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    Comfy Clothes

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    Sep 07, 2020 | 07:22 pm
    UPDATED Sep 08, 2020 | 01:23 am
    LuLu
    Amanda Rossmann- Cincinnati Enquirer via Imagn

    Lululemon is set to report its second quarter earnings today, with results from May through early July. Included in that time frame was the athleisure apparel company’s acquisition of the fitness startup Mirror for $500 million.

    Along with Lululemon’s expansion into experiences, investors will be looking to see the pandemic’s lingering effects on the brand’s e-commerce and overall athleisure sales. Lululemon reported a 17% sales decline in the first quarter, with e-commerce making up 54% of the total sales.

    The brand also saw one of its biggest gains in market share ever that quarter, while people shifted to more comfortable clothing at home.

    Lululemon shares are up 55% year-to-date.

    Notable Earnings Reports This Week:

    9/9 — MasterCraft Boat Company, GameStop

    9/10 — Dave & Buster’s Entertainment, Peloton

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