Wednesday, October 21, 2026

Lululemon Revenue Up Despite Mirror’s Struggles

Lululemon-Storefront
Mary Chao/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Lululemon reported third-quarter earnings Thursday, posting a 30% year-over-year net revenue increase to $1.5 billion. Net income jumped from $143.6 million to $187.8 million.

Revenue in North America rose 28%, and international revenue increased 40%. The athleisure company saw total sales increase 27%, opening 18 new stores during the quarter for a total of 552 in operation. 

Lululemon’s men’s business grew 44% from the same period last year, and the company aims to double the division by 2023.

Despite the overall earnings jump, Lululemon’s $500 million acquisition of high-tech fitness brand Mirror isn’t seeing the same success.

  • The company cut its outlook for the brand’s sales to between $125 million and $130 million, a significant decline from the previous estimate of up to $275 million.
  • A group of Lululemon employees — past and present — told Business Insider that the two brands were struggling to integrate. Mirror’s CEO Brynn Putnam resigned in September.
  • Mirror’s machine, normally $1,495, is currently on sale for $995.

Effects of COVID-19

CFO Meghan Frank says the company also continues to navigate ongoing supply chain issues with COVID-19 variants potentially leading to store closures.

Still, the company raised its revenue forecast to between $6.25 billion and $6.29 billion, up from an earlier projection of $6.19 billion to $6.26 billion.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

A shopper walks past a Nike store, as global markets brace for a hit to trade and growth caused by U.S. President Donald Trump's decision to impose import tariffs on dozens of countries, in the King of Prussia Mall in King of Prussia, Pennsylvania, U.S., April 3, 2025.

Nike Revamps Strategy Again Amid Neverending Turnaround

Analysts say it could take years for Nike to regain its footing.
Shoppers walk past a Nike store in the King of Prussia Mall, as global markets brace for a hit to trade and growth caused by U.S. President Donald Trump's decision to impose import tariffs on dozens of countries, in King of Prussia, Pennsylvania, U.S., April 3, 2025.

What Nike’s ‘Embarrassing’ S&P 100 Exit Really Means

Nike’s turnaround is going slower than expected.
Tennis - Australian Open - Melbourne Park, Melbourne, Australia - January 31, 2026 Jason Stacy, coach of Belarus' Aryna Sabalenka during her women's singles final against Kazakhstan's Elena Rybakina

Tennis Coaches Have Become a Hot New Billboard At the US Open

Tennis coaches are often shown on the broadcast from the player’s box.
DICK'S sporting good store at Independence Mall in Wilmington, N.C.

Golf Galaxy, Dick’s Pull Good Good Merchandise Amid Ad Controversy

Good Good Golf faces retail fallout after its controversial ad.
podcast thumbnail mobile
Front Office Sports Today

10/21/26 – T-Mac Backs Clippers Penalty, 80-to-1 Rays Haunt Sportsbooks, Jay-Z Picks Jay-Z

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With Big Goals

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations Cup

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.