49ers hall of fame ceremony during halftime against the New York Jets at Levi's Stadium.
November 7, 2025

Vernon Davis Would Love to Invest in an NFL Team

The former 49ers tight end regrets passing on an investment in Ring.
Oct 18, 2025; Vancouver, British Columbia, CAN; FC Dallas goalkeeper Maarten Paes (1) warms up prior to the first half against Vancouver Whitecaps FC at BC Place.
November 5, 2025

Inside the Investment Playbook of MLS Goalie Maarten Paes

Paes’s portfolio includes TGL and a Pro Padel League team.