• Loading stock data...
Friday, October 11, 2024
The Best Employers in Sports survey is now open! Take the survey

Los Angeles’ Forum Renamed ‘Kia Forum’

  • Kia America recently became the official naming rights and automotive partner of the arena.
  • Clippers owner Steve Ballmer also owns the Kia Forum.
Kia Forum

One of sports’ most hallowed venues is getting a new name.

Los Angeles’ Forum will now be known as the Kia Forum, as Kia America recently became the official naming rights and automotive partner of the arena.

Three divisions of holding company Endeavor — 160/90, Endeavor Analytics, and WME Sports’ property solutions group — collaborated to make the deal a reality.

Kia Forum is owned by Los Angeles Clippers owner and former Microsoft CEO Steve Ballmer — though his team does not play there, instead sharing the recently renamed Crypto.com Arena with the crosstown-rival Lakers.

The Forum currently doesn’t house any professional sports teams but hosts high-profile music and entertainment events.

It was home to the Lakers and the NHL’s Kings from 1967 to 1999, as well as the WNBA’s Sparks from 1997 to 2000.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Intuit Dome

The Clippers Will Run the Only Bar in California Open Until 4 a.m.

Selling alcohol is illegal past 2 a.m. in California, but not at the Intuit Dome.
Running back Kalel Mullings (20) celebrates a touchdown against USC with teammates during the second half at Michigan Stadium in Ann Arbor on Saturday, Sept. 21, 2024.

House v. NCAA Lawyers Amend Settlement to Address Concerns About Boosters and NIL

Judge Claudia Wilken had concerns about the definition of the word “booster.”
Jan 15, 2024; Philadelphia, Pennsylvania, USA; Philadelphia mayor Cherelle Parker rings the ceremonial bell before action between the Philadelphia 76ers and the Houston Rockets at Wells Fargo Center.

Philly Mayor, Sixers Say They Want WNBA Team in New Arena

The mayor dropped the news in a public meeting Wednesday night.
Mar 5, 2024; Houston, Texas, USA; Houston Rockets owner Tilman Fertitta smiles during the third quarter against the San Antonio Spurs at Toyota Center.

Tilman Fertitta Is Finally Trying to Bring WNBA Back to Houston

Houston is the biggest U.S. market to not have a WNBA team.
podcast thumbnail mobile
Front Office Sports Today

Inside CFB’s Biggest Day of the Year

0:00

Featured Today

‘We’re Ready for FBS’: Sacramento State Is Serious About the Jump

How the Hornets got themselves on the short list of potential call-ups.
Duante' Abercrombie News Ch.4 interview
October 9, 2024

Tennessee State’s Ambitious Plan to Launch an HBCU Hockey Program

TSU has big plans, but the university is facing an existential dilemma.
October 8, 2024

Ryan Smith Sees Salt Lake City As Next Vegas-Like Sports Town

Utah Hockey Club’s owner says all the pieces are falling into place.
October 8, 2024

How the WWE’s Farm Circuit Became a Primetime Draw

NXT produces generational talent—and it occupies a new prime-time network slot.
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.

Why Mark Cuban Sold the Dallas Mavericks When He Did

Cuban sold his majority stake to the Adelson family in December 2023.
September 18, 2024

Rogers Tightens Grip on Canadian Sports With $3.46B MLSE Stake

The Blue Jays owner makes a big move to corner most of the Toronto pro sports market.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.
October 2, 2024

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.
Sponsored

Rivalries Reign Across Red River and the Beltway, London Calling

According to data from TickPick, renewed battles between bitter foes are spiking ticket prices.
Fans watch TV screens during a game viewing party for fans at the FanDuel Sportsbook at Meadowlands Racing & Entertainment in East Rutherford, New Jersey.
September 18, 2024

FanDuel Parent Buys Italian Gambling Company in Bid for Growth

Flutter is making big moves in Italy and Brazil.
September 12, 2024

Team USA’s Uniform Maker Is Shooting for a Long-Term Win

This week’s uniforms are honoring the Armed Forces.
September 5, 2024

Amazon Nears Game-Changing Deal to Stream Bally Sports Content

The online retail and streaming giant nears a long-expected deal to stream most of Diamond Sports Group’s content.
September 5, 2024

Callaway Spins Topgolf Off Into Separate Business

The two golf companies are parting ways only four years after they agreed to merge.