• Loading stock data...
Tuesday, November 19, 2024
Want a chance to win $250? Take a few minutes to complete our survey and help us improve with your feedback! Take the Survey
exclusive
Deals

LIV Golf’s Signing of Jon Rahm Further Complicates Partnership Negotiations

  • Rahm, the third-ranked golfer in the world, is the first big name LIV signed since the framework for a merger was announced in June.
  • Representatives close to the PGA Tour cautioned LIV Golf before Rahm was signed, source tells FOS.
Jon Rahm
Rob Schumacher-USA TODAY NETWORK

Representatives close to the PGA Tour recently cautioned that LIV Golf’s reported signing of reigning Masters champ Jon Rahm would complicate efforts toward ending the schism in pro golf, a source with knowledge of the situation told Front Office Sports. 

Undeterred, LIV reportedly signed Rahm early Thursday morning and continues to target two more PGA Tour stars, the source said. Rham’s departure became official Thursday night.

“Our focus remains on the PGA Tour and unifying the game for our fans and players,” the PGA Tour said in a statement to FOS. “We can’t speak for decisions that any individual players might make but based on the momentum of the past season and strength of the PGA Tour, along with the accelerated interest from and negotiations with a number of outside investors, we are in position to make our players equity owners and further allow the TOUR to invest in our members, invest in our fans and continue to lead men’s professional golf forward.”

The Department of Justice removed the anti-poaching provision from the original framework announced in June a month later.

LIV’s resumption of luring PGA Tour players with huge contracts appears to be another indicator that the finalization of the framework agreement may not happen before the Dec. 31 deadline has mounted in recent weeks, the source said. 

“Our deadline is coming up here soon, so there’s a lot of moving parts,” Tiger Woods, one of the members of the PGA Tour’s Policy Board, said last week.. “A lot of different things are happening very quickly. … We don’t have a whole lot of time.”

FOS has previously reported the pace of negotiations has frustrated LIV and its main financial backer, Saudi Arabia’s Public Investment Fund. In LIV’s view, the Rahm signing is fair game since there are no restrictions to signing PGA Tour players, and it shouldn’t be seen as LIV “sabotaging” the framework negotiations, the source said.  

In the original framework agreement, the anti-solicitation provision stated that “PIF, PGA Tour and DP World Tour each agrees that it will not … enter into any contract, agreement or understanding with, solicit, or recruit any players” who were currently playing on competing tours. 

The DOJ — which has investigated the PGA Tour for anti-competitive practices for over a year — had discussions with those negotiating the framework to remove that provision. 

The framework negotiations can be extended past the deadline by mutual agreement. 

PIF committed hundreds of millions to launching LIV in 2022, much of that money aimed at PGA Tour stars to sign with the upstart league. Phil Mickelson, Brooks Koepka, and Dustin Johnson played in the LIV’s first season, and the LIV added Cameron Smith later in 2022. 

But LIV’s efforts were put on hold after the framework agreement, even in the weeks immediately after the non-poaching provision was removed. In recent weeks, rumors swirled that LIV was targeting Rahm as the PGA Tour had been talking to other investors beyond PIF. 

PIF promised at least $1 billion toward the unification of the PGA Tour, LIV, and DP World Tour assets into a single commercial entity as part of the framework agreement. 

PGA and LIV were unlikely to come together for the 2024 season, and another source told FOS that the signing of Rahm is seen by some within the PGA Tour as a negotiating tactic.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

LPGA’s Richest Season Ever Set to Crown a Record-Breaker

The current record is $4,364,994 by Lorena Ochoa in 2007.
Nov 18, 2024; Miami, Florida, USA; Philadelphia 76ers center Joel Embiid (21) looks on against the Miami Heat during the third quarter at Kaseya Center.

Will NBA Flex Last-Place Sixers From National TV Games?

Philadelphia is 2–11, tied for last in the NBA.

RFK Stadium Bill Advances Out of Senate Committee

Maryland, Virginia, and D.C. are potential future homes for the Commanders.
Michele Kang

Michele Kang Drops Whopping $30 Million on U.S. Soccer

It’s the largest gift to the federation focused on girls and women.
podcast thumbnail mobile
Front Office Sports Today

Does Anyone Care About the NBA Cup?

0:00

Featured Today

Classic Football Shirts New York Pop-Up

Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...

The money-making shirts are at the prime intersection of memorabilia and fashion.
Nov 13, 2024; New York, New York, USA; New York Knicks guard Josh Hart (3) reacts after fouling Chicago Bulls guard Coby White (not pictured) during the second half at Madison Square Garden.
opinion
November 16, 2024

NBA Ratings Rorschach Test: Buy the Dip

Was it the election? Too many threes? Lack of storylines?
November 15, 2024

Executive Decision: When Richard Nixon Named a College Football Champion

In 1969, the 37th president unilaterally named the winner of the season.
November 15, 2024

How Women’s Sports Could Change in the Next Trump Era

Under the president-elect, Title IX could change drastically.

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.
Jul 7, 2021; Tampa, Florida, USA; Tampa Bay Lightning owner Jeff Vinik hoists the Stanley Cup after the Lightning defeated the Montreal Canadiens 1-0 in game five to win the 2021 Stanley Cup Final at Amalie Arena.
October 25, 2024

Lightning Sell at $1.8B Valuation, Nearly Double Prior NHL Record

The Lightning unveiled a multistep and multiyear sale process.
Oct 27, 2024; Seattle, Washington, USA; Buffalo Bills quarterback Josh Allen (17) passes against the Seattle Seahawks during the second quarter at Lumen Field.
October 30, 2024

Buffalo Bills in Talks to Sell Stake to PE Firm Arctos: Report

Arctos already has a slice of Paris Saint-Germain and the PGA Tour, among other assets.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.
October 9, 2024

Why Mark Cuban Sold the Dallas Mavericks When He Did

Cuban sold his majority stake to the Adelson family in December 2023.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.
October 2, 2024

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.
September 18, 2024

Rogers Tightens Grip on Canadian Sports With $3.46B MLSE Stake

The Blue Jays owner makes a big move to corner most of the Toronto pro sports market.
Fans watch TV screens during a game viewing party for fans at the FanDuel Sportsbook at Meadowlands Racing & Entertainment in East Rutherford, New Jersey.
September 18, 2024

FanDuel Parent Buys Italian Gambling Company in Bid for Growth

Flutter is making big moves in Italy and Brazil.