Saturday, November 14, 2026

Lululemon Hit Hard By Omicron

Lululemon
Lululemon/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Lululemon released preliminary earnings for its fiscal fourth quarter ending Jan. 31 and expects net revenue to be on the lower end of its previous guidance – between $2.125 billion and $2.165 billion.

CEO Calvin McDonald attributed the low estimate to “several consequences of the Omicron variant, including increased capacity constraints, more limited staff availability, and reduced operating hours in certain locations.”

Nike and Athleta have reportedly seen a similar trend.

If Lululemon is able to reach its predicted range, the company’s holiday revenue will still beat its third-quarter revenue of $1.5 billion — a 30% year-over-year increase.

More Obstacles Ahead

The low guidance isn’t the only problem the athleisure company is facing.

  • Peloton sued the company in November for infringing intellectual property rights regarding its new apparel line. Lululemon countersued the next day.
  • Last week, the company was sued by Nike for patent infringement related to Lululemon’s Mirror Home Gym, alleging use of the same technology. 

Lululemon, which acquired Mirror for $500 million, previously cut the brand’s sales outlook to between $125 million and $130 million — not even half its original projection of $275 million.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

A shopper walks past a Nike store, as global markets brace for a hit to trade and growth caused by U.S. President Donald Trump's decision to impose import tariffs on dozens of countries, in the King of Prussia Mall in King of Prussia, Pennsylvania, U.S., April 3, 2025.

Nike Revamps Strategy Again Amid Neverending Turnaround

Analysts say it could take years for Nike to regain its footing.

Nike Revenue Down As Company Signals Workforce Reduction

The company expressed confidence in its continued turnaround.
Kylian Mbappe On

Mbappé Leaves Nike for On As Brand Launches Soccer Division

Thierry Henry joins as the company’s new director of football.
Shoppers walk past a Nike store in the King of Prussia Mall, as global markets brace for a hit to trade and growth caused by U.S. President Donald Trump's decision to impose import tariffs on dozens of countries, in King of Prussia, Pennsylvania, U.S., April 3, 2025.

What Nike’s ‘Embarrassing’ S&P 100 Exit Really Means

Nike’s turnaround is going slower than expected.
podcast thumbnail mobile
Front Office Sports Today

11/13/26 – NFL Ratings Records, Softball Players Unionize, Skubal Deal Looms

0:00

Featured Today

Soccer Football - Premier League - Aston Villa v Brentford - Villa Park, Birmingham, Britain - October 10, 2026 Aston Villa's Boubacar Kamara applauds fans after the match

English Soccer Still Inundated by Gambling Ads Despite Jersey Ban

The ban on front-of-shirt gambling ads looks strict, but it’s largely cosmetic.
West Wind Mahjong
November 11, 2026

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.
November 6, 2026

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With Big Goals

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations Cup

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.